Tricia Guild OBE is the creative force of Designers Guild and has been at the forefront of interior design since starting the company in 1970. Internationally renowned for her passion for colour, pattern and texture as well as her signature lifestyle brand and books, Tricia has built a formidable reputation for her dynamic and innovative collections and is instantly recognisable for her unique and contemporary style. In this episode, recorded at the Designers Guild flagship store on the King’s Road, Jeff and Susie sit down with Tricia to talk about her design inspirations and how she develops those ideas into the beautiful finished products that grace the homes of discerning consumers the world over. Listen in for a product design masterclass. The Interior Design Business is a Wildwood production.