#13. Melanie Elturk: Detroit, Chicago, Dubai to NYC- Hear The Haute Hijab Story
Play • 1 hr 5 min

Melanie Elturk is the founder of Haute Hijab, one of the leading US modest fashion brands.

In 2010, she set out with the vision to bring hijabs into the mainstream and to empower hijab wearing women worldwide. She is a regular contributor to Elle.com and has appeared on many mainstream media outlets in the US.

Melanie shares how at a young age, her close friends had a big influence in her becoming close to Islam. She describes her early experiences at school whilst wearing the hijab and how she was determined from a young age to show wearing a hijab did not change people.

Her story starts in Detroit and moves to Chicago, Dubai and New York.

In this wide-ranging conversation, we talk about

  • Melanie’s upbringing from a mixed background
  • The motivation for wearing a Hijab
  • Her Law career
  • Why she started a modest fashion business
  • The challenges on drawing the boundaries between modest fashion and keeping it Halal
  • Building a community of loyal supporters
  • And so much more!

Melanie’s brand echoes her loud and colourful personality. Her passion for empowering women is infectious. She has built a strong brand with a tribe of loyal supporters.

We had a blast speaking with Melanie, the episode covers so many subjects and Melanie is a true inspiration.

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