How To Unlock Value Through Effective Communication - with Jim James
Play • 1 hr 14 min

This week, Steve is joined by PR expert, Jim James, the founder of the EASTWEST Public Relations Group, as well as the host of the highly successful UnNoticed Podcast.


Jim joins the show to discuss how you can unlock the value in your business through effective communication, and how knowing your audience can help you to deliver far higher levels of value, and increase your success.




  • Content is the backbone of creating engagement. We all create information, but the key to helping that to find its audience is to find a way to allow different audience to empathise and connect.
  • Storification is not about providing a service. It is about recognising the problem that a client is trying to solve. A useful exercise is to record our "pitch", and examine the ways in which we present our offering
  • Engaging content is about creating content that is new and interesting, but also recognising the right time at which to deliver that content so as to maximise its impact and reach.
  • Businesses, while growing, always reach a point whereby our personal influence begins to bottleneck. To grow, we must build a brand and a funnel that is consistent. This can only be achieved by communicating consistently.
  • When we create something that can positively benefit the world, it should be incumbent upon us to share this with the world, whether in business or life. This is why asking for endorsements should never be shied away from.




'I focus on content, consistency and channels'

'Personalisation is about taking the message we've got and making it relevant to individuals'

'Content is king, but context is queen'

'The reason that we need to have a brand that's consistent over time is because that's what builds trust'

'If you genuinely believe you add value to the world, it's your duty to share it'



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Lumen5 Video maker: 

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Jim James is the Champion of The UnNoticed! An entrepreneur who has built businesses from suitcases on 3 continents by using effective public relations. Jim is the founder of the EASTWEST Public Relations Group with offices in Singapore and the UK, returned from Asia after 25 years. Jim now works to give business owners a metric to manage their public relations activity.





Steve used to be a slave to his business but when he moved to Sweden in 2015, he was forced to change the way he worked. He switched to running his businesses remotely and after totally nailing this concept he decided to spend his time helping other small business owners do the same. Steve’s been investing in property since 2002, has a degree in Computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing Methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants.

Most business owners are overwhelmed because they don't know how to create systems or get the right help.

Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. 

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