Apr 20, 2023
This week, Nicola & Suzy took a trip to visit the beautiful @ffern.co London boutique. Having mentioned this lovely Somerset-based natural perfumery on the show previously, it was time to hear directly from Emily Cameron (who co-founded Ffern with her brother, Owen Mears), learn much more about the ingredients they use, and their seasonal, sustainable and slow-perfumery ethos.
Walking around this haven of tranquility, you soon forget you’re in the heart of Soho (Just off Carnaby Street!) as you smell the fragrances in the archive, marvel at the plethora of natural materials. Think fossil-embedded stones, a desk made from the same mycelium as their packaging, soft chalky colours of paintwork, sea grass flooring and pale woods. Even soft strips of algae (which felt like vintage suede!) make for a textural, sensorial delight, and you can sip their herbal teas (which also follow the seasonal ingredients of the scents) while watching the beautiful videos they created to evoke the landscape they are so inspired by.
We hope you enjoy this immersive, sensorially soothing episode, and urge you to visit the next time you’re in London. Suzy & Nicola left smiling, feeling totally restored, and ready to face the rest of the week….
Ffern 23 Beak Street, London W1F 9RS
Ffern has a waiting list to join their ledger, and if you submit your email, they’ll let you know when a space becomes available to join. Then, you will be sent seasonally beautiful scents quarterly (a sample vial alongside a full sized bottle - you simply try the sample and keep the full bottle if you like it, or send it back if you don’t. You can also skip a season or pause your membership at any time).
For much more information (and the gorgeous imagery and videos) see their website:
Do also listen to their own monthly accompanying podcast (linked on their site), which explores the seasons, foraging, and talks (again, so soothingly) of sunsets, the land, nature in all its glories.
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