Listen to episode 528 of the Inspirational Living Podcast: The Power of the Spoken Word. Edited and adapted from Personal Power by Keith J. Thomas.
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Inspirational Podcast Excerpt: THE spoken word is the most powerful weapon you can command in your dealings with others. In conjunction with the eye, it conveys all your personal magnetism to the listener. The eye has a double use. It conveys impressions to the brain, and it conveys impressions from the brain. Both of these uses need cultivation.
You probably have never thought about the importance of your eyes in conversation, but if you are to make full use of your mental powers, it is quite necessary to do so. You need to cultivate a concentration of gaze, but not quite in the sense that a hypnotist does. I have heard people complain of others who gazed at them so fixedly that it made them feel uncomfortable. Do not be like that, or you will lose all the persuasive effect you want to create.
Get into the habit of looking straight at the person you are addressing, so that they can feel that they have your whole interest and attention. That is the impression you wish them to receive. People do not like your eyes to wander around the room while they are talking to you, nor do they want you to read something in your hand or on a desk. They want to see your eyes, because your eyes tell them what is going on in your mind.