Jul 30, 2022
How to Be an RIA With Paul Ashcraft - 133
Allen: All right, passive traders, we have a treat in store for you today. Many of you know about the option continuum, which is basically, you know, our levels of breakdown of where you are as an options trader, you start with level one, you don't know anything. And then you get to level 10, maybe if you want to, which is option professional. And basically a professional means that you are so good at trading options, that you are now trading and managing other people's money and you're getting paid for it. Many of you have reached out to us in the past and said, Hey, I want more information on that. And we haven't really put it out there because I am not doing it myself. Right now, as a professional, I don't I'm not measuring anybody else's money. And so, you know, I'm not the best person to talk to about that. But we keep getting people and be like, hey, you know, I want to learn, I want to learn. So one of our members, Paul Ashcraft, has volunteered to join us today. And I want to thank you, Paul, for coming and helping out. A few a couple of months ago, I think in one of our groups, I think it was a passive group, where I had put in there like, Hey, I'm thinking about starting a hedge fund. So I'm thinking about going professional, right? And he reached out and said, hey, you know, I'm already doing it if you want to, if you want to talk and I can answer your question. So we had an amazing conversation, I learned a lot. And I was like, You know what, this would be really helpful for everybody else. So I asked Paul, hey, could you do it again? And we can record it this time? It was like, Yeah, sure, no foul. And so he's here, Paul, thank you. Thank you for being on thank you for taking the time to do this.
Paul: Thank you very much. Pleasure.
Allen: And you're Paul is a member of our of a lot of our programs. So passive trading formula, the blank check, and now the credit spread mastery as well. So you know, it's good to see that, hey, if you're a money manager, then you're continuously getting learning and learning new things to help out your students, or your clients, I guess. So. Well, tell me, why did you get into management? What was it that drawed you through that?
Paul: Well, I sort of got tricked into it. I had a, I'm a CPA by trade, and I had a client who was becoming an NFL player agent. And he trusted me and wanted me to help him manage his people's NFL players money. So I started the licensing process at that time. And so that sort of tricked me into it. So that sort of fell apart. And then he wasn't getting more leads for what he was doing. So I basically continued since then, so
Allen: Okay, so were you already trading on your own? Or before that? Or did you learn as you want to?
Paul: Yeah, I've been trading, you know, for quite a while. Off and on. So yeah, I've had some experience of trading.
Allen: Okay. So you are comfortable, you could do it?
Paul: I knew I needed to learn, I do need to learn some more. But yeah, I feel like I could I knew enough about the world to do that.
Allen: Okay. And so you are known as what is a RIA, a registered independent advisor?
Paul: Right. That's correct.
Allen: So that's one of the ways of managing money. What exactly is an RIA?
Paul: It's basically a firm that is licensed by the FINRA basically, and you are licensed to where you can manage other people's money.
Allen: And all RIAs, are fiduciaries, right?
Paul: That's correct. Yeah.
Allen: Right. Because a lot of people don't know the difference between a fiduciary and a non fiduciary. And so a fiduciary, if you don't know you are legally bound to do what's in the best interest of the client. A lot of these other companies that people think about when they're talking about money management, or Wealth Advisors, retirement advisors, all these words that they use, they have no license, or maybe they do have a license, but they're not a fiduciary. So they're not required to do what's best for the client. And so they can sell you a product that they get the highest commission on, even if it's not really a good thing, a good fit for you. So that's why..
Paul: Yeah one of the ways I deal with that fiduciary criteria is basically whatever I do for other people, I do for myself.
Allen: Okay. Okay, interesting. So, what does it take to open an RIA?
Paul: Well, if you want to legal structure and need, like, I have an LLC got a creative for that. And I have had to pass a serious 65 test, which you'd like an SEC test, and get to come up some kind of agreement you have with your clients that's approved by FINRA to sign them on as clients. Those are the basics you have to do.
Allen: Okay, and like how long did it take you to go through all that? Remember?
Paul: I'm gonna say, basically of six to nine months.
Allen: Okay, and how long have you been? How long have you been an RIA?
Paul: Since 2014, so roughly eight years.
Allen: Awesome. Yep. Cool. And for those of you, you know, I'm going to repeat it later on, but Paul's business website is Businessadvisors.Pro. So if you ever or if you need a good adviser, you know, please reach out to Paul. And I'll repeat at the end, and we'll put it in the show notes. I just wanted to get that out there.
Paul: And that's mainly my CPA website, just so you know.
Allen: Very cool. BusinessAdvisors.Pro, there you go.
Paul: And then sort has been done about creating my Wealth Advisors website, because you're so under scrutiny when you were you advertise things, so I just sort of steered away from that a little bit.
Allen: Interesting. Okay. So I guess there's certain things you can say and certain things you cannot say.
Paul: Basically, anything you put out there to the public, you have to like, monitor it for five years, and they can question you about it anytime. So I just figured one way to get around that is just not to do it.
Allen: Okay. So then that leads me to my next question, like, how do you find clients if you're not advertising?
Paul: Well, you know, I have CPA clients, probably like half the clients, I have my Wealth Advisors from CPA side. Other thing is like, from friends, and referrals from other people who use me.
Allen: Okay. So it takes time to build all that up?
Paul: Yes, yes. And I'm currently working on more. More advertising.
Allen: Okay. All right. So the advertising is possible. It's not it's not like it's restricted. But you have to be careful of what you do and how you do it.
Paul: Yes, yes, yeah.
Allen: Now, what are your clients looking for? Because, you know, if somebody comes to you and says, Hey, you know, I'm looking to make more money, obviously, but they have so many, so many choices. They can do it themselves, it could go to like, like Fidelity and have them do it. They could go to they're really rich, they can have their own private like, you know, Bank of America, has their own private wealth, people. So when they come to you, what do they tell you? Like? What are they looking for in terms of an advisor?
Paul: Well, I mean, I had someone recently come to me, and, you know, we're signing them up, or things that I'd say we, if we look, if we're here a year later, what do you want to what your criteria are saying, I did a good job. And he wanted a 10% return, which has been difficult in this market. But that's, that's one thing. Another thing? I you know, most advisors out there, these basically are, they're buying hold people, I mean, and they bid six things in a bucket, and don't look at it too often. So I, I basically say that I'm actively working in their account, and I'm not sure I'm going to just put it there and not be looking at it.
Allen: So obviously, you probably tell them about your options experience and the different types of strategies you use.
Paul: Yeah, a lot of times just the casual person warnings on the manager money that, that if I tried to tell them all that it would go way over their head. Because, you know, it took me like two…