The Mainframe
Rainmaker.FM: The Digital Marketing and Sales Network
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Hosted by Chris Garrett and Tony Clark, this geeky but accessible show gives you what you need to know about online marketing that works, and the marketing technology it takes to deliver it. Overwhelmed by the idea of running an online business? Listen in ...
Available episodes
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Mar 9, 2016
How to Deal with Haters and the Fear of Criticism
In this final episode of the Mindset series (and this podcast) Tony and Chris explore the negative, toxic side of online visibility. In this episode: How focusing on outside opinions of you could be holding you back Why the nuggets of truth in criticism could be a useful tool for you Tips for dealing with... Listen to episode
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Feb 24, 2016
Why Ego is the Enemy of Your Marketing
In this penultimate episode of the Mindset series — and this podcast — Tony and Chris reveal why ego, vanity, and drama could be the ruin of even the best marketing strategies. In this episode: How ego, vanity, and drama drain your energy and damage your reputation Why you need to work on developing freedom... Listen to episode
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Feb 10, 2016
The Mindset of a Marketer
In this episode of the new Mindset series, Tony and Chris explain what having a productive mindset actually means, and why is so important. In this episode you’ll learn: How the wrong mindset sets you up for failure before you start Why you need to work on your “metacognition” right now Ways developing empathy will... Listen to episode
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Jan 27, 2016
Why Failure is Always an Option
In this final episode of the product strategy series, Tony and Chris explain why product failure can be a good thing, and what failure in business really means. In this episode: How you should embrace failure Why you might not in fact be failing Ways to think about success and failure to put your progress... Listen to episode
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Jan 20, 2016
The Art of Digital Product Viability Testing and Iteration
For this episode of the product strategy series, Tony and Chris discuss risk-free ways to determine if a product is going to work in your market. In this episode: Why you should test the market before rolling out a launch How you don’t need to sell anything to know if your audience is going to... Listen to episode
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Jan 13, 2016
Star Wars, Product Creation, and the Fear of Selling Out
Tony and Chris discuss the truth about the product creator’s fear of ‘selling out’, what they thought about Star Wars Episode VII, and how to win customers over to your side. In this episode: How and why your previously loyal audience can turn on you Why you should not fear ‘selling out’ What you really... Listen to episode
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Nov 25, 2015
Instant Digital Product Ideas
In this episode of the product strategy series, Tony and Chris reveal ways you can create instant, profitable digital products. In this episode: Why repurposing works great as a product creation strategy How un-bundling works for developing introductory, low-cost offers Combining repurposing, bundling and repackaging to provide compelling, premium offers that customers will love
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Nov 18, 2015
How to Find a Profitable Market
In this episode of the new product strategy series, Tony and Chris discuss how to find profitable markets to enter. In this episode: Why creating a product based on assumptions is a bad move that will cost you time, money and reputation How to follow the money, see who is spending, and what they are... Listen to episode
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Nov 11, 2015
Why You Should Build Your Own Products
In this new series, Tony and Chris explore product creation as a way to build a profitable, and sustainable business. In this episode we discuss: Why products and services beat advertising as a business model The middle ground of affiliate marketing, and some traps to look out for Which types of product to consider, and... Listen to episode
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Nov 4, 2015
Building a Digital Community that Sticks Together
In this final part of our membership series, Tony and Chris discuss how to keep your community welcoming, engaging, and a group that people actually want to be a part of. In this episode: How to develop a feeling of inclusion and belonging amongst new members Why your membership can turn sour or even toxic,... Listen to episode
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Oct 28, 2015
Critical Mistakes that are Hurting Your Membership Site
In this seventh part of our membership series, we reveal the mistakes membership site owners make that harm sales, customer experience, and reputation. In this episode: The deadly sales issues that are costing you revenue and word of mouth Why your membership is not retaining customers like it should be What prospects are really looking... Listen to episode
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Oct 21, 2015
How to Adjust Your Prices to Match Your Market
In this sixth part of our series on membership sites, we discuss how to match your prices to the market, and the factors involved in optimal price points. In this episode: The magic of compounding and continuity Why the cable television model sucks and you want to avoid a race to the bottom What you... Listen to episode
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Oct 14, 2015
How to Earn Long-Term Customer Engagement
In the fifth part of our membership series, Tony and Chris outline strategies for keeping your customers sticking around and holding their interest. In this episode: How your sales tactics could be costing you a great deal of money and respect The key factors that turn a buyer’s remorse situation into a long term, loyal... Listen to episode
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Oct 7, 2015
How to Keep Your Customers Coming Back for More
In this fourth part of our series on memebership sites, Tony and Chris outline strategies for keeping your customers sticking around and holding their interest. In this episode: How your sales tactics could be costing you a great deal of money and respect The key factors that turn a buyer’s remorse situation into a long... Listen to episode
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Sep 30, 2015
The Minimum Viable Membership-Based Business
In this third part of our series on membership sites, we define the key parts and decisions involved in getting started with building a membership site that works. In this episode: How memberships are built, starting with the minimum components you need in place in order to get started Which membership options could have a... Listen to episode
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Sep 23, 2015
The Key Types of Membership Sites for Building Your Digital Business
In the second part of this new series, Tony and Chris explore the types of membership sites you can create for your business. In this episode you’ll learn: How memberships are everywhere if you know how to spot them Which membership features to start with, and which you might add later The stages and categories... Listen to episode
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Sep 16, 2015
Why You Need a Membership Site
In this new series, Tony and Chris explore membership sites and why they are so beneficial both to you as a business owner, and also your customers. In this episode: The many benefits of membership sites How membership features improve your customer’s experience Why membership tools will improve your profitability while making your business easier... Listen to episode
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Sep 9, 2015
How to Get Your Metrics Really Working
In the final part of this series, Tony and Chris discuss how to use your tools to apply metrics processes that provide you with actionable information. And please note … Chris had a bit of audio trouble in this episode. Normal service will resume next week! In this episode: Why one free tool could fulfill... Listen to episode
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Sep 2, 2015
How to Double Your Business With Practical Management and Measurement
In the second part of this series, Tony and Chris discuss how you can grow your business with the right focus, measurement and management processes. In this episode: Why failure to measure the big stuff bleeds you dry fast, and spells disaster long term How to turn constraints into strategy Key questions you should start... Listen to episode
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Aug 26, 2015
The Zen of Measurement, Optimization, and Focus
In this new series, Tony and Chris discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math. In this episode … How you can determine the correct metrics for your business Where to start, and what you need to focus on Why the big Silicon... Listen to episode
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Aug 19, 2015
How to Create Effective Content Experiences
In this final part of the three-part Adaptive Content series, Tony and Chris discuss how you can use adaptive content to create richer content experiences that work for attraction, retention, and conversion. In this episode: The priority content areas you should focus on Where to start, and what you need to pull together How to... Listen to episode
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Aug 12, 2015
How to Adapt Your Media Content to Fit Your Customer’s Needs
How can you adapt your content in real time, so that your visitor sees exactly the right message for them? In the second part of the 3-part Adaptive Content series, Tony and Chris discuss … Tactics you can implement today that will make your visitor’s experience better Why your content should be constructed like a... Listen to episode
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Aug 5, 2015
The Jerry Seinfeld Approach to Adaptive Content
We know you must deliver the right marketing message, to the right audience, and at the right time, but why is that so important … and how do you ensure that outcome in your own business? In this episode Chris and Tony reveal: Why adaptive content is so important The lesson we can learn from... Listen to episode
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Jul 29, 2015
The Critical Importance of Customer Onboarding
So many businesses focus solely on getting the sale, but as far as the customer is concerned … the sale is just the beginning. What comes next can make or break not just that one customer relationship, but the future viability of your business as a whole … In this episode Chris and Tony reveal:... Listen to episode
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Jul 22, 2015
How to Move Prospective Customers Deeper Into the ARC Reactor with Segmentation
Are you sending the right people, the right messages, at the right time? Or are you annoying people with irrelevant, unhelpful clutter? In this episode Chris and Tony reveal: How to get started with segmentation. What segmentation can do for your business and also your customer experience. Why you should go beyond simple email suppression... Listen to episode
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Jul 15, 2015
The Right Way to Measure Audience Attraction, Retention, and Conversion
We know tracking your progress and metrics are important, but how do you measure your business in a way that enables you to make good business decisions? In this episode Chris and Tony discuss: Why a lot of the key metrics people talk about will be no help to you How to track your business... Listen to episode
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Jul 8, 2015
Attracting and Retaining Customers and Subscribers with Paid Advertising
Can you effectively and efficiently pay to grow your business, without wasting your money, or annoying your prospects? Yep … In this episode Chris and Tony reveal: Why paid advertising is powerful, but with that great power comes great responsibility How to get a good return on your investment of hard earned cash The one... Listen to episode
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Jul 1, 2015
How to Use SEO to Attract and Retain Customers
What does it take to rank in Google now? And how should SEO fit into your plans of attraction, retention and conversion? In this episode Chris and Tony reveal: How social and SEO go together, and how listening will help your SEO What SEO means to your overall content strategy Why getting rankings means making... Listen to episode
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Jun 24, 2015
Social Media and the “ARC Reactor” Approach to Digital Commerce Strategy
Where does social media fit into your digital commerce strategy? How can you use social effectively to generate more attention for your business, without becoming a social media spammer? In this episode Chris and Tony reveal: Key ways businesses go off track with their social strategy How to gain prospect insights and content ideas at... Listen to episode
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Jun 17, 2015
Marketing Automation: How to Do (Much) More With Less
What is marketing automation … and how can you use it to grow both your profitability and customer satisfaction? In this episode Chris and Tony reveal: Why marketing automation does not have to be evil, difficult, or clumsy The key ways that automation can help you build a better customer experience How marketing automation tools... Listen to episode
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Jun 10, 2015
How to Boost Your Conversions with Split Testing
Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements, but it does NOT have to be difficult, expensive or complex to get started. In this episode Chris and Tony reveal: How you can make huge gains, quickly and... Listen to episode
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Jun 3, 2015
Getting Started with Simple, Effective Marketing Funnels
How many times have you been told that you have to grow your list, that you have to work hard to get people to opt-in, no matter what? Developing your list IS important, but in today’s episode we want to share what is really important, and could make a substantial difference to your business growth... Listen to episode
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May 28, 2015
Deadly Conversion Busters: How to Fix a Horrible Headline
Headlines can make or break your conversions. How do you craft a headline that works every time? In this episode Chris and Tony reveal: Why being clever might be the easiest way to tank your offer How your audience targeting is the key to developing you headline strategy Testing and getting out of your own... Listen to episode
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May 20, 2015
Deadly Conversion Busters: Turning “Yeah, But” Into “Yes, Please.”
Why is your prospect on the fence? How can you convert that concern into a reason to buy? In this episode Chris and Tony reveal: What you need to do to discover the real problems behind your offer How customers might be misleading you with their objections Why you need to go beyond the FAQ... Listen to episode
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May 13, 2015
Deadly Conversion Busters: Turning Fear Into Trust
Is fear stopping your audience from engaging, subscribing or purchasing? How can you turn that negative into a positive, while helping you stand out in your market? In this episode of The Mainframe Chris and Tony reveal: Why unanswered fears might be turning away your customers What you need to create a safe place for... Listen to episode
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May 6, 2015
Deadly Conversion Busters: How to Craft Your Uniqueness and Stand Out From the Competition
How do you get your market to notice, remember and value you, when there are so many competing and conflicting messages out there vying for their attention? And why is Tony recording this session from within a pillow fort? In this episode Chris and Tony reveal: Why being different is not enough Taking the lead... Listen to episode
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Apr 29, 2015
Deadly Conversion Busters: Building a Targeted Audience
Lots of people talk about traffic , but how can you attract more of the right people? How can you grow an audience of people who you can most help, who will see success from your products and services, and who will be long term loyal customers? In this episode Chris and Tony reveal: Why you... Listen to episode
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Apr 22, 2015
Deadly Conversion Busters: How a Lack of Goodwill Could Be Hurting Your Authority
Goodwill can be the difference between a happy, growing community, and a declining audience where you get more unsubscribes than opt-ins. Join Tony Clark and Chris Garrett as they discuss how goodwill works in your digital business, what you can do to generate more goodwill, and how to nurture it with your content. In this... Listen to episode
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Apr 15, 2015
Deadly Conversion Busters: How to Make it Easier to Buy
Are you trying too hard in your sales letters and landing pages? Which elements are helping rather than hindering your conversions? Join Tony Clark and Chris Garrett as they discuss how your efforts might be working against your goals, and how to make it easier for people to buy from you with confidence. In this... Listen to episode
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Apr 8, 2015
Building Your Evergreen Sales Machine
What is the difference between products that sell every day, and products that fade into obscurity? Join Tony Clark and Chris Garrett as they reveal how to build a perpetual sales system that will grow your online business — and it’s profitability — over the long term. In this episode Chris and Tony discuss: How... Listen to episode
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Apr 1, 2015
How to Launch Your Digital Product the Right Way
How do you get people to buy what you sell? Tony and Chris discuss the proven launch approach that will give you the best chance of success, without resorting to those sleazy sales techniques we all try to avoid as customers. In this episode Chris and Tony reveal: What a good launch entails The technical... Listen to episode
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Mar 25, 2015
The Critical Importance of the Pre-Sell
What stops people buying from you? Why do some launches fall flat? In this episode join Chris and Tony as they reveal the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience s relationship with you. In... Listen to episode
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Mar 18, 2015
How to Build Your Digital Business with the “MVP” Process
Last week, Tony explained how he and Brian Clark built Copyblogger into an eight figure business using the minimum viable product process. In this episode, Chris and Tony explain how you can implement the MVP process in your own business for faster time to market, better customer experience, more effective launches, and profitable bootstrap funding.... Listen to episode
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Mar 2, 2015
The “Simple” Secret Behind Copyblogger’s 8 Figure Business
How did Copyblogger go from nothing to generating eight figures in less than a decade? Join Chris Garrett and Tony Clark as they go over the simple secret behind Copyblogger s 9 straight years of growth. They reveal the strategy that has meant this could all be achieved without any outside investment, without sales people, and... Listen to episode
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