How Sharing Can Change the World with Benita Matofska & Sophie Sheinwald
Play • 33 mins

How can sharing change the world? You may or may not be aware that this week (16-22 June 2019) is Global Sharing Week. It’s also the week that an incredible new book by Benita Matofska and Sophie Sheinwald called Generation Share. Generation Share is a collaboration between speaker, social change-maker and global Sharing Economy expert Benita Matofska and visual storyteller and photographer Sophie Sheinwald. It brings to life the phenomenon causing the most significant shift in society since the Industrial Revolution, and does so through telling the awe-inspiring stories of the change-makers behind the Sharing Economy.

On the Practical Magic Podcast this week I am sharing Benita and Sophie, and some of the incredible stories examples of sharing and the stories of profound examples of sharing from around the world, and how it captures the powerful action we can take when we capture hope and positivity around the world.

We also explore

  • How humility drives purpose and passion
  • How Sophie captured the spirit alive in those she photographed by connecting them back to their purpose
  • How life saving milk banks could prevent 2.1m deaths per year
  • How the power of sharing connected Benita and Sophie to the slums of Mumbai and an incredible young change maker who is educating and providing a meal for women who wouldn’t have access to education or food.
  • How the food sharing app Olio is putting an end to food waste and allows people in their local communities to eat and connect with their neighbours
  • How the sharing economy is the true value of the ‘we’ not ‘me’ generation.


Find out more about Benita, Sophie and Generation Share

Generation Share, the book

Generation Share on Instagram

Benita Matofska website

Benita Matofska Instagram

Benita Matofska Twitter

Sophie Sheinwald website

Sophie Sheinwald Instagram


Benita & Sophie’s Sharing Track

Why Share by Rifka Ravenna

More episodes
Clear search
Close search
Google apps
Main menu