Why Fairtrade is important for all of us, Mike Gidney, CEO Fairtrade Foundation
Play • 41 min
Fairtrade works to provide worker’s rights, safer working conditions and fairer pay to farmers and workers who are marginalised from trade in various ways. Trade on favourable terms strengthens economies by improving livelihoods and communities, and helps farmers adapt to and mitigate against climate change.

Mike explains how working closely with producers and leveraging these relationships has incredible advantages for a business.
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