The Practice of Therapy Podcast with Gordon Brewer
Gordon Brewer, MEd, LMFT: Therapist | Consultant | Writer | Speaker
Subscribe
This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success.
Available episodes
Newest first
Oldest first
2 days ago
Avivit Fisher | Thriving During The Summer Slump In Private Practice | TPOT 241
Avivit Fisher is the principal of REdD Strategy, a marketing and business consultancy for therapists in private practice.
Avivit Fisher joins the show to discuss starting a private practice during the summer. Summer is the perfect time to start a private practice for many reasons. First, creating a practice from scratch will require a lot of research and up-front work. So, starting your practice during the slower time of the year isn’t necessarily bad for therapists. Tune in as Avivit talks about where to start when building your private practice, the importance of knowing your ideal client, and what to do when your practice slows down during the summer.
Resources Mentioned In This Episode:
* Free Webinars
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* Avivit Fisher | How Private Practice Marketing Has Changed | TPOT 212
* Avivit's Website
* Avivit on Instagram
* Avivit on Facebook
* Avivit on LinkedIn
playlist_add
Aug 1, 2022
Kelly McKenna | Building A Cash-Pay Private Practice on Instagram | TPOT 240
Kelly McKenna is a licensed therapist specializing in helping millennial women and teens overcome anxiety. Kelly built her private practice totally on Instagram @sitwithkelly.
In this episode, Kelly McKenna joins the show to chat about how she built a cash-pay private practice on Instagram. First, Kelly reveals tips and tricks for making the transition from insurance panels to cash-pay and when to tell your clients about the news. Then, Kelly dives into everything social media and Instagram; she explains the importance of having a niche and knowing who your ideal client is. Tune in as we talk about scoring brand deals, adding a stream of income to your practice, and growing your followers.
Resources Mentioned In This Episode:
* Kelly's Instagram
* Kelly's TikTok
* Kelly's Website
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* Practice Launch Club
* Free Webinars
playlist_add
Jul 25, 2022
Danielle Swimm | Tips For Staying Organized In Private Practice | TPOT 239
In this episode, Danielle Swimm, business coach for therapists, joins the show. First, Danielle speaks about staying organized regarding your session notes. If you haven't streamlined the process of writing your notes, now is the time to do so! Next, you need to take a good hard look at your email inbox. Danielle explains why you shouldn't have your work emails connected to your phone. Tune in as Danielle chats about keeping your work schedule organized, adding another stream of income, and the importance of being intentional when it comes to your time in private practice.
Resources Mentioned In This Episode:
* Free Webinars
* Practice Launch Club
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time
* Danielle's Website
* Danielle’s Podcast
* Danielle's Instagram
* Full Focus Planner
playlist_add
Jul 18, 2022
Michelle Moseley | Healing Religious Trauma and Spiritual Wounds In Private Practice | TPOT 238
Michelle Moseley regularly provides support to those who are dealing with anxiety, depression, relational difficulties, and life transitions. She specializes in focusing on the areas of religious trauma and body image concerns.
In this episode, Michelle Moseley joins the show to discuss religious trauma and healing from spiritual wounds. Sadly, religious trauma often goes unaddressed and unrecognized because many people don't think it fits into what typical trauma looks like. Michelle explains how to recognize religious trauma and spiritual abuse. Then, Michelle dives into the impact of purity culture and how that ties into religious trauma. Tune in as we chat about abusive beliefs around eternity, leaving a group practice for private practice, and continuing telehealth after Covid.
Resources Mentioned In This Episode:
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* Michelle's Website
* Michelle's LinkedIn
* Michelle's Instagram
* Free Webinars
* The Practice Launch Club
playlist_add
Jul 11, 2022
Maryellen Dance | Hiring Interns and Vulnerability In Private Practice | TPOT 237
Maryellen Dance has been a psychology professor at Nazareth College since 2018 and has owned a private therapy practice since 2017.
In this episode, Maryellen Dance speaks about all the obstacles she had to overcome to succeed in private practice and, eventually, her group practice. From figuring out how to ask people for money to worrying about having enough clients for her clinicians, Maryellen has navigated it all! Then, Maryellen dives into the benefits of hiring an intern for your practice and the importance of having relationships with nearby graduate programs. Tune in as we chat about the inspiration behind Maryellen’s OKAY-ISH Podcast and why therapists shouldn’t be afraid to be vulnerable.
Resources Mentioned In This Episode:
* Maryellen's Website
* Maryellen's YouTube
* Maryellen's Podcast
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* Free Webinars
* The Practice Launch Club
* Be A Guest on The Practice of Therapy Podcast
playlist_add
Jul 4, 2022
Megan Swan | Wellness Strategies For Private Practice Owners | TPOT 236
Megan Swan is on a mission to help wellpreneurs optimize their wellness as a way of life, not a checkmark on their to-do list.
In this episode, integrated wellness and business coach Megan Swan joins the show. Megan speaks about the importance of prioritizing your health and wellness. When you prioritize self-care, your business will also thrive. She reveals some approachable wellness shifts you can start making to your existing routine. Through these shifts, you can grow your business without burnout and show up for your clients as your best self. Tune in as we chat about health hacks like sleep, sunlight, and digital boundaries.
Resources Mentioned In This Episode:
* Megan's Website
* Megan's Podcast
* Follow Megan on Instagram
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* Launch Club
playlist_add
Jun 27, 2022
Whitney Owens | Podcast Takeover: Shrink Think with Aaron and Nathan | TPOT 235
Shrink Think is an online platform that provides digital resources to cultivate successful therapeutic relationships. With courses geared towards educating and empowering clients, as well as effective training and onboarding new clinicians, Shrink Think supports private practices to achieve better outcomes across the board.
In this episode, Aaron Potratz and Nathan Hawkins join for the last podcast takeover with Whitney Owens. First, they chat about Shrink Think and the importance of pre-session onboarding for your private practice clients. At Shrink Think, Nathan and Aaron aim to demystify therapy for those starting their mental health journey. Tune in as Aaron and Nathan dive into the resources they provide at Shrink Think, including their courses on how clients can get the most out of therapy and achieve breakthroughs. Plus, they talk about their upcoming courses on orienting new clinicians to your group practice.
Resources Mentioned In This Episode:
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* The Launch Club
* Shrink Think
* Shrink Think Podcast
* Shrink Think on Instagram
* Whitney's Website
* Whitney on Instagram
playlist_add
Jun 20, 2022
Whitney Owens | Podcast Takeover: From Inquirer to Paying Clients in Private Practice | TPOT 234
Whitney Owens is a licensed professional counselor, group practice owner, and faith-based private practice consultant.
It’s incredible how much money private practice owners can spend on their marketing. However, if you don’t have someone answering the phone, you are throwing away a lot of that money. In this podcast takeover with Whitney Owens, she speaks about how to take new inquiries and turn them into new clients. Whitney gives tips on getting your phones answered and why it’s one of the most critical pieces of your practice. Tune in as Whitney speaks about having an online booking option, making your systems and processes as smooth as possible, and why you should never offer free fifteen-minute consultations over the phone.
Resources Mentioned In This Episode:
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* The Practice of Therapy Launch Club
* Whitney's Website
* Whitney's Instagram
playlist_add
Jun 13, 2022
Whitney Owens | Podcast Takeover: The Ebb and Flow of Private Practice | TPOT 233
Whitney Owens is a licensed professional counselor, group practice owner, and faith-based private practice consultant.
In this episode, Whitney Owens takes over the show to talk about changes in private practice. Change is routine in any business; it shouldn't be anxiety-provoking or scary. When changes happen, use it as a chance to slow down, contemplate, and find opportunities. Whitney explains why worrying too much about the future of your practice could actually be making you overwhelmed. Tune in as she talks about listening to God in your faith-based practice, finding time for reflection, and staying focused on your private practice journey.
Resources Mentioned In This Episode:
* Whitney's Website
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* Whitney on Instagram
* Practice Launch Club
playlist_add
Jun 6, 2022
Whitney Owens | Podcast Takeover: The Private Practice Journey | TPOT 232
Whitney Owens is a licensed professional counselor, group practice owner, and faith-based private practice consultant.
In this episode, Whitney speaks about her private practice journey, which eventually led to starting her own faith-based group practice. First, she explains why it’s critical to do your own work as a therapist, whether through self-care, personal development, or your relationship with God. Then, Whitney reminisces about her first client and how looking back on her journey is truly humbling. Tune in as Whitney describes the process behind starting her group practice and navigating challenges along the way.
Resources Mentioned In This Episode:
* Whitney Owens | Consulting, The Enneagram, & Religion in Private Practice | TPOT 178
* Whitney's Website
* Using the Enneagram to Improve Your Practice
* Use the promo code "GORDON" to get 2 months of Therapy Notes free.
* The Practice of Therapy Launch Club
playlist_add
May 30, 2022
Roy Huggins | Throwback: Technology, HIPAA, & The Financial Side of Private Practice | TPOT 231
As both a tech expert and mental health counselor, Roy Huggins is the bridge from the digital world to real-world client care. His clear translation of legal and technical jargon into clear and actionable information will help you apply tech and security information directly to your business and your clients’ care.
You’ll hear episode 7 of The Practice of Therapy podcast with Roy Huggins in this throwback. He talks about tech, HIPAA, self-care, and the business side of private practice. First, Roy reveals details about his private practice journey and how he was able to use his business and technology background to start Person-Centered Tech. Roy also discusses the ethics of using technology and doing it in a way that protects clients and keeps their information secure. Later, we chat about the differences between being “HIPAA compliant” vs. “HIPAA secure.” Tune in for the importance of financial self-care in private practice and why clinicians must prepare for the constan…
playlist_add
May 23, 2022
Shaelene Kite | When Your Clinical Passion Takes You In New Directions | TPOT 230
Shaelene Lauriano Kite, LPC, DBT-LBC, RYT, ACS received her Master’s in Counselor Education at The College of New Jersey and has continued to immerse herself on the path of learning and teaching.
In this episode, Shaelene Kite joins the show to talk about the different ways her clinical passion has taken her. First, we discuss the inspiration behind her brand name “Rebelmente.” Then, Shaelene dives into her DBT group practice consulting and the importance of putting yourself out there when it comes to your knowledge and passions. Tune in as we chat about navigating impostor syndrome, overcoming self-doubt, and Shaelene’s podcast T-Talk.
Resources Mentioned In This Episode:
* Shaelene's Instagram
* Shaelene's Website
* Shaelene's Podcast: T-Talk
* Use the promo code "GORDON" to get 2 months of Therapy Notes free.
* Kindness and Compassion
* Free Webinars
* Be A Podcast Guest
playlist_add
May 16, 2022
Ashley Comegys | Rethinking Networking For Private Practice Owners | TPOT 229
Ashley Comegys is a licensed clinical social worker with an online therapy practice that helps women with anxiety navigate life transitions, grief, trauma, and loss.
In this episode, Ashley Comegys joins the show to talk all about networking. Many of us are too busy to attend networking events or simply find the idea dreadful. Well, networking can be all sorts of things. Remember that networking has everything to do with relationship-building and creating connections. Ashley reveals great ways to build connections via social media and how you can get more referrals by sending some simple direct messages. Tune in as we chat about the benefits of online therapy, networking based on your niche, and the importance of finding therapists from out-of-state.
Resources Mentioned In This Episode:
* Use the promo code "GORDON" to get two months of Therapy Notes free.
* Blueprint Health: First month free with promo code TPOTPODCAST.
* Free Webinars
* Moms Building Online Therapy Practi…
playlist_add
May 9, 2022
Kasey Compton | Paying Attention To Your Internal World In Private Practice | TPOT 228
Kasey Compton, a former mental health counselor turned entrepreneur, quickly became a southern staple in the land of business operations. Her knack for systems-thinking and relationally driven approach contributed to the successful curation of many multi-million-dollar businesses.
In this episode, Kasey Compton opens up about her experiences with writing her first book, Fix This Next. Kasey reveals the inspiration behind her book and what you'll learn about prioritizing the needs of your private practice. Plus, we speak about the importance of self-love and slowing down as business owners. As therapists, we need to practice what we preach to our clients. Tune in as we chat about overcoming the overwhelm in private practice and knowing your business's diagnoses.
Resources Mentioned In This Episode:
* Kasey's Website
* Fix This Next
* Kasey's Instagram
* Kasey's Facebook
* Fix This First In Your Private Practice | TPOT 167
* Use the promo code "GORDON" to get 2 months of…
playlist_add
May 2, 2022
Dr. Dana McNeil | Emerging Themes in Private Practice | TPOT 227
Dr. Dana McNeil is a Licensed Marriage and Family Therapist and is the founder of The Relationship Place, a group practice located in San Diego, California.
In this episode, Dr. Dana McNeil speaks about her specialty in working with relationships and the importance of normalizing therapy for couple’s therapy in our society. Couple’s therapy is a great way to learn how to navigate any relationship, not just romantic partnerships. We need to give people the tools to have productive conflicts with others in society. Unfortunately, Covid has increased both domestic violence and substance misuse. Tune in as we chat about group practice tips, starting a podcast, and how to work with different types of clients.
Resources Mentioned In This Episode:
* Dr. Dana's Website
* The Relationship Place
* The Relationship Place on Instagram
* The Relationship Place on Facebook
* Emerging Themes In Behavioral Health
* Dr. Dana on LinkedIn
* Dr. Dana on The Practice of Therapy Podca…
playlist_add
Apr 25, 2022
Morgan Graves | Build A Successful Private Practice On Your Terms | TPOT 226
In this episode, Morgan Graves joins the show. She is not only a contemporary mental health professional, but she is also a trusted advisor to therapists transitioning to private practice. Morgan talks about her journey to private practice and some important lessons she learned along the way. Morgan reveals her self-care routine and the importance of managing her time well to stay organized and not feel overwhelmed. Tune in as we chat about utilizing your resources, asking for help, and Morgan's Self-Made Guide.
Resources Mentioned In This Episode:
* Morgan's Website
* Morgan's Instagram
* Morgan's Facebook
* Self-Made: A Therapist’s Guide to Starting a Private Practice
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* Blueprint Health: First month free with promo code TPOTPODCAST
* Check out all the webinars
* Cool resources
playlist_add
Apr 18, 2022
David Khalili | Private Practice Lessons From A Sex & Relationship Therapist | TPOT 225
David Khalili is a Licensed Marriage and Family Therapist with a focus on working with men, adolescents, couples therapy, and multi-ethnic individuals.
In this episode, we chat about how vulnerability and self-disclosure can be valuable tools in the therapy room. Then, David explains how group sessions can be another helpful therapy tool, and he dives into how he overcame mental hurdles when starting group therapy work. Tune in as we talk about outsourcing administrative tasks, navigating imposter syndrome, and what to know about scaling your group practice.
Resources Mentioned In This Episode:
* Use the promo code "GORDON" to get 2 months of Therapy Notes free
* Blueprint Health: First month free with promo code TPOTPODCAST
* Free Webinars
* Rouse Therapy
* Rouse Therapy on Instagram
* Rouse Therapy on Facebook
* Rouse Therapy on Twitter
* Rouse Therapy on LinkedIn
* Rouse Therapy on TikTok
playlist_add
Apr 11, 2022
Paul Wright | 7 Mistakes People Make in Private Practice - Part 2 | TPOT 224
Paul Wright is the author of the Amazon Best Seller "How to Run a One Minute Practice," founder of the Practiceology™ health business freedom program, and has helped thousands of health business owners from 57 countries earn more, work less and enjoy their lives.
In part two, Paul Wright dives deep into more mistakes you could be making in private practice. He covers the importance of having proper systems and processes in place. If your goal is to have a practice function without you, systems will be critical. Next, it’s vital to know your numbers. Tune in as Paul covers why you need a recruitment system and how packaging your services can make you unique. Plus, Paul gives a bonus tip: don’t ever put a monetary value on your family time.
Resources Mentioned In This Episode:
* Paul's Website
* “How to Run a One Minute Practice”
* Practiceology The Podcast
* Paul on LinkedIn
* Use the promo code "GORDON" to get 2 months of Therapy Notes free.
* Blueprint Health:…
playlist_add
Apr 4, 2022
Paul Wright | 7 Mistakes People Make in Private Practice - Part 1 | TPOT 223
Paul Wright is the author of the Amazon Best Seller "How to Run a One Minute Practice," founder of the Practiceology™ health business freedom program, and has helped thousands of health business owners from 57 countries earn more, work less and enjoy their lives.
In this episode, Paul Wright joins the show to discuss seven mistakes people are making in private practice. In part one, Paul covers the top three mistakes you could be making: failing to understand the true role of your business, falling in love with your service, and becoming a victim of perfectionism. Paul gives loads of private practice advice. For instance, he explains how to get more freedom when it comes to running your own business. Tune in as we chat about the reason why you should launch your product before it’s perfect and how to tell if the market will react well to it.
Resources Mentioned In This Episode:
* Paul's Website
* Practiceology The Podcast
* Paul on LinkedIn
* Use the promo code "GORDON"…
playlist_add
Mar 28, 2022
Libby Rothschild | Learning From The Dietitian Boss on Starting A Private Practice | TPOT 222
Libby Rothschild shows coaches, consultants, and entrepreneurs how to attract clients online without ads or a website.
In this episode, Dietitian Boss, Libby Rothschild, joins the show. Whether you are starting from zero or learning how to attract clients from social, Libby helps dietitians who are looking to make serious profits with their practices. Libby explains how to hone in on your mindset to make more money in your private practice. Plus, Libby describes how private practice can look different for everyone, and there truly is no one-size-fits-all approach. Tune in as we chat about imposter syndrome, overcoming limiting beliefs, and the customer journey regarding your income streams.
Resources Mentioned In This Episode:
* Learn about Libby
* Email: Libby@LibbyRothschild.com
* Website: www.DietitianBoss.com
* LinkedIn: https://www.linkedin.com/in/libbyrothschild/
* Facebook: https://www.facebook.com/DietitianBoss/
* Libby on Instagram
* DietitianBoss on Instagram…
playlist_add
Mar 21, 2022
How Therapy and Counseling Professions Are Changing | TPOT 221
In this episode, Gordon goes solo and talks about how things are changing in the world of therapy and counseling professions. As Covid hit society hard, the crisis around mental health worsened. Luckily, the stigma around seeking mental health is slowly decreasing in America. Gordon talks about other ways therapy is changing amidst the pandemic. Tune in as he dives into The No Surprises Act, tech companies like BetterHelp & Talkspace, and the importance of licensure portability for therapists.
Resources Mentioned In This Episode:
* Use the promo code "GORDON" to get 2 months of Therapy Notes free.
* Blueprint Health: First month free with promo code TPOTPODCAST
* Check out all the webinars
* Faith In Practice Conference
* Follow @PracticeofTherapy on Instagram
playlist_add
Mar 14, 2022
Whitney Owens | Faith-Based Private Practices; Maybe Not What You Think... | TPOT 220
Whitney Owens is a group practice owner with an all private pay practice. She has been a part of the Practice of the Practice community for several years.
In this episode, Whitney Owens joins the show to chat about faith in private practice. Having a faith-based practice doesn’t mean what you think it does; Whitney busts many myths around faith in the therapy room. Plus, we discuss marketing ourselves as a faith-based practice and what that means to people who may not necessarily want to talk about faith during a therapy session. Tune in as we chat all about Whitney’s upcoming event, The Faith In Practice Conference. Learn more about the conference and get $100 off your tickets with coupon code “GORDON” by visiting this link: https://practiceoftherapy.com/fip
Resources Mentioned In This Episode: Faith In Practice Conference (use coupon code "GORDON")
Waters Edge Counseling
Practice of the Practice: Faith in Practice Podcast
Whitney Owens | TPOT 178
Whitney Owens | TPOT…
playlist_add
Mar 7, 2022
Stacey Lanier | When Therapists Are "A Hot Mess" | TPOT 219
Stacey specializes in treating women and helping professionals who are overwhelmed, worried, and who may have overlooked their own self-care and well-being.
In this episode, Stacey speaks about using self-disclosure in the therapy room. Yes, even therapists can be a “hot mess.” We aren’t perfect or completely put together; self-disclosure can be a critical tool for gaining your clients' trust. Plus, Stacey talks about the struggles of finding a Black female therapist and why therapists need therapy too. Tune in as we chat about the importance of mastermind groups, different therapy modalities, and why it’s okay to be a hot mess.
Resources Mentioned In This Episode
Truth Empowered
Email: SLanier@truthempowered.com
Stacey on Instagram
Follow Stacey on Twitter
Use the promo code "GORDON" to get 2 months of Therapy Notes free. Blueprint Health: First month free with promo code TPOTPODCAST
Be A Podcast Guest
Kindness and Compassion
Check out all the webinars
playlist_add
Feb 28, 2022
Alison Pidgeon | How To Decorate Your Office In Private Practice | TPOT 218
Alison Pidgeon, LPC is the CEO of Move Forward Counseling, a large group practice in Lancaster, PA.
In this episode, Alison Pidgeon joins the show to talk about TheraSuite. TheraSuite provides professionally developed style boards created with a therapy office in mind. Alison explains the different options you have when using TheraSuite and how they can help you make the ideal therapy office design to meet all your tastes and needs. Plus, Alison gives loads of design tips for your office. Tune in as we chat about the secret behind running multiple businesses, the importance of outsourcing, and getting into real estate.
Resources Mentioned In This Episode:
Alison@practiceofthepractice.com
$20 off at TheraSuite with code "LAUNCH20"
Grow A Group Practice Podcast
TheraSuite on Instagram
TheraSuite on Facebook
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Blueprint Health: First month free with promo code TPOTPODCAST
Kindness and Compassion
Check out all the…
playlist_add
Feb 21, 2022
Sage Grazer & Kendall Bird | Using Frame To Build Community & Support In Your Practice | TPOT 217
Childhood friends Kendall Bird and Sage Grazer teamed up to create Frame Therapy, a modern marketing resource and free online community for therapists.
In this episode, Sage and Kendall, founders of Frame Therapy, join the show. Frame is a FREE online community for therapists who are dedicated to advancing their careers. First, Sage and Kendall chat about what you can expect when you join the Frame community. Plus, they speak about all the different opportunities they offer within Frame like exclusive marketing partnerships, resources for your professional growth, and even client referrals from therapists across the country. Tune in as we dive into trending topics that therapists are talking about in 2022.
Resources Mentioned In This Episode:
Use the promo code "GORDON" to get 2 months of Therapy Notes free. Blueprint Health: First month free with promo code TPOTPODCAST
Check out all the webinars
Frame Therapy
Frame Therapy on Instagram
Frame Therapy on Facebook
playlist_add
Feb 14, 2022
David Hall | Coping With Growing Pains In Private Practice | TPOT 216
Dr. Stephen “David” Hall heads up content and creative direction as the “Chief Maven” of PsychMaven.
In this episode, David Hall joins the show to talk about growing pains in private practice. David speaks about the importance of outsourcing for growth and how to let go of control when delegating tasks. Plus, we talk about holding people accountable for sustainable development and why knowing your numbers will be essential for growth. It is fun to see changes in the many ways it can happen in your practice; however, some issues will pop up. Tune in as we chat about how sometimes, to grow big, you have to do some pruning in your practice.
Resources Mentioned In This Episode:
* Use the promo code "GORDON" to get 2 months of Therapy Notes free.
* Blueprint Health: First month free with promo code TPOTPODCAST
* Check out all the webinars
* Faith in Practice Conference
* PsychMaven
* David Hall | TPOT 004
* David Hall | TPOT 113
* David Hall | TPOT 146
* Psyc…
playlist_add
Feb 7, 2022
Google Workspace vs. EHRs in Private Practice | TPOT 215
Are you trying to get your systems and processes in place for your private practice? Many people are looking at Google Workspace to make their practice run smoothly. I love Google Workspace. However, I don't personally think that Google Workspace would be your best option for completely replacing an electronic health record system for mental health providers. In this episode, I explain the differences between Google Workspace and EHRs. Plus, I discuss why you may want to consider having both for your private practice needs.
Resources Mentioned In This Episode:
* Use the promo code “GORDON” to get 2 months of Therapy Notes free.
* Google Workspace (formerly G-Suite) for Therapists Users Group on Facebook
* Faith in Practice Conference
* The Course: Google Workspace for Therapists (use code FEB2022 for 20% off)
* Session Note Helper
* Cloud Practice Management System EHR/EMR – Reviews
* Practice of Therapy Courses
playlist_add
Jan 31, 2022
David Frank | Don’t Make These Private Practice Money Mistakes | TPOT 214
David Frank is on a mission to ensure every therapist has access to unbiased and fiduciary financial advice!
I am lucky to have David Frank join the show. He is an expert in fiduciary financial planning for therapists. As private practice owners, we face economic challenges that they don’t teach us how to solve in graduate school. David speaks about how to understand your private practice financials better. Plus, we talk about spending more time with your finances, being curious about your money mindset, and the importance of getting comfortable around your money relationship. Tune in as David reveals money mistakes you could be making in your private practice.
Resources Mentioned In This Episode: Study: High income improves evaluation of life but not emotional well-being
Money Scripts Inventory Assessment
David's Website
David's LinkedIn
Use the promo code "GORDON" to get 2 months of Therapy Notes free. Free Webinars
Money Matters In Private Practice
Kindness and Compassio…
playlist_add
Jan 24, 2022
Michael Deittrich-Chastain | Leadership and Team Building | TPOT 213
Michael Diettrich Chastain, is an author, speaker, professional coach, and consultant dedicated to peak performance.
In this episode, Michael opens the show by explaining the difference between therapy and coaching. As a coach, Michael reveals the top issues leaders have in their businesses. One of the most significant business struggles is employee retention and employee satisfaction. Michael explains what can be done in the workplace to improve engagement and create a workplace culture that is both positive and inclusive. Tune in as we chat all about CHANGES and how his methods can help you reduce stress, accomplish goals, and master adaptability.
Resources Mentioned In This Episode:
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Scaling Without Failing in Group Practice
Kindness and Compassion Podcast
Michael’s LinkedIn
Michael’s Facebook
Arc Integrated
Get CHANGES here: https://www.thechangesbook.com/
playlist_add
Jan 17, 2022
Avivit Fisher | How Private Practice Marketing Has Changed | TPOT 212
In this episode, Avivit Fisher joins the show to talk about marketing your private practice. First, Avivit gives tips on your marketing messaging and better relating to potential clients. If you’re extremely busy in your private practice, Avivit says you should still utilize marketing tools. Plus, Avivit reveals which marketing tools can make your private practice’s systems and processes smoother. Tune in as we chat about innovation in the mental health field and finding business opportunities to create more income streams in your practice.
Avivit’s Website
Avivit on Instagram
Avivit on Facebook
Connect with Avivit on LinkedIn
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Free Webinar: Scaling Without Failing in Group Practice
Kindness and Compassion
playlist_add
Jan 10, 2022
Dr. Larry Waldman | Adding Income Sources In Private Practice | TPOT 211
In this episode, Dr. Waldman talks about the importance of marketing your private practice. Challenge yourself to promote your practice once a day. By the end of the year, some type of marketing will stick. Plus, Dr. Waldman speaks about utilizing the internet for your private practice marketing. Later, we talk about the various ways to increase your income. Dr. Waldman reveals how he grew his income significantly in his practice, allowing him a comfortable retirement. Meet Dr. Larry Waldman
Dr. Waldman is a recently semi-retired certified school psychologist and licensed clinical, forensic psychologist in Phoenix, Arizona. He conducted a highly successful private practice of 45 years working with children, teens, parents, couples, and adults in a solution-focused manner. He also consulted with family, personal injury, immigration, and estate planning attorneys. His BS in Education/Psychology was from the University of Wisconsin; his MS in School Psychology was from the University of…
playlist_add
Jan 3, 2022
Setting Your Private Practice Priorities in 2022 | TPOT 210
As we start the new year, I will give you some ideas around setting priorities and goals; it's a topic that I tackle at the beginning of every year. First, I talk about the importance of having a planner that uses good old-fashioned pen and paper. When we write things down, we tend to process that information differently. Plus, I talk about what exactly is a brain dump and how it can help you find clarity in your private practice. Later, I chat about the importance of knowing your numbers, getting your systems and processes cleaned up, and finding community on your journey. Why You Need A Paper Planner
One of the things that I've been doing this past week is going through my planner. Writing things down in a planner rather than typing them out on our phones allows us to process information differently. It forces us to slow down, think, and process what is going on in our minds. There's that brain-hand connection that is made; if you write something out, you have a way of remembering i…
playlist_add
Dec 20, 2021
2021 Year in Review: Important Private Practice Topics | TPOT 209
This episode reviews themes covered in the Practice of Therapy from 2021. A few topics have come up from the last fifty episodes or so. I dive into those subjects, including community, preparing for a worst-case scenario, updating your private practice, diversifying income, and using mindfulness in your business. Tune in as I talk about some of my favorite episodes from these topics and the most significant lessons learned from my guests this year. Looking At The Worst-Case Scenario
During Covid, many of us had to think about preparing for the worst-case scenario. Most likely, you, your family members, or your clients have come into contact with Covid. So, many private practice owners started to think about what would happen to their practice if something happened to them. That's why I spoke with Judd Carlton; he is a financial advisor serving families, individuals, and businesses in Morristown, NJ, and beyond. We talked about why the sooner you start planning for retirement, the bett…
playlist_add
Dec 13, 2021
Kelly and Miranda | Following Your Passion Through Online Community | TPOT 208
In this episode, Kelly and Miranda are back for a spirited conversation covering many topics. First, we discuss the importance of following your passion, especially when creating a side hustle. Whatever problems are coming up in your private practice will follow in your second business; so, ensure you have those problems addressed ahead of time. Later, we talk about how big tech companies are taking advantage of therapists and why you need to know your numbers if you’re considering joining one of these sites. Tune in as we chat about naming your business and what you can expect from ZynnyMe in the future. Meet Kelly Higdon, LMFT
Kelly Higdon, LMFT is the co-founder of ZynnyMe and co-creator of The Business School Bootcamp for Therapists, a flagship course that helps therapists in all parts of their private practice journey solidify their business foundation and growth. When she isn’t coaching or hosting retreats for her clients, you can find her playing roller derby or spending ti…
playlist_add
Dec 6, 2021
Ernesto Segismundo | Finding Creative Solutions in Private Practice | TPOT 207
In this episode, Ernesto Segismundo joins the show. He talks about the importance of clinicians feeling comfortable sharing their ideas and being creative. Once therapists start talking about legal and ethics, many people clam up and don't want to be vulnerable with their thoughts. However, the mental health crisis is quickly getting out of hand, and we need therapists to be creative now more than ever. Tune in as we chat about listening to your body, how success will impact your personal life, and attracting the right types of people. Meet Ernesto Segismundo
Ernesto Segismundo is a licensed marriage and family therapist. Ernesto received his undergraduate degree in psychology from BIOLA University and received his Masters of Science degree in Clinical Psychology from Vanguard University. Ernesto has over 10 years of clinical counseling experience working in settings such as group homes, domestic violence shelters, churches, and outpatient programs. Ernesto treats marriage and family…
playlist_add
Nov 29, 2021
Kathleen Shannon | Licensure Portability For Therapists | TPOT 206
I am lucky to be joined by Kathleen Shannon; she has a real passion for talking about licensure portability. It's an issue that many of us have run into if you move around, change states, or simply want to be licensed in multiple states. This particular issue of licensure portability comes up a lot during Covid. Many people recognize the need for licensure portability as we shift to and from telehealth. Tune in as we chat about what you need to get licensed in multiple states and how Kathleen plans to make the process easier with her courses. Meet Kathleen Shannon
Kathleen B. Shannon, MA, LCMHC, CRC has worked in the rehabilitation and mental health industry as a licensed provider for over 21 years, gaining experience in working with veterans and others with PTSD, anxiety, and depression, as well as those in recovery.
As a seasoned rehabilitation and mental health counselor, she is passionate about seeking out and working with your values, strengths, and abilities to achieve your goa…
playlist_add
Nov 22, 2021
Dawn Gabriel | Team Culture and Soul Care For Therapists | TPOT 205
Today, we talk about how to build team culture in your practice. Creating the right culture within your practice is a learning process and a growth process as a business owner. Dawn gives tips on building a culture within your workplace that reflects the values and mission of your group practice. We also speak about the importance of soul care and taking care of that side of yourself. Remember, you need to invest in your self-care as much as you do any other part of your practice. Meet Dawn Gabriel
The Faith Fringes Podcast hosted by Dawn Gabriel is for anyone who has ever - or who is currently - questioning their connection with God. Do you find yourself wondering if what you believe is true, asking how a loving God can let bad things happen to good people, or questioning how you're supposed to experience God in everyday life?
As someone born into a Christian home amidst the Christian culture of the Midwest or "Bible Belt," Dawn has experienced many emotions, unanswered questions,…
playlist_add
Nov 15, 2021
Accepting Insurance and Third-Party Payors In Your Private Practice | TPOT 204
In this episode, I talk about some of the myths and misperceptions people have about being on insurance panels. I delve into this topic and let you know what I've learned about it from my insurance-based practice. First, I speak about the stigma around accepting insurance in private practice. If you accept insurance, you are just as valid and can be just as successful as private practice owners who are cash-based. Tune in as talk about the pros and cons of insurance panels, why I chose to be insurance-based, and where to start when you decide to accept insurance. The Stigma Around Accepting Insurance In Private Practice
Many people are curious about accepting insurance and if they should or not. There is no correct answer. If you start to delve into your mindset and think about it all, it might just be something that you should consider doing. When you look at all that is out there, there are so many great resources around building a private practice. It seems like most people are enc…
playlist_add
Nov 8, 2021
Brett Hill | The Power of Mindfulness In Private Practice | TPOT 203
In this episode, Brett Hill, mindfulness guru, joins the show. He defines mindfulness for us as the awareness that arises from paying attention to the present moment. When you can harness the awareness that occurs, you can respond to reality in a new light. Brett explains the power of incremental growth and how it can change your private practice. Plus, Brett dives deep into how mindfulness can be a powerful tool for not only your personal life but also for your private practice. Meet Brett Hill
In college, I decided that the limits of what we can achieve and the quality of our lives are dependent on our ability to communicate well. My degree in interpersonal communication combined nicely with my fascination for technology led to a career as a technical storyteller, author, blogger, and speaker for companies like Microsoft, Adobe and others.
But I wanted to go much deeper, so sought out the best I could find. I’ve had the good fortune to study Hakomi somatic psychotherapy with the…
playlist_add
Nov 1, 2021
Jenn Uren | Balancing Home Life and Private Practice | TPOT 202
In this episode, Jenn Uren of This Mom Knows Podcast joins the show. She talks about staying organized and letting go of her perfectionism while homeschooling five children. If your systems and processes aren't working as smoothly as possible, Jenn explains why you need to remove yourself from the process. If you can't remove yourself from your practice, then find a fresh set of eyes to look for you. Tune in as Jenn talks about the importance of support, finding time to focus, and how to make your least favorite tasks more doable. Meet Jenn Uren
As a mompreneur, every business “yes” can feel like parenting “no” - and the mom guilt kicks in! Jenn Uren helps mompreneurs find and implement the right systems, tools, and processes to help them focus their time and be their best as both “mom” and “entrepreneur”. As a homeschooling mom of 5 (3 bios and 2 by a surprise adoption), she is familiar with the constant pull between task and relationship while making sure all that n…
playlist_add
Oct 25, 2021
Consultant's Conversations On The Importance of Building A Community In Private Practice | TPOT 201
I am lucky to have many of my good friends and peers join the show. Uriah Guilford, Jessica Tappana, and Whitney Owens are here for a casual conversation. First, we dive into the importance of diversifying your income. We open up about what it's like to run a practice as well as another business. Both isolation and imposter syndrome can show up for us; we talk about ways to overcome and navigate our limiting beliefs. Later, we chat about the importance of finding a community to build you up, make you feel confident, and allow you to be vulnerable on your journey. Meet Uriah Guilford
I am a licensed therapist & group practice owner. I want to help you be more productive, profitable & happy with your business and your life. Basically, work less and get more done!
If you have achieved any level of success in your private practice then you can relate to the following. You have more tasks to complete than hours in the day. You work super hard because you are passionate and want to grow. S…
playlist_add
Oct 18, 2021
Rachel Bond | A Special Behind-The-Scenes Look of The Podcast | TPOT 200
In this episode, podcast editor and content creator Rachel Bond joins the show. We talk about how The Practice of Therapy Podcast gets made. If you have a podcast of your own, Rachel gives tips for promoting it on social media. Plus, we chat about saving time on social media by batching content, creating a calendar, and even outsourcing. Tune in as Rachel talks about helping students for FREE with Affordable College Prep. Plus, I have an exciting announcement at the end of the show – you don’t want to miss it! Meet Rachel Bond
Rachel Bond graduated with her MBA in 2019. After college, she freelanced full-time as a writer, content creator, and podcast editor. Plus, Rachel completed the Disney College Program and two years of AmeriCorps service.
Recently, Rachel and Dr. Alan Seidman started a nonprofit, 501(c)(3) called Affordable College Prep (ACP). As Vice President and Managing Director of Affordable College Prep, Rachel aims to help students from lower-income backgrounds make a…
playlist_add
Oct 11, 2021
Reflections From My Private Practice Journey | TPOT 199
I learned a lot of things about starting a private practice the hard way. I'm grateful to share the lessons that I learned from my journey and help you not make the same mistakes that I did. First, I speak about the importance of knowing your 'why' on starting a private practice. Once you know your 'why,' other aspects of your business will begin to fall into place. Tune in as I dive deep into lessons learned around finances, marketing, outsourcing, and systems. Plus, I direct you to all sorts of resources that will help you on your journey. Thanks for being with me! Knowing Your 'Why' For Private Practice
Why did you want to go into this profession, to begin with? Why did you want to go into clinical work, become a therapist, a social worker, psychologist, marriage and family therapist, licensed professional counselor, or whatever you are within this particular profession? Your 'why' is an important piece to keep in mind as you build your private practice. So, I invite you to think a…
playlist_add
Oct 4, 2021
Joe Sanok | Thursday Is The New Friday | TPOT 198
Have you ever thought about where the seven-day week comes from? In this episode, Joe talks about his brand new book, Thursday Is The New Friday. The seven-day week was created four thousand years ago, and the forty-hour workweek was built in 1926. We are the post-pandemic generation that gets to say, do we want to do work the way we used to, or are we going to create something new? Tune in as we chat about productivity, slowing down, and the importance of outsourcing. Meet Joe Sanok
Joe Sanok, MA, LLP, LPC, NCC is the person behind the #1podcast for therapists, The Practice of the Practice. Joe has helped hundreds of private practice owners in growing and scaling their private practices. Joe has also been a mentor and coach for Gordon in his journey and inspired him to start The Practice of Therapy.
Joe says, “In 2012 I launched Practice of the Practice to blog about what I was learning about business, marketing, and private practice. Since then, my income has gone up over 2,000%…
playlist_add
Sep 27, 2021
Gabe Nelson | Preparing for Worst-Case Scenario In Private Practice | TPOT 197
Today we talk about preparing for emergencies in private practice. As a solo practitioner, certain things need to be in place before you have an emergency on your hands. If you haven't started preparing yet, then it's not too late! Gabe Nelson joins the show to explain exactly what you need to do to be ready for the worst possible scenarios. Tune in as we chat about saving for emergency funds, getting the right insurance, and ensuring you are protected as a business owner. Meet Gabe Nelson
With almost three decades in the financial services industry and more than a decade as an independent small business owner, Gabe Nelson already had an established thriving practice and solid reputation in his industry when he recognized an interesting trend among some of his favorite clients.
More and more, he found himself working with self-employed professionals and solo-entrepreneurs. And as a business owner himself, he was fired up about helping them navigate the unique challenges they were fac…
playlist_add
Sep 20, 2021
Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196
Dr. Chin is here to chat all about her new app, CE Hub. CE Hub is a tool for mental health professionals to store their continuing education certificates and track their units earned toward licensure. You can upload your certificates, and CE Hub will take care of the rest. Tune in as we talk about diversifying your income, the importance of outsourcing, and the nuts and bolts of creating your very own application. Meet Dr. Lani Chin
In therapy, my goal is to assist you in addressing issues that are difficult to confront on your own, which often manifest as anxiety, depression, or dissatisfaction in relationships and/or your career. I approach our work together collaboratively, by helping you to articulate your thoughts and feelings in a safe, confidential, and nonjudgmental environment. My task is to encourage you to express yourself, clarify your goals, and explore the obstacles that have held you back.
I listen, reflect, and use clinical methods based on my training and expertise.…
playlist_add
Sep 13, 2021
Austin Kirkland | Fall Into Cash During September | TPOT 195
In this episode, Austin Kirkland from Brighter Vision joins the show. We chat all about the Fall Into Cash campaign. It's is a month-long event throughout September when they provide mental health professionals with the tools and steps to help them make more money in the fall months. If you want to get a head start on boosting your practice by becoming a Brighter Vision customer, then Fall Into Cash is one of their most significant sales. Tune in as we chat about improving your website, the importance of search engine optimization, and why you need to start blogging. Meet Austin Kirkland
Austin Kirkland is a Senior Account Executive at Brighter Vision. Austin has been a part of the Brighter Vision team for almost 3 years, but outside of work, he is a photographer! In fact, he was just commissioned by the Denver Parks and Recreation to shoot all their cityscapes for their 2021 print materials. If you’re interested, you can see his work on Instagram at @austinkirklandphotography. What…
playlist_add
Sep 6, 2021
Tosha Rollins | Autism Therapist Education in Private Practice | TPOT 194
Today, Tosha Rollins joins the show. She turned her passion into a private practice niche. One of the most important things about finding your niche is looking at what speaks to you. For Tosha, it's working with clients that have autism spectrum disorder. Research shows that only 2 out of 44 therapists feel comfortable working with autistic clients. So, there is a massive demand for referral resources and families that need our help. Tune in as Tosha speaks about the Autism Therapist Network, working with autistic clients, and the importance of continuing education for autism resources. Meet Tosha Rollins
Tosha Rollins is a Licensed Professional Counselor in South Carolina, and owner of Rollins Counseling, LLC. She is also a wife to Travis, and momma to three sons, ages 8-22, and stepmom to Kaylee, who is now in college. She loves adventures, traveling, nature, and spending time with her family. She started the Autism in Action Podcast because she wanted to help families connect with…
playlist_add
Aug 30, 2021
Russell DuBois | Measurement-Based Care In Private Practice | TPOT 193
Russell DuBois joins the show to talk about Blueprint and the importance of measurement-based care. Blueprint automatically gathers client data, measures client outcomes, and get insights at the point of care to make more informed treatment decisions. The more therapists can stay curious about their work, the more likely they are to avoid burnout. Tune in as we talk about how clients, clinicians, and group practice owners can benefit from using a measurement-based mental health care service like Blueprint. Meet Russell DuBois
Dr. Russell DuBois is a psychologist specializing in psychological testing, pediatric & behavioral health psychology, and technology for innovation in mental healthcare. He has over 30+ published research studies, book chapters, and professional presentations at national and international conferences and acts as a peer-reviewer for multiple scientific research journals.
Dr. DuBois has held clinical and research training positions at top institutions including Ma…
playlist_add
Aug 23, 2021
How To Structure Your Practice | TPOT 192
One of the questions that I get asked a lot is just around how to structure your practice. So, in this episode, I walk through with you exactly how I have my practice structured. I talk about the process from the time we receive a client intake form to when we discharge a client and all the things that happen along the way. I speak about both the business and clinical side of my practice. Lastly, I make sure to point out all the software we use to keep our practice running as smoothly and as efficiently as possible. How We Do Our Intakes
In addition to the other clinicians working with me, we also have a part-time intake coordinator. The vast majority of people that come to us usually is through our website www.kingsportcounseling.com. In addition, we do get a fair number of direct referrals from doctors' offices and insurances. We are an insurance-based practice, and we get many referrals from people who find us in the insurance company directories.
People will contact us predomina…
playlist_add
Aug 16, 2021
Whitney & James Owens | Using The Enneagram In Your Practice | TPOT 191
Whitney and James Owens join the show to talk about the origins and usefulness of the Enneagram. They explain how identifying your Enneagram type will be beneficial in your life and the importance of understanding how this impacts your clinical work. Understanding relationship patterns within the lens of the Enneagram will allow the therapeutic relationship to thrive as the clinician helps the client or clients see their own personality within the relationship. Tune in as we chat about meeting treatment goals and having success in work and relationships through the Enneagram. Meet Whitney & James Owens
_Whitney Owens_ (MA, LPC) and _James P. Owens_ (MDiv, MA) are helping professionals with a passion for empowering others.
Whitney is a Licensed Professional Counselor and Private Practice Consultant. She is the owner of a group private practice, Water’s Edge Counseling, in Savannah, Georgia. In addition to running her practice, she offers individual and group consulting through Pract…
playlist_add
Aug 9, 2021
Paul Petroski | Generate Passive Income With An Online Course | TPOT 190
In this episode, Paul Petroski speaks about creating online courses that create extra income for private practice owners. Plus, we talk about the mindset shift that needs to happen to make more money. Private practice owners need to think about their practice in different ways to diversify income. Depending on how your practice is set up, you can reach a ceiling with the amount of income you bring in. Tune in as we chat about different ways to create income streams in private practice and the mindset shift that needs to take place to build a successful business. Meet Paul Petroski
Paul Petroski has spent the past 20+ years helping organizations design and deploy learning solutions that improve bottom-line performance. His experience spans the business landscape from Fortune 100 companies, such as IBM and CSC (now DXC Technologies), to San Francisco-based startups. Several years ago, Mr. Petroski found himself sitting in his Counselors office as he was navigating a major life change.…
playlist_add
Aug 2, 2021
Chris Swenson | Self-Publishing for Therapists, Coaches, and Consultants | TPOT 189
In this episode, Chris talks about the process he uses to self-publish books. If you don’t think writing a book is worth it, Chris is here to tell you otherwise. You may not make a ton of money from royalties; however, self-publishing has many other benefits. You can diversify your income when you’re known as an authority figure and as an expert in your field. Tune in as Chris dives deep into the self-publishing process, including the importance of an outline, an editor, and how to navigate imposter syndrome. Meet Chris Swenson
Chris Swenson, LMFT is the author of the recently published book, “Private Practice Warrior.” He is the Owner/Founder/solo-operator of Rhino Wellness Center which is Chris’ successful full-time solo practice in rural Colorado. Chris is a true Private Practice Warrior who is currently developing a program called, “Private Practice Warrior – A Powerful Mindset for Ambitious Practice Owners – The “Way” to True Fulfillment in Life and Business.…
playlist_add
Jul 26, 2021
Leah Leynor | The Therapist In The Attic | TPOT 188
During the pandemic, most of us started conducting psychotherapy sessions through 100% Telehealth. "The Therapist In The Attic," Leah Leynor joins the show to talk about her transition from her thriving private psychotherapy practice office to the attic. Plus, Leah speaks about her consulting work and what private practice owners are struggling with today as the pandemic winds down. Later, we talk all about becoming an insurance-based practice and what sorts of things you need to consider before accepting insurance. Tune in as we chat about diversifying your income, negotiating rates with insurance companies, and marketing your private practice. Meet Leah Leynor
Leah Leynor provides a variety of counseling services to families and individual children, teens, and adults in Cary, North Carolina. She holds a Master's degree in Marriage and Family Therapy from Pfeiffer University, a massage therapy diploma from the American and European Massage Clinic, and a Bachelor's degree in political…
playlist_add
Jul 19, 2021
Salley Schmid | How To Self-Publish & Diversify Private Practice Income | TPOT 187
In this episode, Salley Schmid takes us through her journey to creating journals for her clients. Not only is creating products a great way to diversify your private practice income, but it also is a fantastic way to help people who wouldn't typically be in your reach. One of Salley's journals is a tool for clients to calm their emotions and thoughts when they are running amuck. Tune in as Salley talks about the self-publishing process, what to know before writing a book, and the importance of multiple income streams in private practice. Meet Salley Schmid
I am a Kansas native, having been transplanted to Texas from Colorado. I am pretty sure I was supposed to be born in Colorado, but my parents forgot to move there. For several years now, I gladly call Waco, Texas my home and love this community and the people I have come to know and call my friends. I consider it a privilege to begin a business in such an entrepreneurially focused community. My passion is helping people succeed. I…
playlist_add
Jul 12, 2021
Aaron Carpenter | Tips For Private Practice Branding | TPOT 186
Aaron Carpenter has worked with hundreds of therapists, creating logos, practice websites, and mental health professional portals. He is here to give you some ideas around your branding, niche, and how you're putting yourself out there so that people can find you. The key to having a successful marketing campaign in private practice is by being clear about how you can help people. Tune in as Aaron gives tips for your website, marketing, and branding in private practice. Meet Aaron Carpenter
Aaron Carpenter founded Legendary Lion Creative Agency in 2011. Since then, he’s worked with hundreds of therapists creating logos, practice websites, and mental health professional portals. Aaron and his firm work with mental health professionals to improve their digital presence through Mental Health Marketing where new resources and toolkits are made available to therapists for free every month. You can learn more at https://mentalhealth.legendarylion.com/. Questions To Ask About Your Marketi…
playlist_add
Jul 5, 2021
Jamey Schrier | Why You Should Outsource In Private Practice | TPOT 185
Everyone knows that you need to know why you do what you do. However, once you know your why, it's time to figure out who will help on your private practice journey. I have Jamey Schrier on the show. He helps teach practice owners from all over North America how to build the business of their dreams and achieve practice freedom. We chat all about knowing your why, the importance of outsourcing, and why finding help in private practice will be a total game-changer for your business. Meet Jamey Schrier
Today, I live in Rockville, Maryland with my wife Colleen and kids Jack and Gracie. I’ve got an amazing (and growing) team that helps me teach practice owners from all over North America how to build the business of their dreams and achieve practice freedom. I’m an Amazon #1 Bestselling author. I put on highly engaging workshops that generate breakthrough after breakthrough of ideas.
And I still get to spend a lot of time with my family – and I have plenty of time for sports, fu…
playlist_add
Jun 28, 2021
Michaela Bucchianeri | How To Practice In Multiple States | TPOT 184
Michaela is a licensed psychologist and copywriter for health and wellness professionals. She joins the show today to speak about expanding your reach with marketing, specifically in multiple states. First, therapists need to redefine marketing and how it looks for them. Plus, Michaela talks about the importance of an 'About Page' and how you can uplevel the copy you use on your website and social media. Meet Michaela Bucchianeri
Michaela Bucchianeri [mih-KAY-luh BOO-kyuh-NEHR-ee], PhD, LP, is a licensed psychologist and copy coach for health and wellness professionals. She shares practical guidance to help healers and helpers get clear on their unique value, communicate it with heart, attract and serve the people they love working with most… and actually have fun along the way! Expanding Your Reach With Marketing
First, get clear with your reach goal. What territories are you looking to expand into? Depending on who you want to reach will dictate what you write on your website, an…
playlist_add
Jun 21, 2021
4 Ways To Be In Private Practice as a Clinician | TPOT 183
Is the traditional private practice a good fit for you? This episode is all about the different ways you can be in private practice and why it may or may not be suitable. First, Gordon explains what type of clinician would excel at private practice and how it can be a great challenge for most people. Then, Gordon dives into the four different ways to be in private practice as a clinician. Tune in for tips and tricks on how to start, grow, and expand your practice. Is Private Practice Right For You?
Private practice isn't necessarily for everyone. It takes a certain kind of person to be in private practice. The number one reason people want to go into private practice is because of the autonomy that it gives them. Being your own boss and just working for yourself is appealing because it gives you a lot of flexibility in your time. However, it's not for everyone. Many people want to work for someone else because they get benefits, they're an employee, their income is predictable, and th…
playlist_add
Jun 14, 2021
Manoj Kanagaraj | Insurance Paneling Options with Grow Therapy | TPOT 182
Today I am lucky to have Manoj Kanagaraj from Grow Therapy join the show. Grow Therapy is a multi-state behavioral health group on a mission to help independent providers thrive. There are many benefits to working with Grow Therapy, and Manoj explains who will thrive working with them. If you are looking to dive into private practice, Grow Therapy might be right for you. Tune in as we talk about how Grow Therapy will help you collect from insurance companies, the importance of a community on your journey, and how to get started with Grow Therapy. Meet Manoj Kanagaraj
Manoj Kanagaraj is an MD/MBA Candidate at Harvard Medical School and Harvard Business School. He is also co-founder of Grow Therapy, a startup enabling mental health professionals to offer more affordable, accessible, and integrated behavioral care. All About Grow Therapy
Grow Therapy is a technology-enabled mental health group on a mission to help clients find affordable mental health care. They help their clinicians f…
playlist_add
Jun 7, 2021
Andréa Jones | Beating Social Media Overwhelm in Private Practice | TPOT 181
Are you ready to make an impact? Andréa Jones helps coaches, consultants, thought leaders, and passion-led online business owners impact and empower more people through strategic social media marketing strategies. First, we talk about how to fight the overwhelm of social media. Then, we dive into the importance of starting small and staying consistent. Tune in as Andréa gives loads of social media tips, including the ABCs of writing captions. Meet Andréa Jones
Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years of experience in the game, Andréa hosts the acclaimed podcast Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership Savvy Social School.
You can find her online at onlinedrea.com or @onlined…
playlist_add
May 31, 2021
Lisa Noble | Developing A Marketing Plan in Private Practice | TPOT 180
This episode is all about having a marketing plan for your private practice. I am lucky to be joined by Lisa Noble; she is a Brand Strategist and Web Designer. First, we talk about how relationship-building can be one of your most significant assets for marketing and getting more clients into your practice. Then, Lisa dives into social media trends and answers the question: which social media platform should I be on? Later, Lisa gives the scoop on how she starts from scratch when building a successful marketing plan for private practice owners. Meet Lisa Noble
I’m Lisa M. Noble and as a Brand Strategist and Web Designer, I work with female therapists and entrepreneurs who are eager to build and grow their client loads.
I specialize in brand and marketing strategies to help my therapists get the traffic and marketing pieces to running a private practice.
I started this business because as a professional web designer working in corporate I learned that a website with no strategy beh…
playlist_add
May 24, 2021
Judd Carlton | Retirement Planning In Private Practice | TPOT 179
The sooner you start planning for retirement, the better off you're going to be in the long run. Even if it's just a tiny bit that you save towards your retirement, it's going to make a big difference! Judd Carlton is a financial advisor serving families, individuals, and businesses in Morristown, NJ. He explains the importance of thinking about retirement as soon as possible. Then, we dive into the more financial aspects of your practice. For instance, if you've got a group practice, Judd describes why you may want to create either a 401(k) for your employees or some other retirement plan within your practice. Plus, Judd reveals the differences between SEP IRA & SIMPLE IRA Plans. Meet Judd Carlton
Judd Carlton is a financial advisor serving families, individuals, and businesses in Morristown, NJ, and beyond. He specializes in finance for business owners and mental health professionals, helping them align the finances of their practice with their long-term financial planning and inves…
playlist_add
May 17, 2021
Whitney Owens | Consulting, The Enneagram, & Religion In Private Practice | TPOT 178
In this episode, Whitney Owens opens the show by explaining the importance of having grace and acceptance on your private practice journey. If you aren't as productive as you want to be, learn from your mistakes and make better choices moving forward. Whitney also explains why she does a time study to determine where she spends most of her working hours and what she can improve on in the future. Plus, Whitney reveals why learning more about Enneagrams has taken her business to the next level, and we chat about using faith in private practice. Meet Whitney Owens
I enjoy working with both adults and adolescents on an individual basis. I have experience working with those suffering from depression, anxiety, self-harming behaviors, identity formation, relational issues, and other mood disorders. I use a variety of therapeutic models such as Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, and Interpersonal Therapy. I have been seeing clients since 2009 in a variety of sett…
playlist_add
May 10, 2021
Jessica Tappana | Life Balance and SEO Tips for Private Practice | TPOT 177
In this episode, Jessica from Simplified SEO Consulting joins the show. First, Jessica explains how she has learned to accept her imperfections when it comes to time management. Remember, therapists can't be all things to all people all of the time! Plus, Jessica tells us what she has done to make her email inbox so much more manageable. Tune in as Jessica gives loads of tips on SEO and how to get your counseling website to rank higher on Google. Meet Jessica Tappana
Jessica Tappana started her private practice on her maternity leave about 20 months ago. After filling up in only a matter of months, she decided to bring on other therapists as 1099s and transitioned Aspire Counseling into a group practice. Worried about how she would fill the caseloads of these new therapists, Jessica tried several different marketing strategies. Ultimately, she decided to focus on getting her website to the first page of Google and began teaching herself SEO at nights after her kids were in bed. Slowl…
playlist_add
May 3, 2021
Uriah Guilford | Managing Your Time and Being Productive In Private Practice | TPOT 176
In this episode, Uriah of Productive Therapist joins the show. Uriah thinks that life is too short to burn out early. So, Uriah gives us tips on conquering the overwhelm and growing your practice seamlessly with the least amount of stress possible. First, we chat about how you can conquer the email overwhelm by using the inbox zero method and only checking your inbox three times a day. Later, Uriah reveals the three keys to productivity, and we talk about personal knowledge management. Meet Uriah Guilford
I am a licensed therapist & group practice owner. I want to help you be more productive, profitable & happy with your business and your life. Basically, work less and get more done!
If you have achieved any level of success in your private practice then you can relate to the following. You have more tasks to complete than hours in the day. You work super hard because you are passionate and want to grow. Sometimes you neglect your self-care and other important things in your life.…
playlist_add
Apr 26, 2021
Kathryn Esquer | Private Practice Challenges, Open Note Policy, & Consulting in 2021 | TPOT 175
Are you ready to go from burnt-out to connected and confident? Kathryn Esquer created a professional organization for the next generation of therapists called the Teletherapist Network. We chat about how her group has evolved during Covid and current concerns about the mental health crisis. We speak about the problem with mobile mental health apps and what you need to know about the open note policy that started on April 21st. Tune in as we talk about the importance of consultation on your private practice journey. Meet Kathryn Esquer
Kathryn Esquer is a Clinical Psychologist and MBA graduate. She currently works in her rural hometown in central Pennsylvania providing outpatient mental health services integrated into primary care. She loved her career, but COVID helped her realize that something was missing from her private practice. The clinical work was rewarding, but she felt professionally isolated and uninspired. She also knew consultation was a critical part of the ethical prac…
playlist_add
Apr 19, 2021
Dr. David Geier | Why Getting Media Press Matters For Your Private Practice | TPOT 174
Dr. David Geier is a double-board certified orthopedic surgeon and sports medicine specialist, media medical expert, and host of the new podcast, The MEDIA PROS Show. Dr. Geier has the formula to make it into the media. As private practice owners, you want to establish yourself as an expert and be well-known. Plus, it would be best to make sure that the people who need your help can find you. So, the media is a great way to do that! Tune in to learn quick, simple tips to grow your business by serving as an expert on your topic in the media. Meet Dr. David Geier
In his practice and on his online platform, he helps people feel and perform their best, regardless of age, injuries, or medical conditions. Having done well over 2,500 TV, radio, podcast, newspaper, magazine, and online publication interviews, he now coaches experts to help them grow their practices by getting interviewed as an expert in the media. Media For Beginners
Where you want to start depends on what you are trying to…
playlist_add
Apr 12, 2021
Danielle Hayden | Getting Familiar With Your Numbers In Private Practice | TPOT 173
Have you done your taxes yet? My guest, Danielle Hayden, created The Profit Planner to help business owners know how to analyze their business correctly, generate more profits easily, and gain greater confidence in business and by getting really intimate with their financials. Lucky for us, this episode is all about knowing your numbers. Danielle explains exactly which numbers you need to know and where you can get started. Plus, we chat about accounting software, the importance of building a financial reserve, and what you need to know about self-employment taxes. Meet Danielle Hayden
Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits.
After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps busines…
playlist_add
Apr 5, 2021
Marisol Westberg | Niches, Sex Therapy, and Outsourcing | TPOT 172
In this episode, Marisol talks about the significance of having a niche as it relates to getting more clients. Also, having a niche can improve your SEO results. For Marisol, she enjoys having sex therapy as her niche. We talk about her journey to becoming a sex therapist and advice for people who are venturing into this space. Later, we chat about the importance of outsourcing when it comes to saving time and money – plus, it can even make you money in the long run! Meet Marisol Westberg
Hi, I am Dr. Westberg and I am a sex therapist and couple’s counselor in Portland, OR.
I am a board-certified sexologist (ACS), certified sex educator (AASECT), and a licensed couple’s counselor (LMFT).
I am a former Professor in the Marriage, Couple, and Family Therapy Program at Lewis and Clark College in Portland, Oregon. I coordinated the Sex Therapy Track and supervised students in their clinical training. I have offices in both Portland and Seattle but am doing only virtual sessions at…
playlist_add
Mar 29, 2021
Tom Young | Coordinating Care With Physicians in Private Practice | TPOT 171
Nearly 1 in 5 adults experience a severe mental illness in their lifetime. Dr. Tom Young is a physician, and he has developed a screening tool for other professionals in the health industry. The tool helps physicians realize when they need to refer out to mental health providers. I'm looking forward to you hearing from Dr. Tom and learning about the technology that he's put together with his team at nView Health. Plus, we chat about the use of innovative technology and data insights to positively impact all those who serve this vulnerable population. Meet Dr. Tom Young
Dr. Tom Young is the co-founder and chief medical officer of nView Health, an innovative software company that helps you better identify, treat and monitor patients with behavioral health conditions, featuring the world’s most trusted digital assessment – the M.I.N.I.
Primary care physicians make 80% of diagnoses and decisions around behavioral health and get it wrong 92% of the time. nView’s suite of online beha…
playlist_add
Mar 22, 2021
Daniel Fava | Redesigning Your Private Practice Website - Part 2 | TPOT 170
Welcome back to the Website Redesign Series - this is part two. If you haven't already, I invite you to go back and listen to the previous episode. I have my good friend and website guru Daniel Fava with me. He is from Private Practice Elevation, and I am so grateful for his assistance! We are chatting all about the website redesign project that I have started. In part two, we walk through the nuts and bolts of what needs to get done to take your private practice website to the next level. If you want to see the final product, check out Kingsport Counseling here: https://kingsportcounseling.com/. Meet Daniel Fava
Daniel Fava is a father, husband, podcaster, website consultant, and founder of Create My Therapist Website and Private Practice Elevation. He helps therapists create websites and attract more clients online.
After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. D…
playlist_add
Mar 15, 2021
Daniel Fava | Redesigning Your Private Practice Website - Part 1 | TPOT 169
Your website is ground-zero for marketing your private practice and fueling your business with new leads and clients. In this particular interview, we chat all about my private practice website redesign. Daniel Fava has been just gracious enough to partner with me and hold my hand as we go through this. This episode is part one of a two-part series – we examine the questions you need to ask yourself before starting a website redesign. Be sure to listen next week for the second part of this series. We will dive into the nuts and bolts around this particular project. If you want to see the final product, check out Kingsport Counseling here: https://kingsportcounseling.com/. Meet Daniel Fava
Daniel Fava is a father, husband, podcaster, website consultant, and founder of Create My Therapist Website and Private Practice Elevation. He helps therapists create websites and attract more clients online.
After building a website for his wife’s private practice and seeing the impact it had o…
playlist_add
Mar 8, 2021
Lisa Mustard | Creating Podcourses In Private Practice | TPOT 168
I'm glad you're with me for this particular episode with Lisa Mustard. Lisa is a great person to get to know, and I'm excited about what she is doing, which is pretty unique - she is offering podcourses. Lately, I've been working on getting some continuing education credits online. Well, Lisa has built an entire business around that. So, we talk all about how podcourses could be a great way to diversify income in your private practice. Tune in as we also touch on imposter syndrome, marketing, and navigating NBCC credentialing. Meet Lisa Mustard
My name is Lisa Mustard and I am a Licensed Marriage and Family Therapist in South Carolina. I am also a wife to Billy, mama to two daughters, puppy wrangler, lover of health, wellness, and fitness, and personal development junkie. I started this show because I was bored with the traditional modes of continuing education and professional development. I yearned for convenient education that was fun, interesting, inspiring, helpful, and easily ac…
playlist_add
Mar 1, 2021
Kasey Compton | Fix This First In Your Private Practice | TPOT 167
Business ownership can be challenging, but it's not that different than treating patients. Your business is like a patient, and Fix This Next for Healthcare Providers by Kasey Compton will teach you to treat it that way. We talk all about the inspiration behind this book and why Kasey thinks healthcare providers are the best suited for entrepreneurship. Plus, we dive into everything you need to fix in your private practice and how to finally get closer to professional goals while building a strong foundation. Meet Kasey Compton
Kasey built a million-dollar practice with over seventy-five staff members in less than two years from the ground up. She is the President/CEO of Mindsight Behavioral Group with multiple offices located in Kentucky. Kasey says, “it definitely wasn’t easy but I learned a lot scaling a practice”. She is now in year three and her business with basically running itself; largely due to the systems and processes we put into place.
Now, Kasey is a behavioral g…
playlist_add
Feb 22, 2021
Margarita Khosh | Insurance, License Portability, and Practicing in Different States | TPOT 166
Margarita Khosh joins for a lively and fun conversation. We talked about expanding your niche beyond state lines; it's time that you become available to more clients than you could have ever imagined! Plus, Margarita gives us the scoop on navigating regulatory compliance, licensing regulations, and the importance of niche branding to reach underserved and underrepresented communities. Lastly, we chat about how Covid and 2020 had a massive impact on getting telehealth to become universally accepted and finally lowering the stigma around mental health. Meet Margarita Khosh
Margarita Khosh, MBA, LSSGB, GHAC, is a healthcare industry implementation consultant who works with health care professionals to strengthen the patient-provider relationship. Leveraging her 20-year healthcare operational experience, international training, Healthcare MBA, fluency in insurance terminology, licensing, and regulatory compliance, she launched _MK Medical Solutions, LLC_ to shift the mindset of providers…
playlist_add
Feb 15, 2021
Jenn Fredette | The Private Practice Guide To Copywriting | TPOT 165
Do you need help with your private practice website? Jenn Fredette joins to talk about the power of strong copywriting on your website. First, it's essential to have a niche when thinking about copywriting. That way, it will be seamless to market to your ideal client. Jenn gives loads of copywriting tips for your private practice website. Plus, we talk about the importance of community and mentorship, especially when it comes to your copywriting. Meet Jenn Fredette
Jenn journeys with others to develop a deep understanding of themselves and the world around them. She is passionate about connecting the curious and brave with therapeutic guides who can lead the way into the wild adventure of self-knowledge.
As a former minister, practicing psychotherapist, adjunct graduate professor, and host of “A Thinker’s Guide to…” Podcast, Jenn brings a wealth of knowledge and experience in translating the profound into everyday language. Learn more at therapyforthinkers.com or follow her o…
playlist_add
Feb 8, 2021
Kelly Higdon & Miranda Palmer | We're Talking About Money! | TPOT 164
I am grateful to be joined by two private practice rock stars, Kelly Higdon and Miranda Palmer, in The Practice of Therapy's latest episode. Our conversation revolves around the money mindset that we should have as therapists and as private practice owners. The one silver lining that has come out of Covid is that people are finally starting to understand mental health services' true value. So, join me, Kelly, and Miranda as we talk about what you should be charging, why you should consider outsourcing, and the reason therapists should never compare fees. Meet Kelly Higdon, LMFT
Kelly Higdon, LMFT is the co-founder of ZynnyMe and co-creator of The Business School Bootcamp for Therapists, a flagship course that helps therapists in all parts of their private practice journey solidify their business foundation and growth. When she isn’t coaching or hosting retreats for her clients, you can find her playing roller derby or spending time with her family. To learn more about Kelly check ou…
playlist_add
Feb 2, 2021
Colleen Hilton | A Marketing Mindset To Thrive In Private Practice | TPOT 163
In this episode, Colleen Hilton joins the show to talk about our marketing mindset in private practice. Many therapists think that marketing is icky. However, marketing is actually essential to get clients the help that they need. The more effective your marketing efforts are, the better you can help the right people. Tune in as we talk about finding your ideal client and how Thrivelution can be a win-win for both therapists and clients. Meet Colleen Hilton
Colleen Hilton is the founder & CEO of Acuity Counseling, Acuity Consulting and Thrivelution LLC. She is also a licensed Marriage & Family Therapist & an AAMFT approved Supervisor, with over 14 years of experience in the industry.
Since 2016, Acuity Counseling has been providing boutique therapy services, with a retail-style model, making high-quality mental health available to the general public. With 3 brick and mortar locations and a strong online presence throughout the state via telehealth, Acuity is seeking to make a differe…
playlist_add
Jan 25, 2021
Susan Orenstein | Expanding Your Niche Outside The Therapy Room | TPOT 162
In this episode, I am joined by Susan Orenstein, who works with individuals and couples to pursue a more peaceful, purposeful, and passionate life. Susan speaks about the process behind starting a podcast and what she has learned so far. We chat about creating content outside of the therapy room to help people on their healing journey. Tune in as we discuss other ways to expand your niche and turn your passions into creative and useful content. Meet Susan Orenstein
Hi, I’m Susan Orenstein, Ph.D. For over twenty-five years, I’ve worked with individuals and couples that come to my counseling office in pursuit of a more peaceful, purposeful, and passionate life. Relationships are integral to that rich, fulfilling existence we all desire. Healthy relationships bolster our well-being while unhealthy relationships hinder our ability to thrive.
That’s why I’m passionate about helping couples to either optimize their relationship or learn to let each other go so they can develop a no…
playlist_add
Jan 18, 2021
Amber Benziger | Membership Programs For Clients In Private Practice | TPOT 161
In this episode, Amber Benziger joins the show to speak about creating a membership program for our clients. Amber created The Anxiety Lab, a monthly membership program full of courses, workbooks, speakers, and educational content to help people manage their anxiety. First, we dive into talking about racism in a therapy setting, Amber speaks about her switch to telehealth, and then Amber reveals the inspiration behind The Anxiety Lab. Plus, Amber explains why we need to stop doubting ourselves; we can execute our great ideas and help even more people outside of the therapy room. Meet Amber Benziger
Hey, I’m Amber, a Licensed Professional Counselor and Certified Clinical Trauma Professional in the state of New Jersey. I am a therapist, an advocate, a feeler, and a flawed human. My goals are to create an environment for women to come, explore and process their feelings; and heal from their troubles while growing in self-compassion and self-worth.
I'm no stranger to anxiety and perfec…
playlist_add
Jan 11, 2021
Angela James | From Classroom To Couch In Private Practice | TPOT 160
In this episode, Angela James joins the show. Amidst the pandemic, Angela opened Classroom to Couch, which is her private practice coaching business. We talk all about the importance of community over competition. In private practice, other therapists aren’t your competition; they are your community and a great referral source. Later, Angela gives her three-step process to opening a private practice. Plus, we talk about making the switch to telehealth and why it has never been easier to open a private practice. Meet Angela James
My name is Angela James and I'm a Licensed Marriage & Family Therapist in California. I've been practicing as a therapist for over 13 years and am grateful to be doing what I love.
I'm nationally certified in TF-CBT which focuses on the treatment of Trauma in youth. I am a strong believer in the brain's ability to heal from past traumas and for PTSD to be seen as curable, given the right therapeutic intervention. I also specialize in helping adult women ove…
playlist_add
Jan 4, 2021
How To Set Your Goals For The New Year | TPOT 159
"If you don't know where you're going, then how are you going to get there?" It's essential to have goals that are tangible and written down. In this episode, I walk you through part of the process that I use to develop plans for myself and how I'm able to stay on track and organized. As you move through 2021, one of the things that I would encourage you to do is to spend some time writing things down and doing quarterly reviews. Tune in as I talk about planners, SMART goals, and The Big 3. Find A Planner
When we think about goal setting and all that we do to run a practice and manage our own lives, I think it's essential to have some goals. Make sure that your goals are tangible and written down. You have a forty percent greater chance of completing a goal just merely by writing it down. One of the tools that I use pretty consistently now and for the last several years is the Michael Hyatt Full Focus Planner. My friend Michelle makes another planner that I recommend. You can hear Mic…
playlist_add
Dec 14, 2020
BEST OF: Social Justice In And Out of The Therapy Room | TPOT 158
How are you and your clients handling the climate of 2020 in and out of the therapy room? In this episode, we revisit some episodes where private practice owners give their thoughts on social justice in and out of the therapy room. We talk all about mental health in the Black community, healing through trauma, finding hope in 2020, and the Black Lives Matter movement. This episode features clips from Bewindi Bobb, LaToya Smith, Linda Sanderville, and Danielle Branche. Meet Bewindi Bobb
Bewindi was born and raised in the beautiful, gorgeous Island of St. Lucia in the Caribbean. Her journey towards accepting the calling to be a counselor is interesting, but let’s just say, she eventually stopped running (insert laughter) and realized that being a counselor is not just a profession but a God-given and ordained calling and ministry.
Bewindi is super passionate about seeing people become free to live happily and free from emotional baggage, free from whatever is blocking, delaying, or h…
playlist_add
Dec 7, 2020
BEST OF: Self-Care | TPOT 157
This week on The Practice of Therapy, we revisit some of our favorite conversations about self-care. As COVID continues and therapists are needed more than ever, it's a great time to rethink your self-care routine. Enjoy the episode as we hear from Kati Morton, LaTonya Shelton, LaRonda Starling, and Veronica Cisneros. Tune in as we explore planning self-care time, spiritual self-care, and practicing self-care unapologetically. Meet Kati Morton, LMFT
Kati Morton, LMFT holds a Master’s in Clinical Psychology from Pepperdine University and is a licensed marriage and family therapist. In addition, she is a certified dialectical and behavior therapist and grief counselor and a member of The California Association of Marriage and Family Therapists. She runs a private practice in Santa Monica, CA.
Over the past seven years, Kati has leveraged social media to share mental health information worldwide through video. Her specialties include working with individuals experiencing eating disord…
playlist_add
Nov 30, 2020
Restructuring Your Private Practice For Success | TPOT 156
The shift to telehealth has just created a massive change for a lot of us in private practice. So this episode is all about diving into restructuring your practice. First, ask yourself why you started a private practice, and think about why you want to restructure your practice. Once you know why you can begin to focus on restructuring your workflow. Sometimes, certain aspects of your workflow can be made more straightforward; simple is always better. Stay tuned as I talk about restructuring your finances, increasing your rates, and giving your website a facelift. Start With Why
When we think about our why - go back and think about why you wanted to go into private practice, to begin with. What motivates you to have a practice? For a lot of people, they want the autonomy that it brings. Also, it creates a more significant earning potential for us. So, why do you want to restructure your practice? Perhaps your systems and processes have become overly complicated. Maybe your stress leve…
playlist_add
Nov 23, 2020
Embracing Changes In Your Private Practice | TPOT 155
This episode is all about embracing the changes that 2020 has thrown at us. As we adjust to the new normal, it's time to think about what opportunities we can find. For instance, if you haven't already, maybe it's time to ditch your physical office and go full-time into telehealth. Also, it's time to start thinking about diversifying your income through Gumroad or Teachable. Tune in as I speak about all sorts of ways you can embrace the curveball that is 2020. Start With Your Why
What are your priorities? Why do you want to be in practice? Why do you want to do the things that you do? This year we learned a lot about making a transition to a whole new business model, and that's the switch to telehealth. Frankly, telehealth will become the new normal over the next year. So, it's time that you think about how you have your practice structured and set up. One of the things about being online is that your office space becomes less important. You don't need the furniture anymore! Think Ab…
playlist_add
Nov 16, 2020
Faith Dulin | Setting Boundaries And Working With Difficult Clients | TPOT 154
In this episode, Faith Dulin and I talk about her experiences as a new therapist and working on boundaries with people. As therapists, we like to be accommodating. However, people-pleasing will take a toll over an extended period of time. One way that Faith works on her boundaries is by seeing her own therapist. Plus, we talk about working with clients who are challenging to engage with, and we give tips on building rapport with clients upfront. Meet Faith Dulin
I moved to Charlotte from the West Coast 20+ years ago. I have a military background and worked uptown in corporate America before completing my degrees in Psychology, Sociology, and Marriage and Family Therapy. In my free time, I gush over dogs on Instagram, enjoy sports, and like taking pictures.
My counseling style is a balance between challenging and cheer-leading. I have a contemporary approach that’s less theory-oriented and more real talk. I’m not reclined in my chair with a monocle, analyzing your every move. I’…
playlist_add
Nov 9, 2020
Kathryn Esquer | Connecting With Other Therapists During The Pandemic | TPOT 153
As a telehealth therapist, do you ever feel alone? My guest, Kathryn Esquer, knows exactly what this feels like. She misses the daily interactions with fellow mental health professionals. That’s why Kathryn created the Teletherapist Network, an organization for the next generation of therapists in private practice. Tune in as Kathryn speaks about how she created a community, politics in the therapy room, and the benefits of finding your network. Meet Kathryn Esquer
Kathryn Esquer is a Clinical Psychologist and MBA graduate. She currently works in her rural hometown in central Pennsylvania providing outpatient mental health services integrated into primary care. She loved her career, but COVID helped her realize that something was missing from her private practice. The clinical work was rewarding, but she felt professionally isolated and uninspired. She also knew consultation was a critical part of the ethical practice but didn't know where to find it. So, Kathryn created the Telet…
playlist_add
Nov 2, 2020
How Great Clinicians Fail; Reverse Interview with Julie Herres | TPOT 152
In this episode, Julie Herres interviews Gordon about how great clinicians can fail. First, clinicians can fail when they don’t know their numbers. It’s critical to understand the profit and loss of your business. Another significant mistake clinicians make is not charging enough for their sessions. A therapist must understand how their money mindset is holding them back from making enough money to run a private practice. Plus, we talk about the importance of having six months of income saved for emergencies, how to avoid debt, and why you need to stop bootstrapping. Meet Julie Herres
Julie Herres is the owner of GreenOak Accounting. The firm provides bookkeeping, accounting, CFO, and tax services to mental health private practice owners throughout the United States. When Julie founded GreenOak Accounting she started working with a few therapists. Over time, more and more therapist referrals came in and she started noticing trends across the practices that were thriving. Based on…
playlist_add
Oct 26, 2020
Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151
In this episode, Danielle Branche joins the show. She talks about navigating perfectionistic beliefs when it came time to create her private practice. After loads of therapy, Danielle finally came to terms with the idea that a perfect private practice simply isn’t possible. Also, Danielle speaks about the transition from private practice to group practice. Plus, we talk about overcoming shame, the black lives matter movement, and the importance of boundaries. Meet Danielle Branche
If you ask any therapist why they were drawn to this profession, most of them would answer with, "I wanted to help people". While this is true, it is much deeper. Danielle wanted to help people navigate through life in more fulfilling ways. She aspired to teach people how to be in a relationship with their mothers and fathers. Danielle wanted to give couples the tools they need to be the husbands and wives they want to be, not the ones their parents were. Her commitment is to do just that. *Danielle is no…
playlist_add
Oct 19, 2020
Linda Sanderville | Liberating Your Identity In Private Practice | TPOT 150
In this episode, Linda Sanderville explains how she wants to shift generational poverty – it’s all about a money mindset shift. We talk about navigating our mindset blocks when it comes to having a thriving private practice. Also, Linda reveals what it takes to create a practice that fits your lifestyle, including why you should never feel guilty for raising your fees. Lastly, Linda speaks about how she found her liberated identity and gives her thoughts on the #BlackLivesMatter movement. Meet Linda Sanderville
Ready to receive greater abundance in your private practice? Without guilt, fear, or self-sabotage? Linda Sanderville helps therapists move beyond the initial stage of practice building, to increase profits through subconscious work, trauma release, and authentic business design.
Working with Linda means growing your income in the next stage of your private practice, with all of the clarity and impact, and none of the scramble to hustle harder. She has an uncanny intuition…
playlist_add
Oct 12, 2020
Elizabeth Broyhill Morris | Creating Hope And Resilience | TPOT 149
In this episode, Elizabeth Broyhill Morris, the Founder of Living Hope, joins the show. We talk about the difference between hope and expectation. When we expect something to happen, we are relying on external factors. When we hope, we understand that our life is in our own control. Then, Elizabeth reveals the eight practices you can utilize to sustain hope - Surrender, Stillness, Grief, Honesty, Curiosity, Forgiveness, Resilience, and Joy. Stay tuned as Elizabeth dives into how to put these actions into place to start your journey to joy. Meet Elizabeth Broyhill Morris
Elizabeth Broyhill Morris is the Founder of Living Hope. Through her own experience of finding Hope after struggle and trauma, she found herself privileged to offer love and encouragement to others who were in despair. In sharing her words and wisdom and receiving them from others, she came to believe that Hope is not an emotion – it is an action that must be practiced consistently and intentionally.
This project ha…
playlist_add
Oct 5, 2020
Veronica Cisneros | Unapologetic Self-Care In Private Practice | TPOT 148
Veronica Cisneros joins the show to talk about how therapists can start empowering their personal and professional lives. Most likely, you lack vulnerability. Veronica says it’s time you started taking care of yourself and engage in the hobbies that spark your joy and fire your passions. Think about the life that you want to live in. How are you currently pursuing it? Well, it’s time to start permitting yourself to do the things that you want to do. Plus, don’t be afraid to ask for help when you need it. Stay tuned as Veronica reveals her habits for success. Meet Veronica Cisneros
Veronica is a licensed marriage and family therapist, motivational speaker, mother of three, and wife of her beloved husband of 20 years. Through personal experience, she has defeated life’s challenges by leaning into fear unapologetically. She’s taught hundreds of women how to take ownership of their lives, lean into fear, and let go of judgment. However, this is not a big enough impact and she le…
playlist_add
Sep 28, 2020
Alison Pidgeon | Being A Group Practice Boss | TPOT 147
In this episode, Alison explains what it is like to run a group practice, like a boss! Alison is into tracking data; she likes to make her decisions based on numbers. You’ll hear loads of tips about having a group practice. For instance, don’t wait to delegate for when you’re stressed out and on the verge of burn out – it’s probably time to delegate today! Stay tuned as Alison explains how she finds the best clinicians for her practice, the ways that she compensates her staff, and why she utilizes an employee model rather than an independent contractor model. Meet Alison Pidgeon
Alison Pidgeon, MA, LPC is the Founder and CEO of Move Forward Counseling LLC. What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.
Alison has been working in the mental health field since 2003. She graduated from Immaculata University with a master's degree in counseling psychology in 2007. She earned her license as a profes…
playlist_add
Sep 21, 2020
David Hall | What We've Learned About Group Practice And Avoiding Pitfalls | TPOT 146
In this episode, David Hall joins to speak about making the transition from private practice to group practice. First, think about if you’ll add employees or independent contractors to your practice. Then, decide how you will pay them; there are many different structures to set this up. However, you need to know the financial side of your practice before you start paying others. Stay tuned as we talk about keeping it simple and the reasons why you may want to think twice before starting a group practice. Lastly, catch our free live webinar on September 25th: Solo To Group Practice. Meet David Hall
Dr. Stephen “David” Hall heads up content and creative direction as the “Chief Maven” of PsychMaven. He began his work as a psychotherapist in 2005, and he currently holds clinical licenses in Family Therapy and Mental Health Counseling. He has built up multiple counseling practices in his years as a clinician, first in Georgia and then in his home state of Tennessee. In 2015, he…
playlist_add
Sep 14, 2020
LaToya Smith | Telling Your Story & Diversity In Private Practice | TPOT 145
In this episode, LaToya Smith of LCS Counseling and Consulting Agency joins the show. LaToya speaks about the importance of telling your story as it relates to creating connections and networking in your community. Plus, storytelling is a great way to build your brand and expand your social media presence. Stay tuned as we talk about the Black Lives Matter movement and diversity in private practice. Meet LaToya Smith
LaToya is the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. She encourages her clients to be active in their treatment and work towards their desired outcome.
She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.
Visit LaToya’s website and connect with her on Facebook, Instagram, Strong Witness Instagram, and Twitter. Why Story is Important
The more y…
playlist_add
Sep 7, 2020
Rebecca Toner | Supervision And Seeking Support In Your Private Practice | TPOT 144
In this episode, Rebecca Toner joins to speak about supervision and seeking support for your private practice. She explains exactly how a supervisor can help you with your clinical journey. Plus, Rebecca reveals the most significant obstacles that clinicians face at the beginning of their career and some ways to overcome those common challenges. Stay tuned as we talk about how you can find a niche and the ways to navigate imposture syndrome.
Meet Rebecca Toner
Rebecca Toner, MA, LPC is a group private practice owner, clinical supervisor, EMDR consultant-in-training, and host of the Supportive SuperVision Podcast. She specializes in trauma work and combines both her clinical practice of EMDR and her clinical supervision/consultation practice with an Internal Family Systems model. She's a multi-passionate entrepreneur whose mission is to help heal as many lives as possible through direct clinical practice, supervision, and EMDR consulting.
Connecting With Clinicians
It’s terrific f…
playlist_add
Aug 31, 2020
Ashley Comegys | Moms Building Online Therapy Practices | TPOT 143
In this episode, Ashley Comegys gives us the basics of building an online practice. We talk through some of the challenges of being a full-time virtual therapist and how clients react to telehealth during COVID-19. Stay tuned as Ashley explains the process behind getting licensed in several states and the importance of flexibility during these uncertain times. Meet Ashley Comegys
Ashley Comegys is a licensed clinical social worker with an online therapy practice that helps women with anxiety navigate life transitions, grief, trauma, and loss. She has been working with clients online since 2014 and loves the ability to work with clients who may not be able to make it into a traditional office for therapy. Through cross country moves, and a growing family, Ashley has built a successful online practice, working with clients in Louisiana, Hawaii, and Colorado. Ashley is passionate about helping other mom clinicians build their own online therapy practices so they can have the time freedom…
playlist_add
Aug 24, 2020
Dana McNeil & Nancy Ryan | Getting Confident For Successful Couple's Practices | TPOT 142
In this episode, Dana McNeil and Nancy Ryan speak about how to be a successful couple's therapist. A couple's therapist needs to be compassionate and connect with the pair. Plus, a couple's therapist has to control the room and not be afraid to make mistakes. If you're looking for a private practice niche, couple's therapy can be an excellent tool for your practice. However, if you find out that couple's therapy is not your specialty, please refer to another therapist. Tune in for more tips about couple's work! Meet Dana McNeil, LMFT
Dana McNeil is a Licensed Marriage and Family Therapist and is the founder of a group practice called The Relationship Place located in San Diego, California. Dana’s practice specializes in couples’ therapy and utilizes an evidence-based type of couples’ therapy which is known as the Gottman Method. Dana is a certified Gottman Method therapist and Bringing Home Baby instructor. Dana’s practice works with all types of relationship issues from pre-m…
playlist_add
Aug 17, 2020
Back To Basics In Private Practice | TPOT 141
When I first started my practice, there was very little information explaining how to start a private practice. However, there are a lot of basics that are important for people to know. This episode is all about getting back to the basics and thinking about what is needed in order to have a successful practice. I share what I have learned through my own successes and failures (by the way, there have been a lot). Plus, I share what I've learned from other clinicians and conversations that we've had. Enjoy! Start With Your Why
Always start with your why. Think about things in-depth and have clarity for yourself as to why you want to start a private practice versus just working for someone else. Private practice isn't for everyone. You have to have a bit of a mindset shift from being an employee to becoming a self-employed person. This is something you have to get your head around. Look at your reasons why you want to be in private practice. For most people, they wish to have the autonom…
playlist_add
Aug 10, 2020
Pivoting and Transitioning in Private Practice | TPOT 140
In this solo episode, Gordon gives tips and tricks on pivoting in private practice. Whenever you're thinking about making a change, the first thing to consider is "why?" What is driving your decisions and is private practice the right fit for you? One way to think about your "why" is by doing a brain dump. Get all your thoughts out on paper - Gordon does this every single week. Stay tuned as he speaks about knowing your numbers in private practice and the importance of outsourcing. Think About Your Why
COVID has caused most of us to think about what we are doing and how we can change things. Think about your "why." Why are you thinking about going into private practice? Many people want to make more money in private practice. However, why do you want the money? Think about your lifestyle. What is the life that you want to create for yourself within your practice? What is going to feed you emotionally, spiritually, and physically?
A person can go into private practice and realize that…
playlist_add
Aug 3, 2020
Rachel Barbanel-Fried | Pivoting And Changing Priorities In Private Practice | TPOT 139
What opportunities have you found during COVID-19? Rachel Barbanel-Fried joins the show and reveals the opportunities she is taking advantage of during this time. If you haven’t thought about it yet, consider how your priorities are changing for the next year. Plus, Rachel explains why therapists need to be comfortable talking about money. Stay tuned as we speak about the importance of finding your niche and considering lifestyle when styling your perfect practice. Meet Dr. Rachel Barbanel-Fried
Dr. Rachel Barbanel-Fried, aka Dr. RBF, is a clinical psychologist, writer, and optimal performance consultant based in Newton Centre, Massachusetts. She consults with executives and organizations looking to elevate performance and reach new levels of success in the workplace and beyond. She also sees individuals, couples, and families in a therapeutic setting who are looking to move forward towards growth, change, and healing. Dr. RBF utilizes an evidence-based, collaborative approach. She…
playlist_add
Jul 27, 2020
Bewindi Bobb | From Agency Work To Full Time Private Practice | TPOT 138
In this episode, Bewindi Bobb, LCSW joins the show to speak about her recent move to full-time private practice. Bewindi explains the mindset shift that is necessary actually to make a move to private practice. First, the thing you need to know before making a move is your purpose. Are you driven to private practice, or are you just jumping on the bandwagon? Plus, Bewindi gives her thoughts on Black Lives Matter and the importance of mental health in the Black community. Meet Bewindi Bobb
Bewindi was born and raised in the beautiful, gorgeous Island of St. Lucia in the Caribbean. Her journey towards accepting the calling to be a counselor is interesting, but let’s just say, she eventually stopped running (insert laughter) and realized that being a counselor is not just a profession but a God-given and ordained calling and ministry.
Bewindi is super passionate about seeing people become free to live happily and free from emotional baggage, free from whatever is blocking, delaying, o…
playlist_add
Jul 13, 2020
BEST OF Telehealth Episodes | TPOT137
In this Best Of Telehealth episode, we feature four previous guests who know about running a successful virtual private practice. You will hear from Clay Cockrell, Jonathan Van Viegen, Jeremy Zug, and Danielle Blessing Taylor. The four speak about various topics like the importance of having a website and how to work with clients internationally. Plus, they give tips and tricks on making your virtual private practice run smoothly. As COVID is still among us, now is the time to think about how we will continue to serve clients virtually. Meet Clay Cockrell
Clay Cockrell, LCSW is a therapist based in New York City and is the founder of several counseling oriented endeavors. Most recently he is the founder of Onlinecounselling.com – a listing directory with the mission of helping clients all over the world to find the therapist or life coach that will best meet their needs. The site also works through their educational resources and podcasts to help counselors work online in an ethical…
playlist_add
Jul 6, 2020
Jennifer Sneeden | Your Marketing Mindset In Uncertain Times | TPOT 136
In this episode, Jennifer Sneeden shares her journey in private practice. Unfortunately, it took Jennifer months after opening her private practice to realize the importance of marketing. After becoming a marketing guru, Jennifer recognized that she could help other private practice owners with marketing their private practice. You’ll hear Jennifer give marketing tips. First, stop saying you need to “get clients.” Instead, think about how you can “attract clients.” Plus, Jennifer and Gordon dive deep into changing your marketing mindsets. Meet Jennifer Sneeden
Business coach and author, Jennifer has written three books and helped thousands of therapists and coaches all over the world create thriving 6-figure businesses that they love.
Jennifer understands that success in business starts from within, but that mindset must be combined with effective marketing techniques in order to get results. To learn more about Jennifer, visit JenniferSneeden.com.
Masters and Disasters…
playlist_add
Jun 29, 2020
Danielle Blessing Taylor | Telehealth Creativity In Private Practice | TPOT 135
In this episode, Danielle Blessing Taylor reveals her creative avenue for telehealth. Before COVID-19, Danielle was already utilizing telehealth services for her clients. So, COVID-19 wasn’t as much of a shock to her therapy business – essentially nothing changed! Danielle describes how subleasing an office can save you loads of money, and she also gives her telehealth tips and tricks. Tune in later as Danielle and I speak about working with couples and high-risk patients virtually. Meet Danielle Blessing Taylor
Danielle Blessing Taylor is a Licensed Marital and Family Therapist in DC, MD, VA, and PA who has been providing therapy since 2010 and has built her ever-growing private practice which was created in 2015. In addition to specializing in Telehealth, she also specializes in helping individuals, families, and couples to cultivate healthy relationships. She helps people to make sense of their past and create healthy changes for a happier life within themselves and in relation…
playlist_add
Jun 22, 2020
Systems, Processes, G-Suite & HIPAA In Private Practice | TPOT 134
In this episode, Gordon dives deep into the systems and processes it takes to run a private practice. No matter what size your practice is, you will want things to run as smoothly as possible. A few ways to ensure your practice is running smoothly is by automating specific administrative tasks. Plus, you’ll need to consider where and how you are storing all your documents and information. Later, Gordon dives deep into the benefits of using G-Suite and how to ensure your practice stays HIPAA compliant. Systems and Processes
Systems and processes are what happens when you receive a client’s call until the time you discharge them. Particularly on the back-end in terms of the clinical documentation and the administrative functions. For example, when you get a new client, you’ll probably give them some paperwork or forms. We need to do that, just legally and ethically have them sign forms, understand their HIPAA privacy policy, understand their fees, and the risk involved in doing th…
playlist_add
Jun 15, 2020
Ed Darrah | Using G-Suite As A Platform In Private Practice | TPOT 133
In this episode, Ed Darrah joins the show and describes how to streamline your private practice using G-Suite. Ed reveals which G-Suite tools are HIPAA and BAA compliant. After loads of trial and error, Ed is here to describe what he now knows about using G-Suite to streamline and make your practice as efficient as possible! Meet Edward Darrah
Edward Darrah is a Licensed Professional Counselor in the state of Pennsylvania. Additionally, Edward holds board certifications in Counseling, School Counseling, and TeleMental Health. Edward founded Edward Darrah Counseling & Athlete Wellness Consulting in 2015, providing mental health and sport performance services within the greater Philadelphia area. Edward is currently a full-time staff member at Temple University, where he serves as a mental health and performance counselor. Streamlining Your Practice
Ed started to look at potential ways to streamline his practice. G-Suite is a HIPAA compliant platform, and it was very familiar to Ed bec…
playlist_add
Jun 8, 2020
SPECIAL EPISODE: Racism, Fear And Caring In Private Practice | TPOT 132
In this episode, Gordon dives deep and speaks out about racism, white privilege, and fear and how we can do a better job about speaking truth, reaching out, and genuinely helping one another through this time. Gordon explains how we can speak loudest at the ballot box. Plus, he talks about how we can use free speech responsibly and the importance of emotional intelligence. It’s time that Gordon no longer keeps silent about racism, bigotry, and white privilege. Let’s end racism together. We Need To Speak Truth
We need to speak truth to what is going on around us – this has been happening for centuries. Our country needs to do what we need to do to change things. Gordon is still learning about how his prejudices have affected himself and others.
As white people, we do not know what it’s like to go into a place and be automatically self-conscious. Gordon hasn’t done enough to reach out to people in this situation and help them feel comfortable. We need to let people know that…
playlist_add
Jun 1, 2020
LaRonda Starling | Self-Care During Times Of Crisis | TPOT 131
Dr. LaRonda Starling joins the show and speaks about self-care. Private practice owners need to practice self-care because it’s too easy for business owners to work 24/7. We need to allow ourselves to be real people and take care of ourselves in the ways that we take care of others. LaRonda says we need to learn how to say no, practice prayer throughout the day, and be still. Tune in for more of LaRonda’s self-care advice!
Meet LaRonda Starling
Dr. LaRonda Starling is a Licensed Clinical Psychologist and a Licensed Professional Counselor in Texas, a National Certified Counselor, an adjunct professor at a Christian university, and the author of Be Still: Spiritual Self-Care for Mental Health Professionals. She has earned a Bachelor of Arts degree in Psychology, a Master of Science degree in Counseling, and a Doctor of Philosophy degree in Psychology with a specialization in Clinical Psychology. As a clinician, Dr. Starling provides therapeutic services (psychological assessment an…
playlist_add
May 25, 2020
James & Lorinda Marland | Knowing When To Outsource In Private Practice | TPOT 130
In this episode, James and Lorinda Marland join in speaking about outsourcing work in private practice. A virtual assistant can be used to do loads of things in your private practice. For one, a VA will help you stay connected with clients. When a potential client speaks to someone on the phone the first time they call – that’s going to be a massive win for your practice. James and Lorinda talk about other things a VA can do for your practice, such as marketing, social media, and perfecting your website. Plus, they explain how a VA can help you build relationships and sell more content. Meet James & Lorinda Marland
James Marland is Chief Operations Officer at Move Forward Virtual Assistants with over 18 years of experience in social service and non-profit organizations. James loves the power of learning and holds a Master’s degree in Ministry and Business Administration.
Lorinda has been doing secretarial and scheduling work for over 15 years. Her experience ranges from working…
playlist_add
May 18, 2020
Jeremy Zug | Telehealth And Insurance Best Practices | TPOT 129
In this episode, Jeremy Zug from Practice Solutions joins the show to explain what’s going on with telehealth during these uncertain times. Jeremy advises on submitting telehealth claims and explains how telehealth is rapidly becoming our new normal. Then, Jeremy gives tips on collecting from patients. As a business, we need to make money. Your patients may be in financial distress, so Jeremy describes what to do in this situation. Stay tuned as Jeremy gives the pros and cons of accepting insurance as a private practice owner. Meet Jeremy Zug
Jeremy grew up in the Pacific Northwest where he discovered his passion for people. He decided to go to college in Chicago to further develop his skills working with people and pursue a degree in counseling. While in Chicago he worked for a group practice as a practice biller and marketing manager. This initiated his desire to pursue learning about the business of private practice, particularly medical billing. He now lives in Michigan with his…
playlist_add
May 11, 2020
Chris Swenson | The Inner Game Of Private Practice | TPOT 128
Chris Swenson joins Gordon on the podcast to explain why we shouldn’t forget about our inner game in private practice. Our inner game is always happening, and it’s continuously turning – it shouldn’t be ignored. Chris describes how he found his passions, purpose, and principles by diving deep into mindset and the importance of mental clarity. Then, Chris tells us all about what it means to be a Private Practice Warrior and why a bigger practice isn’t necessarily better. Meet Chris Swenson
Chris Swenson, LMFT is the author of the recently published book, “Private Practice Warrior.” He is the Owner/Founder/solo-operator of Rhino Wellness Center which is Chris’ successful full-time solo practice in rural Colorado. Chris is a true Private Practice Warrior who is currently developing a program called, “Private Practice Warrior – A Powerful Mindset for Ambitious Practice Owners – The “Way” to True Fulfillment in Life and Business. To receive a free pdf copy of “P…
playlist_add
May 4, 2020
Rob Reinhardt | Your Private Practice Contingency Plan | TPOT 127
In this episode, Rob Reinhardt from Tame Your Practice joins Gordon to talk about the importance of having a contingency plan in private practice. First, Rob explains the difference between a contingency plan and a professional will. Plus, he reveals the first things you will need to do when thinking about your contingency plan, including considering who will be on your emergency response team. Rob highly recommends having another mental health professional on your team, rather than a family member. Later, Rob speaks about all the things you will need to inform your emergency response team about. If you need more assistance with your plan, get Rob’s book Private Practice Preparedness: The Health Care Professional’s Guide to Closing a Practice Due to Retirement, Death, or Disability (use code WF44M for 15% off the ebook). Meet Rob Reinhardt
Rob Reinhardt, LPCS, M.Ed., NCC has his own successful counseling practice and is CEO of Tame Your Practice. Known for his expertise in reviewi…
playlist_add
Apr 27, 2020
Annie Schuessler | Private Practice Beyond The Therapy Room | TPOT 126
In this episode, Annie Schuessler joins the show and talks about serving others outside of the therapy room. Annie explains what type of people are most likely to start a business outside of therapy, including the person who is on the verge of burnout or the person who is looking to be more creative. There are many ways we can serve others outside of therapy, including coaching, courses, and groups. Stay tuned as Annie dives deep into how we can best be successful when getting outside of the therapy room. Meet Annie Schuessler
Annie Schuessler is a business coach and the host of the podcast Rebel Therapist® Podcast. She’s been a therapist in private practice for 20 years, and a business coach for over 10 years. With her Rebel Therapist® Programs, she helps therapist entrepreneurs make an impact beyond the therapy room. You can find her resources at rebeltherapist.me. Why We Go Outside of the Therapy Room
Annie has noticed a couple of different kinds of types of folks who are draw…
playlist_add
Apr 20, 2020
John Clarke | Why Knowing Your "Why" Is Important In Your Practice | TPOT 125
John Clarke joins the show; he helps private practice owners build a practice that they love. In this episode, John gives tips on how to do private practice made human. First, start with your “why”. Why are you considering private practice, or why did you get into private practice in the first place? Later, John gives more tips on establishing your endpoint, creating company values, and knowing your ideal income. Meet John Clarke
John Clarke is a licensed psychotherapist and a private practice expert at PrivatePracticeWorkshop. After learning a lot of things the hard way while building his first practice in San Francisco, he started a blog to share with others the lessons he had learned. Private Practice Workshop was born, and this blog eventually evolved into so much more: a thriving Facebook community, a successful podcast, online courses, and coaching/consulting. Some therapists want to learn how to use digital marketing to grow their audience and get more clients, but the maj…
playlist_add
Apr 13, 2020
Jane Carter | Creating Meaningful Work During Times Of Crisis | TPOT 124
In this episode, Jane Carter joins the show. We speak about why your mindset in private practice will change everything, especially during COVID-19. Jane’s motto is imperfect action. Instead of experiencing constant panic, we can use this moment to relax and reframe. Jane explains the various ways we can use our time during the coronavirus and why we need to focus on the things that we can control. Meet Jane Carter
Jane Carter, LPC is a counselor and business coach from Asheville, NC. Jane has spent the last several years in private practice as a counselor and has recently begun focusing more on business coaching, not only for therapists but other businesses as well. Her website is: JaneCarterCoaching.com
Jane says, “As a therapist, business coach, and life coach, I love helping people navigate the path to achieving their goals for a meaningful life. I apply these principles in my own life in the mountains of Asheville, NC, where I’m an outdoorswoman, world-traveler, dog-mama,…
playlist_add
Apr 6, 2020
Derek Collins | Providing Court-Mandated Services In Private Practice | TPOT 123
In this episode, Derek Collins, MEd, CADC explains how he started his drug & alcohol counseling private practice and how he navigated imposture syndrome. Also, Derek describes how he reaches the maximum amount of people using Google rankings and SEO. Stay tuned as Derek dives deep into his marketing strategy and why it’s necessary to have multiple streams of income. Meet Derek Collins
Derek Collins is the founder and CEO of the Diversion Center where he provides court-mandated classes and counseling services to offenders who are trying to get their lives back on track. He owns and operates 5 outpatient treatment facilities surrounding the Atlanta Metro area and provides court-mandated classes that include: anger management, shoplifting and theft prevention, values clarification, ASAM Level I, family violence intervention program and more. Currently, he is transitioning into the consulting field, helping others around the country start their own court-mandated practice. You can find…
playlist_add
Mar 30, 2020
Julie Herres | Financial Tips For Surviving The COVID-19 Crisis | TPOT 122
Julie Herres from GreenOak Accounting joins the podcast again to speak about financial tips for surviving the COVID-19 crisis. We are going to be talking about thoughts that we’re having about this whole crisis and what’s going on for people financially. We speak about how we can get through the next couple of weeks and next few months if you don’t have a considerable amount saved for a sudden downturn like this. We discuss how to budget for a crisis, creative ways to pay for expenses, and calling big-name companies and asking for assistance. Later, we speak about paying your team, applying for loans, and diversifying your income streams. Stay tuned as we take questions from Zoom! Meet Julie Herres
Julie Herres is the owner of GreenOak Accounting. The firm provides bookkeeping, accounting, CFO and tax services to mental health private practice owners throughout the United States. When Julie founded GreenOak Accounting she started working with a few therapists. Over time, more an…
playlist_add
Mar 21, 2020
SPECIAL EPISODE COVID-19 | Private Practice Consultants Roundtable Discussion | TPOT 121
Gordon and a panel of private practice leaders and consultants discuss what we can do to navigate the uncertainties of the current COVID-19 crisis as private practice owners and clinicians. They discuss switching to online therapy and counseling. They also talk about the economic impact of people canceling sessions and the unknowns this places on practices. Plus, we learn creative ways to serve our clients like doing mini sessions, teaching meditation, and relationship-building. Also, start thinking about ways you can diversify your income and how to plan for future emergencies. Meet Alison Pidgeon
Alison Pidgeon, MA, LPC, is a licensed professional counselor and the owner of Move Forward Counseling in Lancaster, PA. Her private practice, which focuses on women’s issues, currently consists of six other therapists and two assistants. Alison has recently purchased an office building to house her private practice and will be expanding to a total of 12 therapists in the fall of 2018.
I…
playlist_add
Mar 16, 2020
LaTonya Shelton | What I Learned My First Year Of Private Practice | TPOT 120
LaTonya Shelton joins the show to discuss the highs and lows of her first year in private practice. It’s possible to do things your own way. LaTonya speaks about her self-care techniques and what has helped her get through the lows of running your own business. Plus, LaTonya explains the ways to ease the pain points of private practice and how mastermind groups can play a crucial role. Meet LaTonya Shelton
LaTonya N. Shelton, LCSW, RYT, the owner of Red Jasper Counseling, PLLC, located in Nashville, TN. Her practice specializes in providing treatment for trauma, anxiety, and depression. She is a licensed clinical social worker and yoga instructor who integrates somatic (body-centered) psychotherapy practices and mindfulness in her work with clients.
LaTonya embodies a deep passion for helping individuals learn, heal and grow. She believes that by helping others understand and navigate difficult emotions, clients can experience relief, improved health, and regain control of their l…
playlist_add
Mar 9, 2020
Alyssa Adams | How To Diversify Your Practice To Leverage Your Knowledge | TPOT 119
Alyssa Adams opens the show talking about adding coaching to her private practice. Therapists have a rich skillset, and we can utilize our knowledge in various ways. Alyssa dives deep into how she navigates the stigma of becoming a coach and what the difference between coaching and therapy are. Plus, Gordon and Alyssa talk about the reasons why you would even want to diversify your private practice. Meet Alyssa Adams
Dr. Alyssa Adams is a clinical psychologist and certified coach who helps therapists and coaches to grow their practices and make even more money working for themselves so they can focus on serving clients they love. She specializes in helping therapists navigate the field of coaching by leveraging their incredible skills and ethically adding this service to their practice.
She has been featured in media outlets, such as Brit + Co, Popsugar, Bustle, and has authored numerous scientific publications. She created a successful coaching practice and subsequently left her lea…
playlist_add
Mar 2, 2020
Kati Morton | Using YouTube And Social Media To Leverage Mental Health Information | TPOT 118
In this episode, YouTube sensation Kati Morton joins the show. Kati talks about thinking outside the box when it comes to creating content and diversifying your income in private practice. YouTube can be a lucrative side hustle for your private practice – Kati tells us the common ways to monetize your videos. Plus, Kati speaks about how she navigates imposture syndrome and some helpful tools to stay organized. Meet Kati Morton, LMFT
Kati Morton, LMFT holds a Master’s in Clinical Psychology from Pepperdine University and is a licensed marriage and family therapist. In addition, she is a certified dialectical and behavior therapist and grief counselor and a member of The California Association of Marriage and Family Therapists. She runs a private practice in Santa Monica, CA.
Over the past seven years, Kati has leveraged social media to share mental health information worldwide through video. Her specialties include working with individuals experiencing eating disorders and self-ha…
playlist_add
Feb 24, 2020
Jonathan Van Viegen | Working Abroad As An Online Therapist And Coach | TPOT 117
In this episode, Jonathan Van Viegen joins the show to talk about the time and effort it took to start his online coaching and therapy business. Jonathan gives tips on what you’ll need to do to start your own online business – most importantly, know your message! Plus, Jonathan reveals his “do’s” of online therapy and some common ways to get momentum online. Meet Jonathan Van Viegen
Husband, Father of 2, Marriage and Family Therapist, Entrepreneur, and Coach, Jonathan Van Viegen, MA, MFT, CCC is the Founder and CEO of the Online Therapist Academy. Jonathan helps therapists all over the world attract new clients and build thriving online practices so they can do more of what they love to do while serving their clients with passion, integrity, and authenticity.
Jonathan built a successful therapy practice in Canada before selling it all to travel full-time with my family. After transforming my struggling online practice into a 6-figure business, I decided to help other ther…
playlist_add
Feb 17, 2020
Nicole Liloia | 3 Key Relationships In Private Practice | TPOT 116
Nicole Liloia joins the show and talks about building bigger practices the right way. The first step in attracting more clients is overcoming our limiting mindsets. The next step is building three key relationships – community, referrals, and transactional. Stay tuned to hear how to why these relationships are so important and how to create them.
Meet Nicole Liloia
Nicole Liloia is a business strategist who helps women entrepreneurs build bigger businesses and create consistent income growth. She loves helping them create multiple income streams that allow them the freedom to work less while still making more money.
Nicole’s first business was a counseling private practice but she quickly added in multiple income streams so that she could travel more while still running her business. She got her Masters in Social Work from Columbia University and has contributed to Forbes, Huffington Post, Mind Body Green, and more. Nicole always says yes to tacos and loves Apothic wine.
You c…
playlist_add
Feb 10, 2020
Ryan & Emily Russ | Investing Your Time In Private Practice | TPOT 115
In this episode, Ryan and Emily Russ join the show. They speak about their niche working with sexual addiction patients and uncovering underlying traumas. Plus, Ryan talks about how lucrative intensives have been for his practice. Later, Ryan and Emily explain the importance of doing your own work as a therapist – invest your time in education, therapy, and informative readings. Meet Emily and Ryan Russ
Our family lives in Little Rock, AR. We have 3 young children and 1 Goldendoodle puppy. When Ryan was finishing up grad school at Reformed Theological Seminary in Jackson, MS 15 years ago, we knew one day we wanted to work together in private practice.
After being on staff at Capstone Treatment Center, where Ryan received extensive training and certifications in Trauma, Sexual Addiction, Multiple Addiction, EMDR, Mindfulness, and Brainspotting, in 2019 we nervously took the plunge into opening our own group practice clinic.
Ryan’s main specialties are Sex Addiction, Trauma, Cus…
playlist_add
Feb 3, 2020
Daniel Fava | 5 Ways To Improve Your Private Practice Website | TPOT 114
In this episode, Daniel Fava talks about five things you can do with your website to attract more clients to your private practice. You can take bits and pieces from each tip and dive deep into your site content. Daniel says the first thing you will want to do is to be specific with your goals. Have you been able to identify your ideal client? Stay tuned to hear Daniel dive deep into each of his five tips. Meet Daniel Fava
Daniel Fava is a father, husband, podcaster, website consultant and founder of Create My Therapist Website and Private Practice Elevation. He helps therapists create websites and attract more clients online.
After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Daniel offers web design services, SEO services, consultations, and online training to help therapists grow their business through online marketing. You can get free access to his library of PDFs, c…
playlist_add
Jan 27, 2020
David Hall | Holding CE Events To Boost Your Practice | TPOT 113.
In this episode, David Hall joins the show to talk about continuing education events. At first, David had significant “impostor syndrome”. However, he has come to realize that you do not need to be an expert to lead a training; you simply need to be an enthusiast of your topic. David explains some essential steps you need to take while planning your CE training, plus he describes some different ways you can profit from the event. Later, Gordon and David talk about the pros and cons of online courses. Meet David Hall
Dr. Stephen “David” Hall heads up content and creative direction as the “Chief Maven” of PsychMaven. He began his work as a psychotherapist in 2005, and he currently holds clinical licenses in Family Therapy and Mental Health Counseling. He has built up multiple counseling practices in his years as a clinician, first in Georgia and then in his home state of Tennessee. In 2015, he led the start-up of an independent psychiatry clinic, Haven Family Psychiatry, in…
playlist_add
Jan 20, 2020
Aaron Potratz & Nathan Hawkins | Creating Successful Partnerships As Private Practice Owners | TPOT 112
In this episode, Aaron Potratz and Nathan Hawkins join the podcast to discuss starting a partnership in private practice. They reveal some vital things you will need to know before committing to a partnership; you especially need to know the identity of your practice and where you see your business going. Later, the two explain why there is no competition between them and the importance of trust in a partnership. Meet Nathan Hawkins
Nathan Hawkins is a Licensed Professional Counselor and has been working in the field for almost 17 years. He is a certified trauma professional and performs EMDR and also utilizes Hypnosis at times as well. He is an approved clinical supervisor in the state of Oregon. He is the owner of Life Encounter Counseling which he established in 2004. While maintaining his own client load he supervises the clinical and administrative work of 4 employees and a clinical intern program. The success of Life Encounter Counseling birthed a passion to multiply the work of…
playlist_add
Jan 13, 2020
9 Ways To Diversify Your Income Streams In Private Practice | TPOT 111
In this episode, Gordon reveals nine unique ways to diversify income in private practice typically, we trade our time and expertise for money. We have a session, and our clients pay us for that. Trading time for money can be limiting. There are lots of other ways we can generate income for our practice. Gordon identified nine different ways to diversify revenue. The list goes in order from most practice related to less practice related. Nine Ways to Diversify Income in Private Practice
1. Group Sessions
Most groups are between four to six people. You can have a group around a particular topic or niche. This way, you are maximizing the amount of money you get for the time spent. 2. Start a Group Practice
Partner with other therapists and create a small group. Gordon collects a small portion of their rates to pay for overhead. However, a small piece of that is also the profit margin. This additional income allows Gordon to see fewer clients himself and gives his other therapists more…
playlist_add
Jan 6, 2020
Setting SMART Goals For Your New Year In Private Practice | TPOT 110
Happy New Year! In this episode, Gordon talks about setting goals, specifically SMART goals. Plus, Gordon reveals some useful tips when thinking about your annual goals. For instance, make sure to write down your goals, look at them often, and reassess your goals each quarter. In order to accomplish your goals, ensure you have the most helpful resources and tools to set yourself up for success. Writing Down Goals
Currently, Gordon writes down his goals using the Full Focus Planner. You do not necessarily need a planner to write down your annual goals. Gordon started thinking about his goal-setting by writing them down in a blank journal. We have a 40% greater chance of reaching our goals just by writing them down. Think about your goals for the year and write some things out. Gordon says even to write them out using longhand. It causes us to think about things differently. Once you write down your goals, you will need to look back at them throughout the year. SMART Goals
SMART stands…
playlist_add
Dec 16, 2019
Janeen Herskovitz | Working With Autism Spectrum Families In Private Practice | TPOT 109
In this episode, Janeen Herskovitz joins the show. Janeen speaks about working with autism spectrum families. No additional education is required for private practice owners who wish to niche down to this specialty. Janeen also talks about the importance of self-care for parents with autistic children and where parents can seek support. Later, Janeen describes the inspiration behind her podcast, Autism Blueprint, and how she utilizes self-disclosure in her practice. Meet Janeen Herskovitz
Janeen Herskovitz is a licensed mental health counselor in the state of Florida and owner of Puzzle Peace Counseling, LLC. She earned her Bachelor’s degree in Special Education from Rowan University in New Jersey (1995) and her Masters of Arts in Mental Health Counseling from Webster University (2010). She has been married to her husband, Joe, since 1995, and together, they have two young-adult children.
Janeen’s private practice, Puzzle Peace Counseling, is located in Ponte Vedra, Florida, and…
playlist_add
Dec 9, 2019
Julie Herres | Preparing Now For Tax Season In Private Practice | TPOT 108
In this episode, Gordon and Julie Herres from GreenOak Accounting talk about taxes. Being a private practice owner comes with a unique set of financial advantages and disadvantages. Self-employment is a whole lot different than being an employee – many private practice owners are not prepared for the change. Stay tuned to hear Julie discuss why you may want an accounting firm managing your money monthly and the importance of knowing your numbers. Don’t forget to reserve your spot for the upcoming FREE webinar: Private Practice Owners: Mistakes To Avoid For A Stress-Free Tax Season. Meet Julie Herres
Julie Herres is the owner of GreenOak Accounting. The firm provides bookkeeping, accounting, CFO and tax services to mental health private practice owners throughout the United States. When Julie founded GreenOak Accounting she started working with a few therapists. Over time, more and more therapist referrals came in and she started noticing trends across the practices that were thri…
playlist_add
Dec 4, 2019
Perry Rosenbloom | Using The New Social Genie In Your Private Practice | TPOT 107
In this episode, Perry Rosenbloom, Founder of Brighter Vision, joins the show. Perry and Gordon discuss Brighter Vision’s most recent project, Social Genie. Is keeping up with social media challenging for your busy schedule? Perry and his team make social media a breeze with Social Genie. Later, Perry and Gordon talk about how to get your website the best search engine optimization. Meet Perry Rosenbloom
Perry has always had a connection to the field of therapy and therapists, having family both working in the field and benefiting from it. He founded Brighter Vision in March 2014 with a passion to use business savvy and web development know-how to help therapists both fully realize their career ambitions and help the most people possible. Since then, Brighter Vision has grown to be the world’s best therapist website design company, as well as one of the most trusted names in our industry, helping thousands of therapists throughout the world.
Brighter Vision
Brighter Vision makes…
playlist_add
Nov 24, 2019
James Marland | Using Virtual Assistants In Your Private Practice | TPOT 106
In this episode, Gordon and James Marland talk all about virtual assistants. Hiring a virtual assistant for your private practice has so many benefits. Virtual assistants can save you both valuable time and money. Plus, James gives tips on how to find the right VA for your practice and ways to make the hiring process as smooth as possible. Meet James Marland
James Marland is Chief Operations Officer at Move Forward Virtual Assistants with over 18 years of experience in social service and non-profit organizations. James loves the power of learning and holds a Master’s degree in Ministry and Business Administration.
He started his career in the mental health field working in a shelter for children and has held positions in Family Based, Day Hospital, Crisis, Intake to Inpatient, Youth Minister, and Manager of a Mental Health Triage program. Along the way, James has learned people are resilient, inspiring, and capable of so much if we offer them hope and give them a vision and a path…
playlist_add
Nov 18, 2019
When Change Comes Unexpectedly In Private Practice | TPOT 105
In this episode, Gordon explains how private practice owners can embrace change. Change is going to happen; the sooner we can embrace the change, the easier it will be to handle it. Some ways to ease the potential pain of change will be preparing ahead of time. Have systems in place, capture everything, and break things up into smaller pieces. Later, Gordon speaks about the importance of having a professional will and the significance of being uncomfortable. Prepare Ahead of Time
Gordon had no way of predicting his wife’s fall. However, he does have a network of friends in town that could help out. One of his good friends went to be with his wife in the hospital. Your network is important to remember when we think about being prepared for the unexpected. All Gordon had to do was send one text to his intake coordinator to cancel all of his appointments. The systems and people were in place for him to be prepared for the unexpected. Change is always going to happen. Capture Everything…
playlist_add
Nov 4, 2019
Brent Sweitzer | Getting Things Done (GTD) In Private Practice | TPOT 104
In this episode of the Practice of Therapy Podcast, Gordon and Brent Sweitzer, LPC, RPT dive deep into the book, Getting Things Done by David Allen. Brent describes how the methods of GTD changed his life and some of his favorite tools from David Allen. Plus, Brent explains his recent jump into full-time private practice, despite not thinking he was 100% ready for the change. Brent Sweitzer
Brent Sweitzer, LPC, RPT specializes in helping distant couples reconnect and in helping children play their way through difficult emotions through play therapy. He is a Registered Play Therapist, which means he has received special training and supervision in using the medium of play to work with children of all ages. He is also extensively trained in Emotionally Focused Couples Therapy, a well-researched approach that helps couples overcome long-standing conflicts in order to feel closer and communicate better. He runs his own private practice, Sweitzer Counseling, that serves the communities of…
playlist_add
Oct 28, 2019
Connecting and Google G-Suite in Private Practice | TPOT 103
In this episode, Gordon describes the inspiration behind his Session Note Helper – it was created to quickly write session and progress notes while using standard phrasing menu items and checkboxes. Gordon also explains the tools on G-Suite and how therapists can use G-mail and still be HIPAA compliant. Later, Gordon discusses the importance of connecting with people and some of his favorite highlights from Killin’It Camp. HIPAA
HIPAA stands for Health Insurance Portability and Accountability Act. Most of us forget what this actually means. Typically, we think of it as a big brother force that is always ready to slap us on the wrist. Gordon was looking for a way to send an email that was HIPAA secure. HIPAA requires a BAA (Business Associate Agreement). After doing some research, Gordon realized you could get a BAA from Google. However, you have to get the paid version of Google. At that time, it was called Google for Work – now it’s titled G-Suite for Business. The price poin…
playlist_add
Oct 21, 2019
Sarah Leitshuh | Navigating The Overwhelm In Private Practice | TPOT 102
Do you ever feel overwhelmed? In this episode, Gordon and Sarah Leitschuh, LMFT discuss the progression of practicing therapy to consulting people on the business side of private practice. Often, private practice owners crave the flexibility of being an entrepreneur. However, flexibility isn’t always a good thing as Sarah can attest to. Stay tuned to hear all the ways owners can navigate the overwhelm of private practice. Meet Sarah Leitschuh
Are you ready to reduce the overwhelm that has overtaken your life as a result of trying to balance your work and personal life? Schedule a complimentary 20-minute Vibrant Therapist Clarity call and walk away with a strategy that you can implement today in order to find yourself feeling more energized and less depleted. You can access my schedule HERE.
Flexibility in Private Practice
Sarah quickly realized that flexibility could be a bad thing. She found herself overwhelmed – it was hard for her not to have enough time or energy for anyth…
playlist_add
Oct 14, 2019
Michelle Hardman | Having A Primed Private Practice | TPOT 101
In this episode, Gordon talks with Michelle Hardman, LPC from The Primed Practice. They discuss the importance of understanding how to run a business when starting a private practice. Therapists do not get training on how to run a business, so starting a private practice can be tricky. However, Michelle wants to bridge that gap of knowledge and coach therapists through the intricacies of running a business. Plus, Michelle tells us about her Primed Planner, the perfect tool to remind private practice owners to practice self-care, network, and follow-up with clients. Meet Michelle Hardman
Even though she knew at 15 years old she wanted to be a therapist, life always has some interesting detours! After nearly 16 years in corporate human resources leadership, Michelle decided to follow her dream to counsel people in the context of their whole life rather than just their career life.
Now, as a Licensed Professional Counselor and owner of a successful private practice, Michelle enjoys work…
playlist_add
Oct 7, 2019
SPECIAL EPISODE | Essential Elements of Private Practice | TPOT 100
In this episode, The Practice of Therapy celebrates its 100th EPISODE! Gordon plays clips from some of his favorite episodes, including guests like Jeff Guenther, Allison Puryear, Joe Sanok, Kasey Compton, Mike Michalowicz, Paul Jarvis, Melvin Varghese, and David Hall. The clips cover a variety of private practice topics like marketing, return on investment, processes, systems, and how to find support. Jeff Guenther: Say More About That
In this clip, Jeff Guenther talks about why some therapists get “ghosted” by their clients and he also gives specific examples. His podcast, Say More About That, dives deep into the client’s personal journey of finding a therapist and going to counseling. Jeff talks to people about why they wanted to go to therapy, what kind of therapist they were looking for, and why. He covers why some mental health counselors were excellent matches and why others didn’t work and also touches on what they thought therapy was going to be like and if it met the…
playlist_add
Sep 30, 2019
Jill Barnett Kaufman | Diversifying Your Income Within Your Niche | TPOT Podcast 099
In this episode, Jill Barnett Kaufman tells us all about the courses she provides for continuing education. Her latest course is on how parents can redirect children’s behavior. Jill describes the four reasons a child may be misbehaving and the ways we can identify these behaviors. Plus, Jill explains all the different niches she has been part of including parenting classes, court-ordered co-parenting classes, and her upcoming course on thriving through a divorce. Meet Jill Barnett Kaufman
Jill Barnett Kaufman is an experienced therapist, a certified Parent Educator, and a Certified Divorce Mediator. She provides divorce counseling, couples counseling, co-parenting counseling, family counseling, and divorce mediation.
She recently co-authored an online training for therapists entitled “Redirecting Children’s Behavior Training for Therapists” which has been approved for 6 CEUs through NASW. She is the mother of three adult children and is committed to helping raise a generatio…
playlist_add
Sep 23, 2019
Juan Santos | Being Genuine And Authentic In Your Private Practice | TPOT Podcast 098
In this episode, Gordon speaks with Juan Santos about what it was like for Juan to open a private practice straight out of graduate school. Plus, Juan gives valuable tips on how to market a private practice. He says the essential factor is to be your most genuine and authentic self when spreading the word about your practice. Later, Gordon and Juan discuss a unique niche – immigration evaluations. Meet Juan Santos
Juan Santos is a Licensed Professional Counselor in North Carolina. He is married to his wife, Elizabeth Livingston Santos, together they operate Santos Counseling PLLC a family-owned private practice. Mr. Santos is a father to his 5-year-old daughter Nola and 3-year-old son Alexander. Mr. Santos and his family enjoy traveling, outdoor activities, and spending time with family and friends.
Mr. Santos specializes in helping couples build healthy sustainable relationships and supporting individuals with their immigration case by writing immigration evaluations. He utilizes…
playlist_add
Sep 16, 2019
Mio Yokoi | Mental Wellness As A Private Practice Niche | TPOT Podcast 097
In this episode, Gordon speaks with Mio Yokoi, a registered psychotherapist, podcaster and Supporter of Growth. First, Mio explains why mental health needs to be an ongoing discussion rather than something people only are concerned about when in distress. Then, Mio describes how she was fortunate enough to get her private practice website up and running over ten years ago; age is helpful when Google is ranking websites. Stay tuned to hear some ways Mio has diversified her income, and Mio explains the ways she has overcome the obstacles that come along with starting a podcast. Meet Mio Yokoi
Mio Yokoi is a registered psychotherapist, podcaster and Supporter of Growth, based out of Toronto, Canada. Her main goal is to serve meaningfully, through working with clients in her private practice and by consulting with other helping professionals to help them be of service in the most ideal way possible for them.
Her podcast, Life Stuff 101, is devoted to sharing stories and insights to inspi…
playlist_add
Sep 9, 2019
Beating The Overwhelm In Private Practice | TPOT Podcast 096
Have you ever been so overwhelmed in your private practice that it completely took over your day? In this episode, Gordon gives helpful tools and resources to beat the overwhelm and take control of your day. In particular, Gordon utilizes self-care, his daily planner, and the getting things done philosophies. Self-Care
Focus on the things that matter most in your life, and don’t lose sight of that. Self-care is essential for therapists and counselors because it allows us to recharge and be fully present for our clients. If we have not been taking advantage of self-care for the week, we may face the dangers of burnout. Gordon mentions how he practices self-care by finding time to help out his family and taking hikes. Breaking Things Down
Gordon has to remind himself to focus on his time management skills continually. He is not a naturally organized person, and he has to regroup now and then. By regrouping daily instead of weekly it makes it easier to find things. Have a system in…
playlist_add
Sep 2, 2019
Rob Reinhardt | Creating Income From Products In Your Private Practice | TPOT Podcast 095
In this episode, Rob Reinhardt and Gordon discuss some tips on creating products to diversify income for your private practice. Rob explains how his first product Describe cards, came to be. Describe is a deck of cards that supports over three dozen games for people of all ages. Then, Rob explains how he came up with the second deck and the activity board. Later, Rob gives tips on things you need think about before starting your product line and the two wrap up by talking about private practice websites and the occasional need to outsource. Meet Rob Reinhardt
Rob Reinhardt, LPCS, M.Ed., NCC has his own successful counseling practice and is CEO of Tame Your Practice. Known for his expertise in reviewing and recommending EHRs for therapists, Rob previously worked in Information Technology for over ten years and has lived around technology his entire life.
Describe Cards
The words that Rob is regularly trying to get from is clients are adjectives. Emotions are adjectives. Rob started…
playlist_add
Aug 26, 2019
Litsa Williams | Expanding Your Niche To Provide Resources Beyond Therapy | TPOT Podcast 094
In this episode, Litsa Williams and Gordon discuss helping people with an issue that affects all of us at one point or another in our life, grief. Litsa and her partner, Eleanor Haley, have created an endless supply of resources for people who are in the grieving process. Plus, they have resources for professionals who help others that require grief support. Later, they discuss creative coping and the idea that re-grieving is entirely normal. Meet Litsa Williams
I have taken a winding road, from England and a Master’s in Philosophy, to Baltimore and a Master’s in Social Work, to working with homeless adults, troubled kids, and grieving families. It is those individuals who have taught more than I could ever have hoped to learn in my 20 years of schooling. Though I never imagined myself here I am confident it is where I am supposed to be. I live in Charm City, with my husband and my rescue pit bull. And I believe that 5 minute late is absolutely on time. Grief Support
Grief is a n…
playlist_add
Aug 19, 2019
Holly Chantal | Packaging Your Practice To Attract Your Ideal Client | TPOT Podcast 093
In this episode of the Practice of Therapy Podcast, Gordon talks with Holly Chantal about how she helps therapist, counselors and other service providers package and present what they have to offer in a way that attracts your ideal clients. Holly and Gordon discuss what should go on your “about page” and how it should make people connect with you. Then, Holly explains why narrowing down your client base will help you get more clients. Plus, she describes how a therapist can start their online messaging and the benefits of packaging. Meet Holly Chantal
For the last decade, Holly Chantal has been helping visionary service professionals bring their brand, business model, and marketing systems into alignment with their next stage of growth. If you’re looking for someone that can quickly grasp your vision and what you do in all of its complexity then help you decide the best path forward then Holly is the woman to call. Holly’s clients call her an integrator because she helps them…
playlist_add
Aug 12, 2019
David Sturgess | Transitioning From A Hospital Setting To Private Practice | TPOT Podcast 092
In this episode, Gordon talks with David Sturgess, LPC about making the transition from working in a hospital setting to full-time private practice. David was able to make that transition over time by starting part-time with his private practice working just a few evenings a week. David shares how he was able to decide when to go full-time with his practice.
Also, Gordon and David discuss understanding the financial leap into private practice. Start part-time before completely committing to quitting your day job. Then, they talk about why outsourcing your website may save you money in the long run.
Meet David Sturgess
David Sturgess is a Licensed Professional Counselor (LPC) in Marietta, Georgia. He owns Foundry Counseling, LLC just off the Marietta Square. He is a National Board Certified Counselor (NCC) and holds the Certified Professional Counselor Supervisor (CPCS) credentials in Georgia.
For the last decade, he has been a clinician in Georgia’s short- to long-term Psychiatri…
playlist_add
Aug 5, 2019
Whitney Owens | Contractors vs. Employees in Group Private Practice | TPOT Podcast 091
In this episode, Gordon talks again with Whitney Owens, LPC and they discuss the difference between hiring independent contractors versus employees. Overall, hiring an independent contractor is less paperwork, but you will also have less control over their supervision. Then, Whitney explains how she uses promotion groups to bring clients to her practice and how she plans to help private practice owners incorporate faith into their businesses. Plus, the two talk about their upcoming trip to Killin’It Camp! Meet Whitney Owens
I enjoy working with both adults and adolescents on an individual basis. I have experience working with those suffering from depression, anxiety, self-harming behaviors, identity formation, relational issues, and other mood disorders. I use a variety of therapeutic models such as Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, and Interpersonal Therapy. I have been seeing clients since 2009 in a variety of settings. While earning my Master in Pro…
playlist_add
Jul 29, 2019
Stacey Lanier | Starting A Second Business Within Your Private Practice | TPOT Podcast 090
In this episode, Gordon and Stacey Lanier, LPC-MHSP discuss their time working together and Stacey’s new business ventures. Stacey describes her transition to private practice and also her tipping point. Then, we learn all about Stacey’s latest business venture – The Atelier, a wellness co-working space for people to have a community of other professionals. Plus, Stacey reveals some of her most significant barriers when it comes to starting this next phase of her professional career. Meet Stacey Lanier
Stacey is a Licensed Professional Counselor, therapreneur, in Nashville where she has been in private practice for twelve years. She is a trauma specialist, a therapist to therapists who also provides supervision to counselors seeking licensure. With her business partner, Dr. Ila Foster, Stacey recently co-founded The Atelier, a co-working wellness space. Stacey has two boys; a college sophomore and a rising high school senior. The Transition to Private Practice
Stacey would advi…
playlist_add
Jul 22, 2019
Joe Sanok | How To "Kill-it" In Private Practice | TPOT Podcast 089
In this episode, Gordon talks again with Joe Sanok about the importance of making connections and developing relationships in building your private practice. They also talk all about Killin’It Camp which is an upcoming conference that runs from October 20-23, 2019 in Estes Park, CO. Gordon and Joe discuss how attending the conferences are an investment in personal development as well as the future success of your private practice. Joe tells us all about why we should connect more with people in-person and connect less over social media. Meet Joe Sanok
In 2012 I launched Practice of the Practice to blog about what I was learning about business, marketing, and private practice. Since then, my income has gone up over 2,000%. In the beginning, I was making around $1000 per month. In 2015, I grossed over $200k! In fact, every month I post exactly what I made and how I made it. It’s important to me, because we don’t usually talk about money and how to make it in an ethical way. I want…
playlist_add
Jul 15, 2019
Spreading The Word About Your Private Practice | TPOT Podcast 088
In this episode, Gordon talks about what is needed to bring clients to your practice and the various “touch-points” and tipping points that make that possible. In many ways, this episode is about marketing but goes in a little deeper to discuss some of the concepts Gordon has learned from Malcolm Gladwell’s book, The Tipping Point; How Little Things Can Make A Big Difference. Maven, Connector, and Persuader
According to The Tipping Point, there are three types of people: connectors, mavens, and persuaders. Connectors are people who can make connections with others. We are only separated from every other person on the earth by six degrees. Another type of person is a maven, someone who collects information and knows a lot about stuff. Lastly, a persuader is a person who has the gift of persuading others into things. Those of us who are therapists in many ways fit in the persuasion character. We are persuading our clients to find changes in themselves. Most of us have these three…
playlist_add
Jul 8, 2019
David Hall | Being A Private Practice Maven | TPOT Podcast 087
Gordon’s first ever guest on the Practice of Therapy Podcast is back! Dr. David Hall of PsychMaven discusses how he has felt unqualified in more than one business venture. One of the ways David has followed his passion is by starting a continuing education group called The Narrative Institute. Also, David touches on some ethical issues in private practice and gives a little sneak peek into what he and Gordon will be presenting on at the 2019 East & West TNAMFT Conferences. Later, David and Gordon discuss why you should diversify your income and how to start earning passive income. Meet David Hall
Dr. Stephen “David” Hall heads up content and creative direction as the “Chief Maven” of PsychMaven. He began his work as a psychotherapist in 2005, and he currently holds clinical licenses in Family Therapy and Mental Health Counseling. He has built up multiple counseling practices in his years as a clinician, first in Georgia and then in his home state of Tennessee. In 2015, he le…
playlist_add
Jul 1, 2019
Paul Jarvis |How Keeping Your Practice Small Could Be Big... | TPOT Podcast 086
What if the real key to a more productive and fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a sustainable company of one? In this episode, Paul Jarvis explains why the smarter solution is to do just that. Gordon and Paul also discuss how to work toward simplicity and the importance of building relationships in business. Meet Paul Jarvis:
Paul Jarvis is a writer and designer who’s had his own company of one for the last two decades. His latest book, Company of One, explores why bigger isn’t always better in business. He’s worked with professional athletes like Steve Nash and Shaquille O’Neal, corporate giants like Microsoft and Mercedes-Benz, and entrepreneurs with online empires like Danielle LaPorte and Marie Forleo. Currently, he teaches popular online courses, hosts several podcasts and develops small but mighty software solutions.
Bigger Isn’t Always Better
If people are…
playlist_add
Jun 24, 2019
Tara Vossenkemper | Knowing How You Are Doing In Your Practice | TPOT Podcast 085
In this episode, Gordon talks with Dr. Tara Vossenkemper about how to know what you are doing as a clinician is working. Tara recently started a group practice and looks at lots of different numbers to determine how the business is operating. Also, Tara and her clinicians use multiple different methods to determine if their clients have valuable experiences during therapy. Stay tuned to hear about anonymous feedback surveys, DAS screening, Outcome Rating Scales, and Session Rating Scales. Meet Tara Vossenkemper
Tara Vossenkemper is the owner of The Counseling Hub, a group practice in Columbia Missouri, a clinician within her practice, and a burgeoning private practice consultant under her own name [www.taravossenkemper.com].
Clinically, she is heavily invested in working with couples and relationships, as well as existential crises. She’s also really into the business logistics of running a group counseling practice and constantly strives for improvement. Tara takes very few thing…
playlist_add
Jun 17, 2019
Hiring Employees and Contractors in Private Practice | TPOT Podcast 084
In this episode, Gordon answers questions he has received from multiple listeners concerning hiring employees or contractors, and how to pay them. First, Gordon explains the difference between hiring an employee versus hiring a contractor. Hiring a contractor is undoubtedly the more straightforward route and will mean less oversight and less paperwork for the business owner. Hiring an employee is more complicated for the business owner as they will have to withhold certain taxes and pay different insurances. Stay tuned to find out why Gordon switched all his contractors over to employees at the beginning of the year, and then Gordon explains the different ways to compensate your therapists. Independent Contractors
Having independent contractors is a great model for having people on board. The advantages of having a contractor are less paperwork and less oversight on your part. You do not have to worry about withholding income tax, Medicare, and social security; the contractor will be…
playlist_add
Jun 10, 2019
What I Have Learned So Far About Private Practice | TPOT Podcast 083
In this episode, Gordon discusses some things he has learned so far about private practice. Being in private practice is an ongoing process as you grow. It is important to be prepared to change things as time goes on. Ultimately you can do what you want to do in your way. Don’t measure what you are doing by what others are doing. Always celebrate the small wins, and focus on one thing at a time. Know when to outsource and invest in things to make allow you the best use of your time. Ongoing Process
Being in private practice is an ongoing process, you cannot set it and forget it. You cannot approach it in this way because there is constant change. Embrace the idea that you are going to be continually changing and updating things. One thing most people get stuck on is doing everything the right way. There is no one correct way, do it the way you want to do it and be happy with that. Find an EHR
Another lesson about private practice is to find the electronic health record system that…
playlist_add
Jun 3, 2019
Julie Herres | Private Practice Accounting and Bookkeeping Strategies | TPOT Podcast 082
In this episode, Gordon and accountant Julie Herres discuss common mistakes private practice owners make in regard to accounting. The first mistake is not knowing your numbers. Some standard numbers every owner should know are how much you are bringing in, your overhead, variable costs, and how much you need to take home each month. Another common mistake private practice owners make is not spending enough money?! Julie explains how essential it is to start spending money in order to make more money. For instance, once you have a waiting list, it must be time to start a group practice. Another example of spending money to make more money is when you need to outsource things to become more productive. Meet Julie Herres
Julie Herres is the owner of GreenOak Accounting. The firm provides bookkeeping, accounting, CFO and tax services to mental health private practice owners throughout the United States. When Julie founded GreenOak Accounting she started working with a few therapists. Over…
playlist_add
May 26, 2019
Marissa Lawton | Alternative Business Models in Private Practice | TPOT Podcast 081
In this episode, Gordon talks with Marissa Lawton about thinking outside the box in regards to how you are going to run a private practice. Most people in graduate school tend to go through it with an idea of getting clinical training, then working for someone else. However, there are many different ways your career can lead you. One way to diversify income is by solving a particular problem and learning how to articulate precisely what you do. Later, Marissa discusses how to shift your mindset from therapy to entrepreneurship and explains the difference between coaching and therapy. Meet Marissa Lawton
“I’m passionate about bringing my two loves together: strategy and therapy, to help my therapeutic community thrive in the online space. It is seriously one of the most important aspects of my life to help other therapists create on-brand messages that target their ideal clients and build the private practices they’ve always longed for.”
Marissa’s mission is to help clinicia…
playlist_add
May 20, 2019
Vanessa Lech | Diversifying Income and Unconventional Private Practice Strategies | TPOT Podcast 080
In this episode, Gordon talks with Vanessa Lech about her anger management and addiction niches. Vanessa reveals some unconventional private practice strategies and shares ways to diversify your income streams. Find out why Vanessa says the number one way to diversify your income is through your thought process. Then, Gordon and Vanessa discuss working with people in the criminal justice system and becoming a court mediator. Meet Vanessa Lech
In one way or another, I have worked in the healthcare industry for most of my adult life. I previously served in the U.S. Army and now own and serve clients at Carolina Addiction and Anger Management PLLC,located in Raleigh, NC.
I continuously channel my creative passions, love of design and art with my knowledge on various topics having written non-fiction books, created an anger management therapy game/tool for licensed clinicians and creating/hosting a podcast that I am VERY proud of entitled: “Unraveled: Addiction & Anger Management” wh…
playlist_add
May 13, 2019
Brad Pliner | Why You Should Use An EHR In Your Private Practice | TPOT Podcast 079
In this episode, Gordon speaks with Brad Pliner, the CEO, and Founder of TherapyNotes. Brad discloses his background and what inspired him to start TherapyNotes. Then, we learn why clinicians who use TherapyNotes will pass an audit with flying colors. Brad explains the benefits of keeping notes in an electronic health record system and how security is the top priority of TherapyNotes. TherapyNotes even keeps backups for your records, so Brad suggests ditching the paper record keeping method altogether. Later, Brad and Gordon discuss using EHR with insurance panels and the way TherapyNotes has streamlined the process of submitting a claim. Meet Brad Pliner
Brad Pliner is the CEO and co-founder of TherapyNotes, LLC. He graduated with his Master’s Degree in Computer Science from Drexel University. Shortly after Drexel, Brad launched Pliner Solutions, Inc., which provided custom web application development and IT consulting services, including to several clients in the healthcare indust…
playlist_add
May 6, 2019
Melvin Varghese, PhD | Podcasting And Entrepreneurship In Private Practice | TPOT Podcast 078
In this episode, Gordon speaks with Melvin Varghese of Selling the Couch Podcast. Melvin shares what inspired him to start the podcast and all the challenges he has faced along the way. Eventually, people reached out to Melvin and wanted to know exactly how to start a podcast. This led Marvin to create webinars and an online community to help others get started on their podcasting path. Meet Melvin Varghese
Melvin Varghese, Ph.D. is a licensed psychologist in private practice in Philadelphia, PA. In 2015, he launched Selling The Couch (sellingthecouch.com), a podcast and blog to help our field learn the business and marketing lessons we don’t often learn in our training. On the podcast, he interviews successful practitioners about how they’ve built their businesses and shares lessons he’s learning on his own business journey. The podcast was one of the top new podcasts when it launched and has since been downloaded over 700k and is heard in over 125 countries. Melvin also founde…
playlist_add
Apr 30, 2019
Making The Transition From Part-time To Full-Time In Private Practice | TPOT Podcast 077
In this episode, Gordon talks about making the transition from part-time to full-time in private practice. It’s a question Gordon gets pretty frequently. First, ask yourself what is your “why”… why do you want to be in private practice, to begin with? Gordon started his private practice to focus more of his attention on his family and pursue his passion of helping people, being a practice owner and entrepreneur. The most significant factor to consider when moving to full-time is having a financial buffer. Later, Gordon discusses how to adopt the right mindset and to give yourself permission to not have a sense of urgency about it. Give yourself whatever time you may need to make the transition into private practice. Be meticulous and methodical about it. Ask Yourself Why
Working for someone else limits the time you want to spend in your own life. One of the places to start when thinking of going into private practice is to really ask yourself why. For Gordon, his why was becau…
playlist_add
Apr 23, 2019
Starting A Group Private Practice; Contractors or Employees? | TPOT Podcast 076
In this episode, Gordon discusses some life adjustments he has made lately and some of the things to consider when starting a group practice. Once you start having more clients than your capacity allows, it may be time to start a group practice. Starting a group practice means hiring people to work for and there are two options, employees or contractors. Employees are people who work directly for you; however, there are lots of different expenses to consider. While on the other hand, contractors can have fewer expenses, but you will have little control over how they see their clients. Group Practice
When Gordon thinks about group practices, usually he sees it done when people reach some growing pains. Typically a practice will be full, and they have maxed out the number of clients they can see in a week as a solo practitioner. Then, they start a waitlist. Once you have more clients than you can actually see that is when you can begin thinking about starting a group practice. Bringing…
playlist_add
Apr 15, 2019
Jeff Geunther | What Clients Are Saying About Their Therapists | TPOT Podcast 075
In this episode, Gordon talks again with Jeff Geunther, LPC about how client’s experience finding a therapist and going to counseling. Jeff talks about his new podcast, “Say More About That”, in which he interviews people that have gone to therapy and what they were looking for in a therapist. He also asks his guests if they have advice for therapists to help them be better or more effective counselors. Jeff and Gordon also discuss the importance of self-disclosure and why a clear and simple website is essential for getting clients. Meet Jeff Geunther
Jeff Guenther, LPC, is a therapist in Portland, OR. He has been in private practice since 2005 and currently leads workshops on how therapists can build their digital brand and attract more clients online. Jeff is the creator and owner of Portland Therapy Center, a highly ranked therapist directory. Jeff has just launched a new progressive therapist directory for at TherapyDen. Subscribe to Jeff’s newsletter at therapyden.com to…
playlist_add
Apr 1, 2019
Lindsey Davis | Registered Dieticians In Private Pratice | TPOT Podcast 074
In this episode, Gordon speaks with Lindsey Davis about tapping into niches and how therapists can utilize the help of a dietitian. Lindsey explains in what situations would a therapist want to refer to a dietitian and how the two can work together to assist their clients. We also learn the steps a dietician would take to help their clients and then we hear Lindsey’s thoughts on fad diets. Later, Gordon gives Lindsey some advice on her web presence and suggests blogging as frequently as possible to assist with search engine optimization. Meet Lindsey Davis
Lindsey Davis is a Registered Dietitian and owner of Restorative Health, a nutritional counseling business aimed at transforming a client’s diet and lifestyle by helping them embrace a BALANCED view of health and eliminate any weight-related fear, guilt or shame. Lindsey believes that all foods can fit into your meal plan and health-related goals are met by setting a series of small, measurable, realistic goals.
She has worked…
playlist_add
Mar 24, 2019
Practicing Gratitude and Drawing On Supports in Private Practice | TPOT Podcast 073
In this episode, Gordon discusses gratitude and growing on supports. He also dives deep and explains some personal struggles going on in his life recently. Rolling with the punches is critical for growth and reminds Gordon why his independence by being private practice has been such a blessing. Later, Gordon explains how essential safety nets are, how to practice gratitude, and planning for the day. Taking ten to fifteen minutes to prepare for the day will make life much less overwhelming. Independence
Being able to work when you want to and being your own boss is a big reason many people move to private practice. Gordon started private practice part-time while working for an agency and the turns of life helped motivate him to move more fully into full-time private practice. His daughter started high school, and Gordon wanted to participate in her extra-curricular activities. If he continued working for the agency he would not be able to do this. Also, Gordon’s wife developed breast…
playlist_add
Mar 18, 2019
Geoff Simons | Private Practice Resources From The UK | TPOT Podcast 072
In this episode, Gordon talks with Geoff Simons from The Private Practice Hub, an online platform that provides private practice resources in the United Kingdom. Geoff discusses how many therapists get into therapy first before figuring out how to run a business. The business side of their practice seems to be an afterthought. Then, the two discuss UK licensing and some differences between practicing in the United States and overseas. Later, Geoff tells us about his website and the new chatbot technology he is working on for therapist’s websites and explains some issues with online therapy. Meet Geoff Simmons
Geoff is the founder of the Private Practice Hub and has worked as a consultant, with a thriving psychotherapy practice for over five years. One of his interests is in helping private practitioners torun and grow their businesses more effectively so he developed the Private Practice Hub, a free resource for Private Practitioners which supports and helps the therapist run a succ…
playlist_add
Mar 11, 2019
Laura Poynter | Creating The Right Culture In Your Private Practice | TPOT Podcast 071
In this episode of the Practice of Therapy Podcast Gordon chats with Laura Poynter who is the HR Director at Mindsight Behavioral Group about creating a workplace culture that has the best work environment possible. Laura and Gordon talk about finding the right people for your organization and then what it takes to create a culture that is warm, nurturing and helps people find success in what they do as clinicians. They also talk about marketing your practice to help maintain the growth and making sure clients are placed with the best clinician for them.
Mindsight Behavioral Group is a large group practice located in Eastern Kentucky, with 6 locations and over 80 therapist. It was started and is owned by Kasey Compton, LPC who is also a private practice consultant. Check out episodes, #47, #49 & #50 for more with Kasey.
Meet Laura Poynter
Laura S. Poynter, BSBA, HRM serves as the Director of Human Resources at Mindsight Behavioral Group. In this role, Laura has the responsibility f…
playlist_add
Mar 4, 2019
Lisa Wozniak | Niche Marketing In Private Practice | TPOT Podcast 070
In this episode, Gordon speaks with Lisa Wozniak about leaving her corporate job to start her own marketing business. As a marketer, Lisa knows you need to have a niche. After falling in love with the mental health industry, Lisa knew she was exactly where she belonged. Later, Gordon and Lisa discuss sales pitches, connecting with people, and partnering with your competition. Meet Lisa Wozniak
Lisa is a Marketing Consultant and owner of Woz Marketing; a marketing company dedicated to helping private practice owner enroll more clients through online marketing strategies. Lisa is driven by her passion for assisting practitioners to overcome different marketing challenges private practice owners face. Lisa has been in the marketing arena for over 25 years. Having worked with several big business clients in a corporate setting, she has realigned her niche to focus on private practice owners by helping them develop and implement creative marketing strategies designed to grow their client b…
playlist_add
Feb 24, 2019
Dr. Joanne Royer | From Therapy To Life Coaching In Private Practice | TPOT Podcast 069
In this episode, Gordon is with Dr. Joanne Royer and they talk about her years as a psychotherapist and her new life chapter as an online coach. In her coaching role, her credentials were essential in helping to fix broken teams in the corporate setting. Currently, Dr. Royer focuses on helping her clients succeed, especially female professionals over the age of fifty. Joanne explains why we should all identify our wins for the day. Gordon and Joanne discuss thought habits, the connection between the mind and heart, and how doubting is hurting your progress. Meet Dr. Joanne Royer
Dr. Joanne Royer is the founder and owner of Change Agent & Associates.
After 25+ years as a psychotherapist, today in a new career chapter, Dr. Joanne provides online coaching to female career professionals approaching 50 and beyond who are finally ready to create a different relationship with their self-doubt, and the overthinking, overanalyzing and never-ending quest to be perfect, that’s been holding th…
playlist_add
Feb 18, 2019
Laura Long | Being Your Authentic Self In Private Practice | TPOT Podcast 068
In this episode, Gordon speaks with Laura Long about her “badass” coaching business, YouTube channel, and private practice. Laura explains how her private practice started as a side gig while working at an assessment center for foster care parents. Then, Laura analyzes how her practice became lucrative and why she started her own coaching business. Later, Gordon and Laura discuss being your authentic self, why you should not be afraid to fail, and how to create the private practice you want to have. Meet Laura Long
Laura Long is a Licensed Marriage and Family Therapist and the owner of YourBadAssTherapyPractice.com, where she helps ambitious, Type-A therapists push through their fears and unleash their inner badass in private practice.
Laura offers free practice-building tools through her email list and her brand new Youtube channel. Her signature 8-week online course has successfully graduated over 200 therapists, and she also runs small mastermind groups and a private online co…
playlist_add
Feb 11, 2019
Ethical Financial Managment In Private Practice | TPOT Podcast 067
In this episode, Gordon discusses the ethics of money management in clinical practice. Gordon’s favorite course in graduate school was legal and ethical issues in counseling. First, Gordon discusses documentation and some ethical considerations when taking payment for a session. One suggestion is to keep the client’s specific finances separate from the bigger picture business finances. Later, Gordon informs us on how to turn a profit and some tips on setting a sliding-scale fee. Stay tuned to hear Gordon’s thoughts on ethically keeping accurate records for tax information and what to do when a client does not show. Implementing Ethics
Clients see the clinician with an expectation of paying; most people do not expect free services. The deciding factor for many clients is whether or not the clinician accepts insurance. Insurance panels are bound legally by a contract to provide services to people with this insurance at the rate that was agreed to. When receiving payments, the clin…
playlist_add
Feb 4, 2019
Doing The Taxes In Private Practice | TPOT Podcast 066
In this episode, Gordon goes solo and kicks off the show discussing his DNA results and how it is that time of the year again. You guessed it, taxes! We learn about self-employment taxes and how to withhold things from your check. Then, Gordon explains Social Security and Medicare taxes and why you may need to consider sales and franchise taxes. Later, Gordon reveals when starting his business he invested in QuickBooks to assist with his payroll, taxes, and expenses. How Income Tax Is Different For The Self-Employed
Most people are aware that they need to pay income tax. However, in addition to income tax, we also have to pay Social Security tax and Medicare Tax. If you get a pay stub, you will notice that it is broken down for you. It’s usually 3-line items plus other deductions from your pay, such health insurance, and retirement benefits.
What most people are unaware of though is that employers are required to pay half of your Social Security and Medicare Tax that is due. This p…
playlist_add
Jan 28, 2019
Megan Warner | Bringing Clinical Research Into Your Private Practice | TPOT Podcast 065
In this episode, Gordon speaks with Dr. Megan Warner about her online community, Practibytes. Megan intends on bridging the gap between clinicians and academia. Often, clinicians want more knowledge about recent science and academic expertise but do not have access to this research. Megan wants to bring information to clinicians and help therapists help their clients. Later, Megan tells us about some recent research on personality disorders and her big plans for the online community she built. Meet Dr. Megan Warner
Dr. Megan Warner is a clinical psychologist, private practice owner, and most recently the founder of Practibytes, an online communitywhere therapists have access to the most relevant and practical research findings from the academic world. Megan designed Practibytes to meet therapists needs to feel great about their clinical work without costing them a lot of time. Practibytes provides quick and practical tidbits of clinically relevant research. Practibytes is bridging th…
playlist_add
Jan 13, 2019
Jessica Tappana | SEO and Getting Your Private Practice Website Found | TPOT Podcast 064
In this episode, Gordon speaks with Jessica Tappana about her superpower, search engine optimization. She highly suggests using Yoast to boost your SEO and advises how to improve your Google ranking. Jessica also explains the importance of flexibility, keywords, and blogging. She recently had a client struggle with their ranking and found how their competitors had hundreds and hundreds of bank links. Backlinks can be something that needs your entire attention to improve Google rankings. Meet Jessica Tappana
Jessica Tappana started her private practice on her maternity leave about 20 months ago. After filling up in only a matter of months, she decided to bring on other therapists as 1099s and transitioned Aspire Counseling into a group practice. Worried about how she would fill the caseloads of these new therapists, Jessica tried several different marketing strategies. Ultimately, she decided to focus on getting her website to the first page of Google and began teaching herself SEO at…
playlist_add
Jan 7, 2019
Ellie Vargas | Diversifying Your Income and Services in Private Practice | TPOT Podcast 063
In this episode, Gordon has a conversation with Ellie Vargas about her private pay psychotherapy practice and why there is no quick path to building this kind of business. Ellie’s journey took her to start the Bay Area Center for Immigration Evaluations and this venture assists with diversifying her income because she shares a fee with the clinicians in her business. Later, Ellie explains why she wouldn’t change the way she started her business and gives tips on expanding your practice. Meet Ellie Vargas
Ellie Vargas, LCSW is a trauma-informed psychotherapist in Berkeley, CA (www.EllieVargasTherapy.com) where she specializes in helping individuals become more present, authentic, and connected in their relationships – even after childhood relational trauma. Ellie also founded and runs the Bay Area Center for Immigration Evaluations (www.bacie.org). She and her team conduct psychological evaluations and write reports for legal immigration cases. Diversifying Income
The Bay Area C…
playlist_add
Dec 31, 2018
Amanda Patterson | Using Social Media To Market Your Private Practice |TPOT Podcast 062
In the first podcast episode of 2019, Gordon has a conversation with Amanda Patterson about her private practice in Pembroke Pines and how she utilizes social media to gain clients. Then, Amanda gives some advice on keeping private information private, using professional pictures, and social media reviews. Then, Amanda and Gordon discuss the benefits and possible issues with Facebook groups and Amanda explains some ethical dilemmas that come about. Meet Amanda Patterson
Amanda Patterson is a private practice consultant who helps therapists create business and marketing plans. She’s the owner of a group practice, Caring Therapists of Broward in South Florida. She’s the founder of My Private Practice Tribe, an online community for therapists in private practice. Find out more about Amanda here: www.amandapattersonlmhc.com
Social Media
Amanda has been a therapist for over ten years and never imagined herself going into private practice. Her group practice is in Pembroke Pines, Flo…
playlist_add
Dec 17, 2018
Cecilia Bresino | Unique Niches In Private Practice | TPOT Podcast 061
In this podcast episode, Gordon has a conversation with Cecilia Briseno, LCSW and her unique niche of working with clients who are navigating the immigration process. First, Cecilia explains her background and what initially inspired her to create a niche. The two then go in-depth discussing the most common evaluation for clinicians to utilize, the hardship evaluation. Later, Cecilia explains the other types of evaluations, the training she provides for clinicians, and tips for anyone wanting to get into this type of work. Meet Cecilia Briseno, LCSW
Cecilia Briseno is a bilingual Licensed Clinical Social Worker with a private practice, Bright Side Family Therapy, in Arlington, TX. Cecilia has a total of 17 years of experience in social work in a variety of settings and roles. Cecilia received her BSW and MSSW from the University of Texas at Arlington. It was during her graduate internship that she studied the model of therapy that she still uses today, Solution Focused Therapy (SFT).…
playlist_add
Dec 10, 2018
Planning and Productivity For The New Year In Private Practice | TPOT Podcast 060
In this episode of the Practice of Therapy Podcast, Gordon opens up the show thinking about the New Year coming up and points out how everyone is in a celebration mode, planning for 2019, and making resolutions. The web conference Gordon recently took part in highlighted how to be productive in your private practice and how to improve your processes and systems. First, Gordon reveals how he went from being unorganized and even missing a client appointment to writing everything down in his planner. Then, we find out how to put the proper systems in place, tips on staying organized, and some important things to remember about goal setting. Productivity
Gordon reveals he was not an organized person when he started his private practice he was working for an agency. With so much on his plate, Gordon felt like he was juggling many things and letting essential items slip through the cracks. One day, Gordon completely missed an appointment with a client and he was mortified this happened. Wit…
playlist_add
Dec 3, 2018
Perry Rosenbloom | Making Your Private Practice Website Work For You |TPOT Podcast 059
In this episode of the Practice of Therapy Podcast, Gordon talks with BrighterVision CEO and Founder, Perry Rosenbloom. Perry and Gordon chat about Brighter Vision and what inspired Perry to start his business. Also, Perry reveals the tools Brighter Vision uses to enhance and build an active webpage. For example, Brighter Vision has an SEO specialist that will audit your SEO, with other companies the cost of an SEO audit is astronomical. However, Brighter Vision builds this cost into their services. Later, Perry gives his tips on getting a better website ranking. Blogging is a useful tool and showcasing your specialties will ensure a high ranking on a specific Google search. Meet Perry Rosenbloom
Perry has always had a connection to the field of therapy and therapists, having family both working in the field and benefiting from it. He founded Brighter Vision in March 2014 with a passion to use business savvy and web development know-how to help therapists both fully realize their care…
playlist_add
Nov 21, 2018
Thanksgiving |Practicing Gratitude, Kindness and Compassion
In this episode of the Practice of Therapy Podcast, Gordon goes solo and discusses his Thanksgiving traditions and how he tries to practice gratitude. Then, Gordon tells us about the recent conference he attended and his nomination for Best Therapist Blog from 2018 Best of Therapist Resources Awards. Later, we learn how networking can have a positive impact on ourselves and the lives of others in the community. Gordon then discusses the Netflix show 13 Reasons Why and what some students in Michigan did to address teen suicide with a program called 13 Reason Why Not. Lastly, Gordon sends thoughts and prayers to Paradise, CA and everyone affected by the shootings plaguing our country. Practicing Gratitude, Kindness, and Compassion
Gordon reveals how he is grateful for all the therapists out there because of the hardships they carry. Also, Gordon reminds us to practice compassion and kindness toward yourself and others. Solo practicing can be a lonely time, so it is essential to practice…
playlist_add
Nov 13, 2018
Tina Wehner | Intensives, Niches, and Collaborating in Private Practice | TPOT Podcast 058
In this episode of the Practice of Therapy Podcast, Gordon and Tina talk about how intensives are a game changer for private practice because it allows you to increase profits for less time worked. Tina explains what inspired her to get her certification as a sex addiction therapist and how it lead to other intensives she now offers. Next, the two discuss niches and some things that may be preventing therapists from creating one. Tina reveals some external and internal blocks that could be the culprit of your hesitancy. Later, Gordon and Tina talk about passive income, planning long-term, and collaborating with others. Meet Tina Wehner
Tina Wehner is the Founder and Executive Director of Livingwell Counseling and Associates, established in 2012. She is a counselor, a supervisor, and a consultant. Tina earned her BA in Human Services from Elon University and later received her Master’s degree in Counseling from Gordon Conwell Theological Seminary in Charlotte. Tina is a North Carolin…
playlist_add
Nov 5, 2018
Lessons Learned (What I Wish I Had Known...) In Private Practice | TPOT Podcast 057
In this episode of the Practice of Therapy Podcast, Gordon goes solo and discusses the things he has learned in his practice over the past twelve years. He reveals how he started his practice in the realm of his church life to see what would happen and it took off. Gordon wanted the freedom and flexibility that having his own practice allowed him. Then, Gordon reveals the lessons he has learned. The first lessons are the importance of making small steps, putting the right systems in place, and learning how to outsource. Later, Gordon talks the value of understanding ROI, planning things out, and setting goals. After, we learn some essential networking and marketing skills. The big one Gordon brings up is using the coordination of care form to let doctors know you are seeking new clients. Lastly, Gordon explains diversifying income, managing money, and creating niches. Importance of Making Small Steps
Gordon says if you bite off more than you can chew, it can really put you into crisis…
playlist_add
Oct 22, 2018
Setting Fees and Diversifying Your Income in Private Practice | TPOT Podcast 056
In this episode of the Practice of Therapy Podcast, Gordon goes solo and talks how to set fees and ways to diversify your private practice. Gordon also discusses how his private practice started as a counseling ministry within his church. Later, Gordon dispels the common myth that experience equals value. We also learn how Gordon sets his fees and some common things to look out for when doing your calculations. Keep in mind how many clients you want to see per week, how much time you want to spend per session, and how long it will take you to do the administrative tasks involved. Lastly, Gordon explains what diversifying your income means and some common ways to generate passive income. Gordon’s First Practice
Gordon reveals his private practice actually started as a counseling ministry within his church. Part of his profits would go to the church in exchange for having a place to practice. Gordon says his biggest mistake with this model was not charging enough to the clients. Exper…
playlist_add
Oct 15, 2018
Knowing Your Numbers in Private Practice |TPOT Podcast 055
In this episode of the Practice of Therapy Podcast, Gordon goes solo and talks about his recent invite to Joe Sanok’s Killin’ It Camp. Then, we find out why Gordon wants to assist others with their finances and the number one reason most private practices fail. Later, Gordon helps with analyzing current finances, and we discover why Gordon is on an insurance panel. Lastly, we learn how to break down our expenses, profit, and taxes. >>Get the FREE Finance Analysis Guide<<
Gordon’s “Why”
Gordon reveals his “why” for wanting to assist others with their finances. Then, Gordon divulges the number one reason most private practices fail because the owners have not prepared themselves financially for owning a business. Also, owners do not put the proper systems in place to fully understand how businesses work. Most private practices go under because the owners are worried about money, paying the bills, and financial stability. Analyzing Current Finances
Every private practice…
playlist_add
Oct 8, 2018
Katie Englert | Finding Resources to Boost Your Private Practice | TPOT Podcast 054
In this episode of the Practice of Therapy Podcast, Gordon talks with Katie Englert about the transition to private practice. The two reminisce about starting out their careers working in closets and how moving to private practice was a natural transition. There is, however, a lot you need to learn about the business side of things. With no business degree, Katie had to search far and wide for the resources she needed. Eventually, she decided enough was enough and that is how her business Practikat came to fruition. Katie discusses how Practikat makes business so much easier for private practice and all the different things you can find on her website. Later, we learn to do less bootstrapping and why being vulnerable can be beneficial for business.
>>Take the finance course survey here<<
Meet Katie Englert
Katie Englert, LPCC, NCC, BC-TMH is an experienced entrepreneur who works with therapists to help them pioneer new ways to practice. She believes that helping therapists find thei…
playlist_add
Sep 28, 2018
Billy Robinson, CPA | Bookkeeping and Accounting In Private Practice | TPOT Podcast 053
In this episode of the Practice of Therapy Podcast, Gordon talks with Billy Robinson, CPA about some essential things to remember when starting a business. Billy suggests seeking out a trusted CPA and an attorney in order to outsource some of the complicated aspects of running a business. We also learn why it is important to decide on your choice of business entity. Next, we discover how making profits and doing taxes are different when being the business owner as opposed to an employee. Lastly, Billy and Gordon discuss keeping overhead expenses low and some examples of key performance indicators. Overall, self-employment can be very rewarding, yet it is critical to making sure you are spending time ON the business rather than IN the business. Meet Billy Robinson
Billy is a director based in the Kingsport office of Brown Edwards and focuses his area of practice on construction and real estate related companies, family-owned businesses and governmental agencies. Billy has twice been n…
playlist_add
Sep 21, 2018
Jeremy Zug | Solutions To Insurance Credentialing & Insurance Billing In Private Practice | TPOT Podcast 052
In this episode of the Practice of Therapy Podcast, Gordon talks with Jeremy Zug fromPractice Solutions about his medical billing in private practice. The two discuss the advantages and disadvantages of using insurance panels versus private pay. Jeremy also brings up the fact that most providers disregard the option to do out-of-network billing and goes into detail on how to provide this service. Later they talk about insurance credentialing and Jeremey gives some helpful tips and tricks to make the process easier. Lastly, we find out why using Practice Solutions can make being on insurance panels easier and how you will never have to deal with an insurance claim again. Meet Jeremy Zug
Jeremy grew up in the Pacific Northwest where he discovered his passion for people. He decided to go to college in Chicago to further develop his skills working with people and pursue a degree in counseling. While in Chicago he worked for a group practice as a practice biller and marketing manager. Thi…
playlist_add
Sep 17, 2018
Kate Campbell & Katie Lemieux | Getting Clarity For Marketing Your Private Practice | TPOT Podcast 051
In this episode of the Practice of Therapy Podcast, Dr. Kate Campbell and Katie Lemieux from the Private Practice Startup Podcast join Gordon to talk about getting clarity with your marketing, diversifying and the importance of creating a niche in your private practice. They also talk about the importance of doing the “middle part” of marketing rather than focusing solely on strategies. In other words, knowing why and who you are marketing too and who is your ideal client. Kate & Katie share what they have learned in their journeys and how they got interested in their niche of helping clinicians brand and market their practices. Meet Kate & Katie
The Private Practice Startup is co-owned by Kate Campbell, Ph.D., LMFT and Katie Lemieux, LMFT. They’re two therapists with entrepreneurial spirits who are crazy about business. They live, work and play in South Florida.
Kate and Katie both built their 6-Figure private practices in less than 2 years from the ground up and love inspiri…
playlist_add
Sep 8, 2018
Mike Michalowicz | Using "Profit First" In Your Private Practice (Part 2) | with Kasey Compton | TPOT Podcast 050
This episode of the Practice of Therapy Podcast is the second of a two-part series interviewing Mike Michalowicz, the author of Profit First and Clockwork. Gordon is also joined by Kasey Compton and they both interview Mike about the Profit First concept and how it can help clinicians in their private practices and make them more financially secure. They also talk about honing your systems and processes to make your practice run itself rather than having it “run you”. Listen in to this fun interview and Mike’s knowledge about entrepreneurship and being a small business owner.
In part two of this interview, Mike focuses on some of the concepts behind his newest book, Clockwork: Design Your Business to Run Itself. Enter the book giveaway here!
Meet Mike Michalowicz
Mike mi-KAL-o-wits is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold two companies – one to private equity and another to a…
playlist_add
Sep 2, 2018
Mike Michalowicz | Using "Profit First" In Your Private Practice (Part 1) | with Kasey Compton | TPOT Podcast 049
This episode of the Practice of Therapy Podcast is the first of a two-part series interviewing Mike Michalowicz, the author of Profit First and Clockwork. Gordon is also joined by Kasey Compton and they both interview Mike about the Profit First concept and how it can help clinicians in their private practices and make them more financially secure. They also talk about honing your systems and processes to make your practice run itself rather than having it “run you”. Listen in to this fun interview and Mike’s knowledge about entrepreneurship and being a small business owner.
In part one of this interview, Mike focuses on how he came up with the Profit First system and some other ways of thinking about business finance to help us pay ourselves first AND make a profit. Enter the book giveaway here!
Meet Mike Michalowicz
Mike mi-KAL-o-wits is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold…
playlist_add
Aug 28, 2018
Alison Pidgeon | Buying An Office And Growing A Private Practice |TPOT Podcast 049
In this episode of the Practice of Therapy Podcast, Gordon talks with Alison Pidgeon, LPC about growing your private practice by diversifying your income. Alison and Gordon talk about what they have learned about growing private practices and then getting to the place where they both bought their own buildings. They also talk about some of the ways in which group practices can be formed and why they have chosen the business models they are using in their practices. Alison and Gordon talk about some of the things they have learned “the hard way” and what how they might have done differently in those beginning stages of their private practices. Meet Alison Pidgeon
Alison Pidgeon, MA, LPC, is a licensed professional counselor and the owner of Move Forward Counseling (www.moveforwardlancaster.com) in Lancaster, PA. Her private practice, which focuses on women’s issues, currently consists of six other therapists and two assistants. Alison has recently purchased an office building to…
playlist_add
Aug 18, 2018
Kasey Compton | Processes, Systems and Growing A Million Dollar Private Practice | TPOT Podcast 047
In this episode of the Practice of Therapy podcast, Gordon talks with Kasey Compton, LPCC who is the President/CEO of Mindsight Behavioral Group. Kasey was able to build a large group practice (80 staff members!) in 3 years time. Kasey and Gordon talk about the systems and processes she put in place in order to sustain that kind of growth successfully. Kasey also talks about money mindset and what is needed in order to feel confident about growth and building a practice to that level. Meet Kasey Compton
Kasey built a million dollar practice with over seventy-five staff members in less than two years from the ground up. She is the President/CEO of Mindsight Behavioral Groupwith multiple offices located in Kentucy. Kasey says, “it definitely wasn’t easy but I learned a lot scaling a practice”. She is now in year three and her business with basically running itself; largely due to the systems and processes we put into place.
Now, Kasey is a behavioral group consultant(www.consult…
playlist_add
Aug 7, 2018
Does Your Private Practice Support Your Lifestyle? | TPOT Podcast 046
In this episode of the Practice of Therapy Podcast, Gordon talks about creating a sustainable practice that supports the lifestyle you want to have. He talks to about how he would have done some things differently, knowing what he knows now about being in private practice. In particular, Gordon talks about what he has learned about why private practices fail and the financial side of owning a small business.
Apply for a Mastermind Group!
*Some of the links below are affiliate links. This simply means that I get a commission, at no extra cost to you, when you purchase the books mentioned using those links… Thanks in advance for using the links!
Private Practice Isn’t Always What You Think…
A book that has caught my attention here lately and I have been reading is The E-Myth Revisited; Why Small Businesses Fail and What To Do About It by Michael E. Gerber. The premise of the book is that most people that go into small business are excellent technicians but lack the skill for ma…
playlist_add
Aug 1, 2018
Jarrod Justice | Caring For The Caregiver & Spirituality In Private Practice | TPOT Podcast 045
In this episode of the Practice of Therapy Podcast, Gordon talks with Jarrod Justice about caring for caregivers and the importance of self-care in this field. They also talk about spirituality how that can be an influence for people in their lives. Gordon and Jarrod have a conversation about how they both have what that consider “faith informed” practices. Both are clergy people and they talk about how this influences the way they do therapy and the ethical considerations they both take in their practices. Meet Jarrod Justice
Jarrod Justice, MAMFT, is a post-master’s counselor in Knoxville specializing in marriage and family therapy. He currently works at Haven Family Psychiatry with clients who are experiencing: anxiety, depression, sexual health issues, relationship concerns, and challenging family dynamics.
Jarrod has worked as a Christian minister for over a decade in Knoxville—serving in various roles as a college pastor, worship leader, and lead pastor. He also has e…
playlist_add
Jul 23, 2018
Jeff Geunther | Using Your Digital Assets To Grow Your Private Practice | TPOT Podcast 044
In this episode of the Practice of Therapy Podcast, Gordon talks with Jeff Geunther, LPC about his private practice journey and how he has built his private practice and other business ventures. Jeff is an expert in SEO (Search Engine Optimization) and how to grow counseling and therapy practice using their digital assets. Jeff talks about several of the things he has learned about optimizing private practice websites based on his research into how people search for therapists. Jeff tells too how he has used this information to develop The Practice Academy and The Therapy Den, an online directory for therapist. Meet Jeff Geunther
Jeff Guenther, LPC, is a therapist in Portland, OR. He has been in private practice since 2005 and currently leads workshops on how therapists can build their digital brand and attract more clients online. Jeff is the creator and owner of Portland Therapy Center, a highly ranked therapist directory. Jeff has just launched a new progressive therapist directo…
playlist_add
Jul 13, 2018
Kristen Breese | Making The Move From Solo To Group Practice | TPOT Podcast 043
In this episode of the Practice of Therapy Podcast, Gordon interviews Kristen Breese, LCPC about making the transition from being a solo practitioner to owning a group practice. They also talk about business growth and how taking it slow is sometimes a better option for people. Kristen talks about the importance of just doing one thing at a time; “you have to walk before you can run…”. Kristen also talks about some of the mindset changes and the things that she needed to learn when she made the switch from solo practice to group practice. Kristen and Gordon also talk about the various tasks that come with being a group practice owner and some of the challenges they had to overcome as they grew. Meet Kristen Breese
Kristen Breese, LCPC is CEO and founder of Counseling Works and multi-disciplinary group practice in Naperville, IL. Kristen is a psychotherapist, business consultant, coach, entrepreneur and speaker. She specializes in treating co-dependency, boundaries, and generali…
playlist_add
Jun 30, 2018
Sustainability, Financial Freedom and Profit First in Private Practice | TPOT Podcast 042
In this episode of the Practice of Therapy Podcast, Gordon talks about having a sustainable and profitable private practice and some of the mindset changes he has made around all this. Gordon shares how the book, Profit First by Mike Michalowicz, has changed some of his thinking around the financial side of private practice. In particular, Gordon talks about getting away from some of the traditional ways in which we think about money and how to use it. It’s a mindset shift of not letting what you gain financially from your practice being just the “leftovers”. It’s about maintaining a lifestyle that is comfortable and sustainable over the long haul.
>>Enter the Sustaining Your Practice Giveaway<< Beating All The Money Angst
This past month we had to buy a new car. My daughter was in an accident (No one was hurt thank God!) and so it was a “have to” kind of situation; the car was totaled. And whenever you have to make a big money decision like that, it really causes you to…
playlist_add
Jun 22, 2018
Using G-Suite So It's HIPAA Compliant | with Joe Sanok | TPOT Podcast 041
In this episode of the Practice of Therapy Podcast, Gordon does a “reverse interview” with Joe Sanok about why using G-Suite in your private practice might be a good idea. The original interview was first released as Episode 309 of the Practice of the Practice podcast with Joe Sanok. Gordon and Joe talk about why they started using G-Suite and some of the hacks and tips therapists and counselors can use in their practices to work more efficiently and make it HIPAA compliant. Meet Joe Sanok
Joe is no stranger to the Practice of Therapy. Joe is the person behind the Practice Of The Practice Podcast which is the #1 podcast for counselors and therapists learning about private practice and what to do to grow and scale. It is one of the top resources out there in this private practice building space. Joe has been a previous guest on the Practice of Therapy Podcast, Episode 011, How To Level Up And Grow Your Private Practice.
Joe, his wife Christina and their two daughters live in Trav…
playlist_add
Jun 11, 2018
Dayna Sykes | Making The Jump Into Private Practice From Agency Work | TPOT Podcast 040
In this episode of the Practice of Therapy Podcast, Gordon talks with Dayna Sykes, LPC about making the transition into private practice from agency work. In particular, Dayna talks about being able to start doing the kind of work she is really passionate about and doing things her way. Dayna also talks about the big learning curve for her as she moved into private practice, especially since she is a solo practitioner. Gordon and Dayna also talk about getting on and OFF insurance panels and what that process has been like for Dayna. Dayna also talks about how she developed her niche and the transitions she made around that. They also talk about the importance of not being too isolated in your practice and drawing on the support and help of others. Meet Dayna Sykes
Dayna Sykes, LPC-MHSP is the owner of Gordonsville Counseling & Play Therapy in Gordonsville, TN (cool name by the way!). Her website is daynasykeslpc.com. Dayna specializes in working with teens who are struggling with an…
playlist_add
Jun 4, 2018
Navigating the Business Side of Private Practice | TPOT Podcast 039
In this episode of the Practice of Therapy Podcast, Gordon talks about some business basics and being able to navigate the business side of private practice. There are several places to focus when going into or growing your private practice. Gordon breaks these different focus area down into: mindset, planning, managing, marketing, re-investing, and sustaining. Ultimately, having a private practice as a therapist or counselor is being in business to “sell” your time and expertise. People want and need to come to us for our services. Knowing the business side of this assures success. Business…
[biz-nis]
Noun
* an occupation, profession, or trade:His business is poultry farming.
* the purchase and sale of goods in an attempt to make a profit.
* a person, partnership, or corporation engaged in commerce, manufacturing, or a service; profit-seeking enterprise or concern.
Watch the video of the webinar here Private Practice Mindset
Being employed is not the same as being sel…
playlist_add
May 27, 2018
Jane Carter | Finding Your Superpowers In Private Practice | TPOT Podcast 038
In this episode, Gordon talks again with Jane Carter, LPC about finding your “Superpowers” and priorities in private practice. Jane and Gordon share how their mindsets have shifted over time and how it has changed the focus of their practices. Jane also shares how getting some business coaching changed her practice and helped her to grow exponentially. She also shares how she made the shift to doing more coaching rather than traditional therapy in her practice. They also talk about being able to embrace change and taking some risks. And, at the same time, being genuine to yourself and knowing your gifts. Meet Jane Carter
Jane Carter, LPC is a counselor and business coach from Asheville, NC. Jane has spent the last several years in private practice as a counselor and has recently begun focusing more on business coaching, not only for therapists but other businesses as well. Her website is: JaneCarterCoaching.com
Jane says, “As a therapist, business coach, and life coach, I love…
playlist_add
May 22, 2018
Finding Your Purpose and Passion In Private Practice | TPOT Podcast 037
In this episode of the Practice of Therapy Podcast, Gordon talks about finding and living into your purpose and passion in private practice as a therapist, counselor or social worker. One of the important pieces of being successful in private practice is simply making sure you are doing what you enjoy and that give meaning. Gordon talks about some of the insights he has had lately through attending conferences and the work being done around the opioid crisis occurring in Tennessee and other parts of the country. Finding Your Passion
If you were to think about it, when was it that you decided to go into the career you are in? Was there a defining moment? What about people that maybe influenced you?
All of us go into this work for different reasons. It might be an interest in the clinical side of things. Or maybe you simply do this out of a passion for helping people who are struggling in life. It might be too that you had gone to therapy yourself and discovered a passion for this kind…
playlist_add
May 8, 2018
Whitney Owens, LPC | Starting Fresh & Growing Fast In Private Practice | TPOT Podcast 036
In this episode, Gordon talks with Whitney Owens, LPC about marketing a private practice after starting from scratch. Whitney is the owner of Waters Edge Counseling in Savannah, GA. Whitney has started a private practice twice. Because of moves, she has made with her family, Whitney has had practices in both Georgia and in Colorado. Whitney and Gordon discuss the ways that she found to network and make contacts with people to grow her practice quickly after starting it. Meet Whitney Owens, LPC
Whitney is originally from Valdosta, Georgia and has a master’s degree in Professional Counseling from Richmont Graduate University in Atlanta. GA. Following graduate school, Whitney and her husband immediately moved to Denver, CO where she built a private practice while also doing inpatient work at a local hospital. In 2014 they moved to Savannah, Georgia and Whitney started Water's Edge Counseling. Whitney is married with two beautiful girls ages five and one.
In addition to counseling, Wh…
playlist_add
May 3, 2018
Part 4 | Marketing and Getting Referrals | Love the Work, But Hate the Job | TPOT Podcast 035
This is part 4, of this four-part series of the Practice of Therapy Podcast, “Love the Work, But Hate The Job”. In this session, Gordon talks about marketing and developing referral sources as you start and grow your private practice. This four-part series discusses the various steps and things a clinician might want to think about as they move into private practice. Especially those people making the transition from agency work into private practice. The series discusses: 1.) Knowing your “WHY”, 2.) Making a Plan, 3.) Setting-up an Office, and 4.) Marketing & Getting Referrals.
Check out the mini-course: “Love the Work, But Hate The Job”
In this course, you will be emailed 4 lessons, one each day, that will walk you through a way to think about making the transition from agency work into private practice. (Get the discount here!)
Marketing and Referral Sources
“Marketing” is a word most of us therapist types shy away from. The idea of “selling” anything really…
playlist_add
May 2, 2018
Part 3 | Setting Up The Office | Love the Work But Hate the Job | TPOT Podcast 034
This is part 3, of this four-part series of the Practice of Therapy Podcast, “Love the Work, But Hate The Job”. In this session, Gordon explores some of the logistics around setting up an office and getting started with your private practice. This four-part series discusses the various steps and things a clinician might want to think about as they move into private practice. The series discusses: 1.) Knowing your “WHY”, 2.) Making a Plan, 3.) Setting-up an Office, and 4.) Marketing & Getting Referrals.
Check out the mini-course: “Love the Work, But Hate The Job”
In this course, you will be emailed 4 lessons, one each day, that will walk you through a way to think about making the transition from agency work into private practice. (Get the discount here!)
Setting Up The Office
One of the very first things you have to figure out, logistically, about going into private practice is where and how you will see clients. The good news about doing talk therapy is all you really…
playlist_add
May 1, 2018
Part 2 |Making A Plan | Love the Work, But Hate the Job |TPOT Podcast 033
This is part 2, of this four-part series of the Practice of Therapy Podcast, “Love the Work, But Hate The Job”. In this session, Gordon talks about making a plan for transitioning into private practice from working in an agency setting into private practice. This four-part series discusses the various steps and things a clinician might want to think about as they move into private practice. The series discusses: 1.) Knowing your “WHY”, 2.) Making a Plan, 3.) Setting-up an Office, and 4.) Marketing & Getting Referrals.
Check out the mini-course: “Love the Work, But Hate The Job”
In this course you will be emailed 4 lessons, one each day, that will walk you through a way to think about making the transition from agency work into private practice. (Get the discount here!) Making a Plan
Needless to say, for most things in life, if you plan it out, things usually tend to go better. That is not to say though, plans always go as expected! Nonetheless, if you don’t know where…
playlist_add
Apr 30, 2018
Part 1 | Knowing Your WHY | You LOVE the Work, But HATE the Job | TPOT Podcast 032
For many counselors, therapists, social workers, and psychologists, the dream of being in private practice, or even owning their own practice, seems daunting. In this four-part series of the Practice of Therapy Podcast, Gordon talks about the steps needed to make the transition from doing agency work, as a mental health clinician, to being in private practice. The series discusses: 1.) Knowing your “WHY”, 2.) Making a Plan, 3.) Setting-up an Office, and 4.) Marketing & Getting Referrals. Check out the mini-course: “Love the Work, But Hate The Job”
In this course you will be emailed 4 lessons, one each day, that will walk you through a way to think about making the transition from agency work into private practice. (Get the discount here!)
Knowing Your “WHY”
For me, the place to always start is to ask “Why”. Why do you want to go into private practice to begin with? And why did you chose this profession to begin with? We all have different motivations for why w…
playlist_add
Apr 23, 2018
Rachel McCrickard, LMFT | Clinical Supervision and Getting a "Motivo" in Private Practice | TPOT Podcast 031
In this episode of the Practice of Therapy Podcast, Gordon talks with Rachel McCrickard, LMFT about clinical supervision and her new venture, Motivo. Motivo helps solve the problem clinicians have around finding supervisors that are a good fit for them in their development and movement toward licensure. One the problems many people run into, especially in rural areas, is being able to have access to clinical supervision. They discuss the changes that have occurred with the licensure in many states, and the ability to meet with clinical supervisors via video conferencing. Motivo helps pair pre-licensed clinicians with the clinical supervisors they really want to work with. Meet Rachel McCrickard, LMFT
Rachel McCrickard, Founder/CEO of Motivo, is a Licensed Marriage and Family Therapist with extensive experience in the mental health care industry. A graduate of Azusa Pacific University, Rachel spent the early years of her career providing therapy to homeless individuals in Los Ang…
playlist_add
Apr 17, 2018
Sybil Smith, LPC | Private Practices In Dual Locations | TPOT Podcast 030
Download Podcast In this episode of the Practice of Therapy Podcast, Gordon has a conversation with Sybil Smith, LPC-MHSP about having a private practice in two different locations and, in two different states. Sybil shares how she has grown a successful group practice that serves very different populations due to cultural shifts. Sybil shares how she made the decision to make the move from agency work and step out into private practice. Sybil and Gordon talk about their decisions to join insurance panels and how that was not only economical decision but also a values-based decision. Meet Sybil R Smith, LPCS, FAMI, MT-BC
Since 2003, Sybil has been a helper - first as a board-certified music therapist, then as a counselor, and now as a GIM Fellow and clinical supervisor. Using creativity and her entrepreneurial spirit, she opened a private practice and has now expanded into a group practice that focuses on providing trauma informed care in the experiential psychotherapy models, in t…
playlist_add
Apr 2, 2018
Amber Hawley & Maelisa Hall | "Biz Besties" in Private Practice | TPOT Podcast 029
Download Podcast In this episode of the Practice of Therapy Podcast, Gordon has a conversation with Amber Hawley, LMFT and Dr. Maelisa Hall about developing business relationships and support systems in private practice. Amber and Maelisa talk about being able to connect with people that are in similar places in their journey and how it has helped their practices thrive and grow. They talk about how getting together with others for support has increased their productivity and ability to focus in their businesses. Meet Amber Hawley
Group psychotherapy practice owner, licensed marriage and family therapist, business coach, ENFP, mom of three kids and avid coffee drinker. You can find out more about Amber at: www.amberhawley.com www.couplesfix.com www.fremontcounselingservices.com Meet Dr. Maelisa Hall
Licensed psychologist, consultant and trainer, online biz owner, ENFP, wife, cat owner and nail design enthusiast. You can find out more about Maelisa at: www.qaprep.com www.maeunle…
playlist_add
Mar 16, 2018
Rob Reinhardt | Electronic Health Records (EHR) For Private Practice | TPOT Podcast 028
In this episode of the Practice of Therapy Podcast, Gordon has a conversation with Rob Reinhardt, LPCS of “Tame Your Practice”. Rob and Gordon talk about EHR (Electronic Health Records) and how clinicians might decide which EHR might be the best fit for them in their practices. EHRs can be one of the most important investments a clinician can make in their practice. Rob’s expertise is in doing EHR reviews and looking in detail at the features the various EHR’s available for practitioners.
playlist_add
Mar 9, 2018
Samara Stone | Being Pro-Insurance In Your Private Practice| TPOT Podcast 027
In this episode, Gordon talks with Samara Stone, LCSW about having a pro-insurance private practice. Samara is a person you need to know in the private practice realm. Samara teaches so much about work-life balance and is an innovative and inspiring leader in the field of behavioral health. Gordon and Samara share their journeys into private practice and how they came to the decision to be on insurance panels instead of being strictly private pay. Samara’s approach is inspirational and encouraging to those of us in this field.
playlist_add
Feb 20, 2018
Marketing Strategies for Private Practice | TPOT Podcast 026
In this episode, Gordon talks about marketing strategies for your counseling and therapy private practices. Ultimately, marketing is about helping people find you and helping you connect with your ideal client. Marketing can be done in two ways, online and offline. Gordon talks about the strategies of doing both and focusing on the ways that fit you and your personality best.
playlist_add
Feb 12, 2018
Maureen Werrbach | Group Private Practices, Contractors, Employees and Which Way To Go! | TPOT Podcast 025
In this episode, Gordon talks with Maureen Werrbach, LCPC about starting a group private practice and how she grown and approached building a large group practice in Chicago, IL. Gordon and Maureen talk about how sharted the Facebook Group, “Group Practice Exchange” and some of the questions that come up for the members of that group. They also talk about the advantages and disadvantages of having 1099 (contractors) vs. W2 (employees).
playlist_add
Feb 5, 2018
Balancing the Business and Clinical Side of Private Practice | TPOT Podcast 024
In this episode, Gordon talks about the balance between the clinical vs. business side of running a private practice. Even though there are some overlaps of clinical processes and business processes, it is usually helpful to keep things separate. Gordon talks about having a good handle on how you spend your time and having processes in place to manage the various aspects of operating a private practice as a counselor, therapist, psychologist or social worker.
playlist_add
Jan 29, 2018
Mel K. Whaley | Making Your Services Available & Advocacy in Private Practice | TPOT Podcast 023
In this episode of the Practice of Therapy Podcast, Gordon talks with Mel K. Whaley about advocacy and help make mental health services more readily available to the people that need it most. Mel talks about several of the projects she has been working on in both the for-profit and non-profit sectors to help providers have better support and improve their performance in the way they run their practices. Mel’s main focus has been to use her business background to help clinicians work more efficiently and improve business processes.
playlist_add
Jan 24, 2018
Time, Money, Outsourcing & Bootstrapping in Private Practice | TPOT Podcast 022
In this episode, Gordon talks about using your time and money resources and when to “bootstrap” vs.outsource in private practice. There is a relationship between our time and money assets. The biggest commodity as counselors and therapists have is our time. We trade our time for money. Gordon talks about getting the best ROI for your money by developing a mindset and understanding of your time and its value. Knowing where to focus your efforts depends on which phase of private practice you are in.
playlist_add
Jan 16, 2018
Dr. Maelisa Hall | Creating Meaningful Documentation in Private Practice | TPOT Podcast 021
In this episode, Gordon talks with Dr. Maelisa Hall from QA Prep about documentation and the common problems clinicians in private practice run into with their paperwork. Maelisa discusses some strategies around staying current with your documentation and getting caught up when you have fallen behind. “Session notes should be thought of as a part of your therapy session”. Gordon and Maelisa also talk about some of the challenges of starting a new business/practice and the importance of sticking things out and being persistent with what you do to build a practice.
playlist_add
Jan 5, 2018
Rachael Norman | Making Private Pay and Out-Of-Network "Better" | TPOT Podcast 020
In this episode Gordon talks with Rachael Norman about helping self-paying clients who want to use their health insurance to pay for your services. The easiest way for practitioners to help people collect out-of-network insurance benefits is to offer a “superbill”. Rachael talks about how and why her company developed an app called “Better” that helps clients easily get paid back for their out-of-pocket expenses, using a superbill, from their health insurance.
playlist_add
Dec 19, 2017
11 Tips for Private Practice Success | TPOT Podcast 019
In this episode, Gordon talks about 11 things therapists, counselors and other mental health clinicians can do to help their private practices succeed in the coming year. From being action oriented to planning and preparing for the long haul, private practice success depends as much as anything on being persistent and consistent. Owning and running a small business takes a lot of knowledge and skill. Gordon discusses these top things he has learned in his years as a private practice owner.
playlist_add
Dec 11, 2017
Jim Turner | Private Practice Collections and Getting Paid | TPOT Podcast 018
In this episode, Gordon talks with Jim Turner about collections and getting paid in your private practice as a therapist, counselor or other mental health provider. They discuss having client credit cards on file and how to have a system that is secure and reduces liability for the clinician. They talk about how to set this up and then how to present it to clients. Jim talks about having a clear and simple financial policy with clients so that there very few questions about payment expectations.
playlist_add
Dec 1, 2017
Preparing and Planning for Private Practice Growth | TPOT Podcast 017
In this episode of the Practice of Therapy Podcast, Gordon talks about how to plan and prepare for private practice growth. Knowing your “numbers”, getting the support you need, outsourcing and automating tasks are essential parts of having successful growth and taking your practice to the next level. Whether you are just starting into private practice or already have a practice and thinking about adding other clinicians, it is important to understand the costs or overhead of being in practice. Gordon talks about value of drawing on the support of a mastermind group or coaching. Gordon also discusses why outsourcing and learning to automate things more will give a better return on your time investment.
playlist_add
Nov 18, 2017
Kelly Higdon | Making The Transition Into Private Practice | TPOT Podcast 016
In this podcast episode Gordon interviews private practice coach and consultant Kelly Higdon, LMFT. They talk about therapists and counselors making the transition into private practice and some of the common barriers people run into in knowing the business side of things. They also talk about the importance of mindset and knowing your numbers (money) and being able to have an honest look at your finances.
Gordon and Kelly talk too about the importance of knowing your “why” and your own motivation behind going into private practice. They discuss the importance of having a plan and breaking things down into manageable steps.
playlist_add
Nov 14, 2017
Productivity, Time Management and Outsourcing in Private Practice | with Nikki Carey | TPOT Podcast 015
In this podcast episode Gordon talks about productivity and time management in private practice. One of the main things that separates really successful private practice owners from those that struggle the most, is how they manage their time and get things done.
How many times have you felt overwhelmed with the shear volume of stuff that needs your attention? For me, it happened a lot! So I decided to get a handle on it and look at how I was spending my time and what I could do to better manage not only my time but my productivity.
One of the main productivity “hacks” for most people in private practice is to hire a virtual assistant. One of the biggest time killers for anyone in practice is doing follow-ups and answering phone calls. So Gordon has a conversation with his virtual assistant and intake coordinator, Nikki Carey, about what they have learned together about managing intakes and helping Gordon spend his time on things that truly need his attention and expertise.
playlist_add
Nov 5, 2017
Cecilia Briseno | Bi-Lingual and Immigrant Clients as a Private Practice Niche | TPOT Podcast 014
In this podcast episode Gordon has a conversation with Cecilia Briseno, LCSW and her unique niche of working with clients who are navigating the immigration process. In particular the difficulty of families being separated during this whole process. Gordon and Cecilia talk about making the transition from working for an agency to private practice. Cecilia tells about how she started into private practice and doing it in a cost effective way. They discuss being able to prepare financially for that transition. Cecilia also talks about how she has been able to diversify her income streams in her practice through providing evaluations.
playlist_add
Oct 27, 2017
John Clarke Knows Marketing | How To Create A Private Practice Brand That Works | TPOT Podcast 012
In this podcast episode Gordon has a conversation with John Clarke from Private Practice Workshop and Unconditional Media. Gordon and John talk about online marketing for your private practice and some of the strategies and ways to market. John talks about some of the different philosophies of marketing and how these can be applied to private practice. John and Gordon also talk about branding and how that differs from advertising and some strategies for creating a private practice “brand”. They talk about the importance of being able to connect with potential clients and communicate to them about how you can help them with their problems. Ultimately marketing is about getting you and your private practice in front of potential clients and communicating to them about how you will help them.
playlist_add
Oct 20, 2017
Joe Sanok | How to Level Up and Grow Your Private Practice | TPOT Podcast 011
In this podcast episode Gordon has a conversation with Joe Sanok from the Practice of the Practice Podcast. Joe and Gordon talk about scaling and “leveling up” your private practice and the ways the counselors, therapists and mental health clinicians can take their practices to the next level. They talk about the importance of having mentors and coaching in helping with growth and scaling your private practice. Joe and Gordon also talk about making the transition from agency work into private practice and the different phases of starting, growing and scaling your practice.Joe speaks to how a person should be spending their time and resources during these different stages. They discuss learning how to maximize your time by learning to spend it on things that will move you forward rather than hold you down. By focusing on your ROI (return on investment) of both your time and money will help you take your practice to the next level. Joe and Gordon also talk about mindset in private pr…
playlist_add
Oct 12, 2017
Danielle Kepler, LCPC on Taking Insurance and Insurance Credentialing in Private Practice | TPOT Podcast 010
In the podcast interview, Gordon talks with Danielle Kepler about insurance credentialing and billing in private practice as a therapist, counselor, social worker or other mental health clinicians. Danielle speaks to some of the advantages and disadvantages of being credentialed with insurance companies and accepting insurance in your private practice.Gordon and Danielle talk about how they decided to be on insurance panels and why they did not go strictly private pay in their practices. Danielle also talks about being your own biller and how to make the process simpler and less intimidating. They discuss how to start the process of becoming credentialed with insurance companies and some strategies around getting on insurance panels.
Danielle Kepler, LCPC is the founder and “head insurance guru” at Be Your Own Biller, LLC, where she offers consultation to business owners, solo practitioners, and non-profits local to Chicago and across the nation. Be Your Own Biller’s mission is…
playlist_add
Oct 6, 2017
Daniel Fava on Effective Private Practice Website Design | TPOT Podcast 009
In this episode of the Practice of Therapy Podcast, Gordon talks with Daniel Fava about building your own private practice website and how have effective website design that is user friendly and easy to navigate. Gordon and Daniel also talk about why someone might want to build their own website verses having a web designer do the work. They also cover common website design mistakes and how to increase SEO (search engine optimization)
Daniel Fava is a web designer and founder of CreateMyTherapistWebsite.com. Daniel teaches therapists how to create websites and attract more clients online. After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Daniel offers web design services, consultations and online training to help therapists overcome tech-fears and grow their business through online marketing. You can get free access to his library of PDFs, cheat sheets, and e-books by cl…
playlist_add
Sep 30, 2017
Clay Cockrell on Online Counseling | Providing Your Services in Unconventional Ways|TPOT Podcast 008
In this episode of the Practice of Therapy podcast Gordon talks with Clay Cockrell, LCSW about online counseling and building a private practice using online services. Gordon and Clay discuss how being able to add online therapy as an option for clients, can be a great way to reach people who need our services but find it difficult to reach our offices. Gordon and Clay talk some about the logistics of providing online therapy and some of its limitations due to state regulations. They also discuss how providing online counseling can have global reach and give people a way to connect with professionals in some of the remote areas of the world.
Clay Cockrell, LCSW is a therapist based in New York City and is the founder of several counseling oriented endeavors. Clay is the person behind OnlineCounselling.com, a listing directory with the mission of helping clients all over the world to find the therapist or life coach that will best meet their needs. The site also works through their edu…
playlist_add
Sep 18, 2017
Roy Huggins on Technology, HIPAA and The Financial Side of Private Practice | TPOT Podcast 007
In this episode of the Practice of Therapy Podcast Gordon interviews Roy Huggins about tech, HIPAA, self-care and the business side of private practice. Roy talks about his private practice journey and how he was able to use his business and technology background to start Person-Centered Tech. Roy also talks about the ethics of using our technology and doing it in a way that protects clients and keeps their information secure. Gordon and Roy talk about the difference between being “HIPAA compliant” vs. “HIPAA secure”. They also discuss the importance of financial self-care in private practice and why it is important for clinicians to be prepared for the constant technology changes that come with running a private practice. Also making and charging enough to support yourself and keep your practice viable.
Meet Roy Huggins
Roy Huggins, LPC NCC, is a counselor in private practice who also directs Person-Centered Tech. Roy worked as a professional Web developer for 7 years before…
playlist_add
Sep 10, 2017
TPOT 006 |Allison Puryear, LCSW | Marketing Your Private Practice Without Fear
In this episode of the Practice of Therapy Podcast, Gordon has a conversation with Allison Puryear, LCSW about marketing your private practice. Knowing how to market a private practice as a counselor, therapist, social worker or psychologist is essential in growing and building a successful practice. Gordon and Allison discuss some of the mindset changes we need when it comes to marketing. Marketing really comes down to building relationships through both networking and your online presence.
Meet Allison
Allison Puryear, LCSW is the person behind Abundance Practice Building (abundancepracticebuilding.com and abunDanceparty.com) and is private practice coach and consultant. She also is in private practice in Asheville, NC. She consults with counselors wanting to start or optimize private practices. Having had successful practices in 3 states, with pauses for 2 maternity leaves, she has private practice building experience in spades and loves to share what works.
playlist_add
Sep 4, 2017
TPOT Session 005 | Jane Carter, LPC | Your Money Mindset in Private Practice
In this session of the Practice of Therapy Podcast, Gordon has a conversation with Jane Carter, LPC about “Money Mindset” and how it can affect us in our private practices. Jane talks about the importance of having an abundance vs. scarcity mindset in being able to overcome some of our fears about money and what to charge clients.
Jane Carter, LPC is a counselor and coach who is committed to helping therapists have more money, fun, and freedom in their practice. She focuses on a mix of both strategy and mindset to help private practitioners feel inspired in their work, to use their creativity, and to successfully balance the roles of clinician & entrepreneur. Jane is the founder of Brew Your Practice coaching and events, and is a speaker, writer, world-traveler, coffee-shop connoisseur, and local-craft-beer-snob. She can be reached at www.BrewYourPractice.com and www.JaneCarterCounseling.net.
playlist_add
Aug 27, 2017
TPOT Podcast Session 004: Dr David Hall on Learning From Failures in Private Practice
Part of learning new things in private practice requires us to fail at different times in our careers. In fact we do have to get outside our comfort zones to grow and learn. In this episode Dr. David Hall talks about what he has learned about private practice not only through his successes, but from his failures.
Dr. S. David Hall is a LMFT and LPC in practice in Knoxville, TN. He is the Executive Director of Haven Family Psychiatry, an outpatient psychiatric clinic in Knoxville. David is also the founder of the Narrative Institute, a continuing education group that puts on workshops and seminars, and is the head of business development and long-term strategic planning for Basis Health Group, a telepsychiatry practice providing services in multiple states. For more information, visit www.davidhallmft.com.
playlist_add
Aug 24, 2017
TPOT Session 003: Business Models and Business Plans in Private Practice
Session 003: Business Models and Business Plans in Private Practice
In this session, Gordon talks about the difference between business models and business plans in private practice. Also discusses the importance of each.
playlist_add
Aug 24, 2017
TPOT Session 002: Growing Your Practice with the 3 "P's"
Session 002: Growing Your Private Practice with the 3 "P's"
In this session, Gordon talks about growing your practice by having a plan, being persistent and having patience.
playlist_add
Aug 24, 2017
TPOT Session 001: Introduction and Knowing Your "Why"
Session 001 of the Practice of Therapy Podcast with Gordon Brewer:
In this episode, Gordon talks about his journey into private practice as a therapist and why he started the Practice of Therapy blog and podcast. Also Gordon talks about the importance of knowing your "why"
playlist_add