Hear This Idea
Hear This Idea
Jan 25, 2021
#22 – Sebastian Joy on ProVeg, Movement Building, and Corporate Engagement

Sebastian Joy is the founding President of ProVeg International, a food awareness organisation working to transform the global food system. He is also a social entrepreneur: having developed several vegan products and helped launch the international 50by40 alliance.

In this episode we discuss:

  • [00:01:53] Welcome, Sebastian!
  • [00:07:52] Direct animal advocacy
  • [00:11:48] Career capital
  • [00:14:46] ProVeg International
  • [00:23:42] Corporate engagement and the meat industry
  • [00:26:49] The business of meat
  • [00:36:00] Entrepreneurship
  • [00:45:25] Scaling up organisations
  • [00:48:05] New areas for helping animals
  • [00:51:26] Working within organisations
  • [00:54:12] Closing questions

You can read much more on these topics in our accompanying write-up: hearthisidea.com/episodes/sebastian.

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