The Brand Brothers
S1-07 / The 3 Ws Part 1: What Every Brand Must Tell You
Aug 6, 2018
Play episode
Great branding is all about the questions you ask, big simple questions that lead you to the center of your brand. At that center is the difference that sets you apart, the idea that makes you the number one choice in your customer's mind. In branding, no questions are more important than the 3 W's.
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