Oct 7, 2022
16. Trish Johnstone from Oath + Stone - Being Brave and Letting Go of Control
Today on the Brave In Business podcast, Bec chats with Trish Johnstone of Oath + Stone.
Since graduating from the University of Canberra in 2007 with a Bachelor of Graphic Design, Trish Johnstone has worked across a number of industries in both full service and in-house design team environments. She started Oath + Stone in 2017, a Canberra based graphic design studio for small and medium sized businesses. Artistic and analytical at heart, she gets to know you and your business in a way that allows her to make informed decisions that directly contribute to your success. Trish shares experiences from her career and personal life that has made her call upon her courage and bravery and challenge herself.
_Find Trish Johnstone here:_
* Oath + Stone Website
* Instagram
* Facebook
_16. Trish Johnstone from Oath + Stone - Being Brave and Letting Go of Control - Transcript_
Hi, I'm Bec McFarlane from popular business and popular career. In this podcast, I'll be speaking to entrepreneurs who have overcome adversity, made difficult decisions, challenged the status quo and achieved amazing things in their businesses. welcome to Braven business. Since graduating from the University of Canberra in 2007 with a bachelor of graphic design, Trish Johnston has worked across a number of industries in both full service and in-house design team environments. She started Oath and Stone in 2017, artistic and analytical at heart. She gets to know you and your business in a way that allows her to make informed decisions that directly contribute to your success. Trish contributes to the Canberra design industry through mentoring and lecturing at the University of Canberra. Hey, Trish, welcome to brave in business. It's so lovely to have you here. Thank you for having me. I'm so excited. They're excellent. And I know just from having a look at your notes that there is a lot that we have to talk about and things that you've done that have been quite brave in your business. Oh, thank you. Yeah, I'm really excited, too. I just love what you've done on the podcast and talking about I guess these points that aren't as glamorous in business that you know, being brave business, I think, is one of the most thing. It's a huge part of it. It's, you know, going and doing things on your own and creating a life that you want and and being brave or courageous is sort of at the heart of that. So yeah, I'm really excited to chat today. This is my first podcast. So I'm excited to be here with you today. Very cool. You're definitely in safe hands. And I love what you just said about bravery not being glamorous, but to agree with you. It's, um, beautiful and messy and delicious, but, uh, definitely not glamorous most of the time, anyway, Um so for the listeners who don't know you, I would love for you to start by just telling us a little bit about your business and how you got to where you are today. So Oak Stone is a graphic design studio based in Canberra, and we support small and medium sized businesses in their graphic design and marketing. We do have a couple of bigger players on the board, but the typical client that we have in in the studio they have a footprint of so between one and 20 team members and mostly Canberra based. But we do work a little bit in, uh, interstate clients as well. fantastic, and I've got to say since the moment that I met you, which I think it was quite a few years ago. Now, at a business chicks event, Um, I have just been in love with your branding, and I actually quite often send people over to your instagram to take a look so gorgeous because we rebranded, uh, earlier in the year, too. Oh, really? Uh, we've been in business for five years now, and it got to the point where, um I I don't think there was anything particularly wrong with that branding it, but I just felt that it didn't reflect. Probably when I first met you at business chicks, I I remember that, um the business has evolved, and I thought time to, uh, to reflect that in the branding. So earlier in February, we engaged just some friends over at another studio and said, You know, we can't do this on our own. We're too close to it. You need to reflect it back to us. And we're really happy with, I guess, new This year, we've really embraced kind of a new mentality around our identity and and what we're capable of, and it's really exciting. So, um, thank you for sending people to my instagram. That's great. Well, it sounds as though I need to get across there and actually have a little refresher. Um, I'm not the, uh not the queen of Instagram at all. Uh, I do try. I go through phases, but most of us, I just find it very, very overwhelming. um but I'm sure that whatever you have come up with will be absolutely glorious because, as I say, I mean that your your old for ending now was, um, just purely delightful. Thank you. I wonder. If you could maybe expand a little bit more on what it was actually like to outsource your branding to someone else when that's like your your whole business, that's kind of the thing that you usually do, right, I know it was some I think it's interesting, because I So we went to new best friends. Uh, they're another graphic design studio in Canberra and they, um, wonderful ladies over there. And we I've known them for a while, and And it it was interesting being on the other side, like on the quiet side of, um, the branding process. Something we do literally every day. You know, we ask ourselves, Are we in line with The client's brand are we are being true to it. I'm speaking in the right voice and I went to the the girls up there and I said, I'm really confused because there's, you know, I guess it's Trish the person and then Trish the graphic designer or O and Stone with brand. You know, Trish, the person I I love, um, the perfection of just a a white and blue dollar hay cake plate and I But I also love me on clients, and I love being loud, but I'm also an introvert. So how does that? It seems like it's not very, um, you know how How did how can one person or one business feed both and not be meticulously designed? But also wanna say what everyone's thinking? And they were just able to distil that into, um I guess a a grown up version of the brand that we've been using and evolved it. And doing things that I never would have thought of and, uh, reflecting that back to us. So it was a really great experience because they could see things that I couldn't. And by the time I showed it around to a couple of clients, they went, yes, they've nailed it so but it was very, uh it was a very informal experience, but I'm really glad we did it because we never would have come up with what they did. Um, and it's it's just it's working so far, So I love it. I love we love our new look. We love our direction, and we love the work that we're doing. So it's, um but yeah, it was, um, sort of like when I was a personal trainer, working fitness. I had a personal trainer as well. And everyone Oh, can't you just train yourself? And I'm like, Oh, I just I sort of want to switch off and just be told what to do. You know, I want someone else to sort of tell me what I need, But only in that situation a trainer having a trainer, I guess, or a business coach leading a business coach. And that's what I was thinking. I mean, you know, I I do business coaching is part of popular business, but I also have my own business coach and have had for many years, so probably won't be without one. Uh, I really do find it really valuable, but I think you know what you're sharing today already. You know, we're only minutes into this podcast, and already I feel like there's been such a lesson for me that I have absolutely heard before. And I may need to hear again. Um, but around some of that ability to let goals control, and recently, my O B M Voucher has been on the podcast before. Um, she had a sales page designed for one of her programmes, and I remember when she told me that she was going to do that…