EP75: Speak Your Client's Perfect Language
Play • 14 min

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to speak the language of your perfect clients.

Robert Collier was one of the best-known copywriters and direct marketers of the 20th century. His gift of wisdom to us is: “Always enter the conversation already occurring in the prospect's mind.”

But what does that even mean? How do we know what the conversation is, and if we do, how do we enter it? And why is that the secret to effective marketing? 

If your posts don’t get likes and comments, if your web pages don’t cause visitors to take action, or if any of your marketing communications don’t resonate with your target audience, this episode will show you what’s missing.

Listen to learn how to figure out what’s going on in the minds of your target audience and how to connect to them so they feel seen, acknowledged, and heard. 

Key areas discussed in this episode:

  • 2:56 3 ways to enter the conversation in your potential clients’ minds 
  • 3:25 How your potential clients are like you (and not like you) 
  • 4:06 How to understand where your clients are at 
  • 6:09 How to learn to speak the language of your potential clients 
  • 12:47 What your potential clients should come to you and say (if you’re doing marketing communications right)

Watch the episode on YouTube: https://youtu.be/Jfz6sVSiOnA or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast.

Episode Hashtags: #MarketingCommunications 

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