EP68: Marketing, Lead Generation and Biz Dev for Consultants
Play • 8 min

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to get a steady flow of leads coming into your business.

Many consultants don’t develop the skills to generate clients when they need them, and that puts them on the revenue rollercoaster. You know what that means: months of high highs and low lows, going all in on a client project only to scramble to replace that income when the project ends. It’s a dreadful cycle where you get business and chase business and on and on it goes. The client chase is stressful, full stop. 

Lead generation is something all management consultants must focus on to grow their businesses. In this episode, I show you how to get to a point where you have a steady stream of leads coming into your business.  

Key areas discussed in this episode:

  • 0:24 Why you can’t just avoid and ignore the marketing function 
  • 1:34 What you need to acknowledge and embrace first and foremost to get a steady flow of leads 
  • 2:23 What percentage of the business you’re bringing in should be from your own sources and clients (rather than depending solely on referrals) 
  • 2:35 How many successful consultants create a strong foundation for their businesses
  • 3:48 What happens when you hire out lead generation too early (and when you should hire it out instead)
  • 4:15 Pros and cons to the different options of hiring out lead generation
  • 6:05 Why it’s important to find marketing techniques that you enjoy

Tune into this episode to get some possibilities and ideas to think about for lead generation and marketing. Watch it on YouTube: https://youtu.be/9txHu8PgHwA or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast.

Episode Hashtags: #LeadGeneration #BusinessDevelopment #ManagementConsulting

Long show notes: 

🔔 Subscribe for more! ➡️ http://bit.ly/PJCYTsub  ​​

WATCH ✅ LinkedIn Lead Generation with Direct Outreach  ➡️ https://www.youtube.com/watch?v=on6YwNjImOY 


WATCH ✅Selling With Integrity: Beliefs  ➡️ https://www.youtube.com/watch?v=t0XVuQZCSIg 


READ ✅The Definitive Guide to Winning Six-Figure Clients ➡️ http://6figureclients.com/   


For more tips to help you create a profitable, joyful business without exhaustion​, follow me on Instagram: www.instagram.com/samantha.hartley.71 

Whenever you’re ready, here are 3 ways I can help you grow your consulting business:

  1. Subscribe to my free podcast, Profitable Joyful Consulting

Seriously, I give away trade secrets and insider info every week - the same lessons I teach my clients about what works now to get clients, deliver work with ease and enjoy your business more. — On YouTube and your favorite podcast app.

  1. Connect with your peers in the free Profitable Joyful Consulting community

Ask questions, share insights, find colleagues. There’s 1300 consultants in the group, sharing value and referring. — Click here to join https://www.facebook.com/groups/ProfitableJoyfulConsulting 


  1. Work with me to multiply your revenues without exhaustion

If you'd like to add $150-750K to your business, just email me (samanthah@enlightenedmarketing.com) with the word “multiply.” Tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! ❤️🎉🙌🏼


Get 60% off your first month of Armoire ➡️ armoire.style/refer/sjh   

Get a free month of Jewelry by Rocksbox ➡️ https://www.talkable.com/x/C0ugX2 

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