John Dykes, "Becoming a Brand - A Career in Front Of The Camera"
Play • 1 hr 4 min

John has been the voice and face of Football and in particular of the English Premier League for over a decade across Asia and the world.  In this episode, we go in front of the camera and have a look at how John’s career took him from being a face/voice to becoming a “brand” himself. Great storytelling by the man with the smooth voice and of course great insights and learning for anyone who has an aspiration in this space and/or likes to learn what it takes to be in front of cameras.


 Key Highlights

  1. Early days as a journalist at the South China Morning Post and host on TVB (Hong Kong)
  2. Making the decision to be in Sports full time and concentrate
  3. Dos and Don’ts of broadcasting as a presenter/anchor
  4. Premier League, from ESPN/Star Sports to Premier League Content service
  5. His most interesting interviews (from Thierry Henry to Michel Platini)
  6. The John Dykes Show – how it started and story behind it (how to create an engaging show without ‘live’ content)
  7. It’s more than just a TV program, it’s a multi-cross-platform production
  8. How to create engaging content even during Covid when there is no live sports
  9. Football talk – Premier League
  10. How new technology will change the viewing experience and VAR – the debate goes on


Asia’s best-known sports broadcast anchor. Host of “The John Dykes Show” on Fox Sports. Twitter: @johndykesfc Instagram: johnmdykes “The John Dykes Show” on Fox Sports Asia drives a global football debate, with particular focus on the Premier League, across linear and digital platforms, engaging with fans across a 20-country Asian footprint and beyond. John previously worked on the Premier League’s international broadcasts from 2010 to 2017, fronting live, predominantly studio-based coverage. He also commentated on "Goal Rush" -- calling one game and crossing to goals and incidents from other matches as they happened. Before that, 13 years broadcasting across Asia with ESPN STAR Sports, also to 50 African countries on SuperSport's FIFA World Cup 2014 and UEFA Euro2016 coverage. John has hosted Indian Super League content for STAR Sports in India. As well as ESPN Star Sports' Premier League broadcasts to Asia, he has hosted a broad range of sports: cricket World Cups and tours, golf's Masters, Grand Slam tennis at Wimbledon and Flushing Meadows, F1 (five years as host of the Raceday show on STAR Sports), rugby World Cups and Six Nations, Moto GP, Superbikes, UEFA Champions League finals. John's network of professional collaborators ranges from football legends such as Ryan Giggs, Peter Schmeichel and Alan Shearer to other major stars from various sports. As an event host, he has compered the Asian Football Confederation awards shows, corporate dinners and sporting occasions. In December 2014 John was on stage in front of more than 30,000 fans at the BPL Live fan park event in Mumbai, the following year it was in Cape Town. In April 2014 he hosted an event at Chelsea's Stamford Bridge for visiting members of the China Entrepreneurs Club. John speaks conversational Cantonese and Mandarin. 



If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting.  It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic.  The direction of the discussion is truly influenced by the participants of the given session.  It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list.  Please register HERE


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