How to Define Your Values and Transform Your Business Interview with Chet Morjaria
Play • 50 min

Steve Day interviews Chet Morjaria, author of "Work Worth Doing: Align Your Value with Your Values and Make a Meaningful Mark on the World."

And "The Right Clients: Choose who you work with, reclaim your energy and lead with authenticity"

Together they discuss how knowing your core values and having them clearly defined can help you grow your business, attract the right people to work with you and the right client for your product. 



  • Including a values system in the presentation of your business allows you to create true meaning and value in what you do.
  • Keep life on your terms by running your business how you wish and avoiding letting your business run you.
  • If we are purpose-driven entrepreneurs, our values are at the root of our setup so it is advisable to not lose touch with them as you progress.
  • If you can place your values front and centre of your recruitment process you can achieve a better fit of personnel for your operation.
  • Anti-values, or things you don’t stand for, can be used to clearly define your values.



'Meaningful work. Powerful words.’

‘What makes this work meaningful to me is when clients feel aligned to their work, to their words and to their world.’’

‘What do you not stand for?’

‘Work on your terms doesn’t have to be against your people.’

'Value inclusion leads to fulfilment.’



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Chet Morjaria is a business and communications coach, and founder of Realign Global, which coaches entrepreneurs who love what they do but struggle to create meaningful offerings and marketing that are a true reflection of their value and values. Over the course of his career, he has taught hundreds of coaches and business owners to do this over the last 10 years.     

He is also ex-Managing Editor of Breaking Muscle, a health and fitness website, with 8-million monthly visitors, 8 editors and 200 writers, so he knows how to align a business, its people, and its communications, towards a common goal.

Chet has written a book on this, 'Work Worth Doing: Align your value with your values and make a meaningful mark on the world'. It won Highly Commended Short Business Book of the Year 2021 and is an Amazon #1 Bestseller. 

Facebook, Instagram, LinkedIn: @chetmorjaria

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Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.

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