David Rutherford is the owner, Lead Instructor, and Curriculum Developer of Froglogic Institute, an online education company that specializes in all subjects relating to and within the human condition. David—a former Navy SEAL, CIA instructor, and World Championship Performance Coach—has over 30 years of experience exploring human performance and team orientation. He is an expert on individual motivation, operational mindsets, and elite performance within extreme environments, and helps individuals and teams increase commitment, focus, and awareness of personal limitations and perceived potential.
David joins me today to discuss the relationship between performance and pain. He describes how he helps people restructure their perception of pain as it relates to their ability to perform. He reveals the greatest catalyst of change in a person’s life and why it’s challenging to continue growing as a person after finding business success. He defines what Froglogic is and outlines its four components. David also highlights why finding a purpose is an essential component of living a life of meaning and underscores why people need to have more faith in each other.
“Performance, essentially, is what pain you’re willing to endure to expand your potential.” - David Rutherford
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The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.
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