E57: Digital Transformation Series | Selecting the Right Email Platform
Play • 12 min

In this episode in the Digital Transformation mini-series, Jason discusses the pro's and cons of various omni-channel email marketing, eDM and marketing automation platforms. He also explains how these should fit within the wider context of your commerce and omni-channel stack. # TIMESTAMPS 1:00 - eDM Defined 3:05 - MailChimp 3:40 - Segmentation 7:30 - Advanced Enterprise eDM & Marketing Automation Platforms 8:35 - eDM Platform Integrations 9:40 - Email ROI # LINKS Music: https://soundcloud.com/ybmuzik/the-feast

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