Making It
Making It
Jun 10, 2020
Triple Digit Growth: How SAP created a digital safety net for businesses (Ep 13)
Play • 37 min

Hoda Mansour, Managing Director of SAP Egypt and Frontier Markets

Hoda Mansour was twice recognized by Forbes as one of the most influential businesswomen in the Middle East for her work in SAP in the UAE, Oman, and Egypt. SAP’s Enterprise Resource Planning (ERP) software is among the most widely used across the world, at a time when the livelihood of many businesses hinges on establishing a digital presence. She details the reasons multinationals find Egypt attractive, and outlines how to prepare for the mass adoption of automation services and its impact on the workforce.


Making It is grateful for the generous support of:

CIB, Egypt’s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories

The United States Agency for International Development, which has a 40 year history of inspiring Egyptian success in partnership with the Government and people of Egypt.

** Subscribe to Making it here

** Subscribe to Enterprise, our 6am briefing on business, finance and economics in Egypt (also free) at

You can check out SAP here:

See for privacy information.

More episodes
Clear search
Close search
Google apps
Main menu