204: Experience Asymmetry - why your young reps struggle selling to older, more experienced buyers
Play • 33 mins

David Priemer joins Sarah Hicks on this episode of the Predictable Revenue Podcast. 

David Priemer is founder and Chief Sales Scientist of Cerebral Selling, author, award-winning research scientist, and 4-time tech entrepreneur. Highlights include: the conception of the term experience asymmetry (0:50), top challenges a younger salesperson faces when selling to older, more experienced buyers (11:29) and the advantages (13:30), 3 key strategies young sellers can employ to overcome experience asymmetry (14:53), and what can sales leaders do to identify and fix it (27:00).

 

SHOW NOTES: 

More on reversing the hatred of talking to salespeople: Social Selling and Reversing The Hatred of Salespeople

And more on building and maintaining credibility: How to Keep Your Sales Team From Killing Your Brand & Your Bottom Line

 

Pods - The fastest way to build an Outbound SDR Team https://bit.ly/3gArLOl

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