Global Market trends in Mezcal
Praveenkumar
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Mezcal is an organic, gluten-free, distilled alcoholic beverage made from the agave plant. It can be distilled from over 36 species of agave (maguey) and is majorly produced in Mexico. All mezcals are not tequila, but all the Tequilas are mezcal. Moreover, Mexico owns around 330,000 hectares of cultivating agave for mezcal, which is owned by 9,000 producers. These producers generate over 6 million liters of premium quality mezcal annually, with over 150 brand names. Globally more than 2 million of mezcal is exported, generating USD 21 million in revenue. According to the World Intellectual Property Organization, national producers in Mexico possess exclusive right to charge additional incentives and can also increase trade and marketing activities of the beverages titled under Tequila and Mezcal in the European market.
Global Market trends in Mezcal
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