"Marketing strategies come and go, but branding is forever." — Tiffany Neuman

If you’re in business, I know you’ve heard the terms branding and marketing more times than you can count. It’s likely that they’ve even been used interchangeably to describe something along the lines of getting your message out into the world.

Needless to say, navigating and understanding the difference (and similarities) between these two key elements of your business can get tricky.

Once we understand the difference, the next logical questions might be: Which comes first? Which is more important?

Today, in The Legacy Lounge I’m answering all of these questions and more! In this 25-minute episode, we’re diving into the basics of branding and marketing. After listening you will understand:

• The differences between branding and marketing
• Five steps to take before planning your marketing for the next year and thoughtful questions for discovering clarity for your brand and business
• My controversial opinion about niching down
• Why it’s important to build the foundations of your brand before developing a marketing plan.
• The reason why your marketing strategy isn’t delivering results
• Why you might be confusing your audience
• How to craft a great marketing strategy for your magnetic brand
• Three questions to ask yourself before developing your brand marketing strategy
• What brand performance is and why it’s important to measure in your business marketing strategy
• Common branding and marketing mistakes to avoid
• …and so much more!

Get out a pen and paper, you’re going to want to take notes and do some journaling in this episode!

Favorite quotes from this episode:

“Marketing strategies come and go, but branding is forever.” — Tiffany Neuman

“You can capture your market's attention with a great story and then let them be part of the story by interacting with your brand.” — TN

“ I have so many clients who come to me and think their problems will be solved with a new logo or a website upgrade, when really their messaging and foundational brand is what's holding them back from getting the results they dream of.” — TN

Links Mentioned In This Episode:

Previous Episodes of The Legacy Lounge

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