Dan Ghosh-Roy, "From Music to Fight Sports"
Play • 58 min

From aspiring Music DJ, turned Music Executives working with some of the biggest labels and artist to Chief Digital Officer at the PFL (Professional Fighters League).  Learning from the music industry and how platforms evolved and disrupted the industry and how that relates to sports now and how the PFL is leveraging the new trends to its advantage by launching its own OTT.    


Key Highlights

  1. From Liquid Audio, to Napster to EMI Music – the first decade in the music industry operations
  2. Early learning, the power of data, if it’s not collected and recorded properly, no revenue from it
  3. EMI Music – growth of ring-tones for Mobile devices globally – platforms starting to emerge
  4. Katy Perry story,  Last Friday Night release on Facebook through a “fake” profile
  5. Calvin Harris, how he became a big EDM star, new way of promoting an artist
  6. Beyonce, launch of Lemonade Album (Parkwood Entertainment), from Super Bowl Half time show to other creative “drops”, giving fans access to content before it goes out officially
  7. Complex Networks,  learning creative content creation and distribution there
  8. Professional Fighters League (PFL) – the difference to other Fight sports Leagues (League format)
  9. How to become a clear #2 in the space behind the UFC
  10. PFL’s OTT play and the reason why – best place for fans to consume the content
  11. Key learning from his career, be flexible and solutions oriented, turn challenges into new opportunities
  12. Cancelling the 2020 season for health and safety reasons first
  13. International Qualifiers, starting overseas early next year and then the US season 
  14. Future of digital,  anytime, anywhere, any device.  NBA leading with innovations
  15. Final thoughts on piracy   



Dan Ghosh-Roy joined the PFL from Complex Networks, where he served as SVP, Marketing and Audience Development. During his tenure, he created and curated engaging content, reaching millions of fans with varied passion points, developed customer acquisition campaigns and oversaw year-over-year growth across Complex’s social and web properties.

Prior to Complex, he served as Head of Digital for Parkwood Entertainment, responsible for the strategy and execution of Beyoncé's digital business. Dan previously held senior leadership roles at Ultra Music and EMI Music, working with the likes of Katy Perry, Snoop Dogg, Coldplay, Calvin Harris, Steve Aoki and others.


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