What's Wrong with the ICA (Ideal Client Avatar) Model?
Play • 16 min

Every good content creator knows we have to understand people for our marketing to perform well. Conducting audience research never really goes away — and for a good reason! Relationships are one of the most important parts of content creation.

 

That’s why we’re talking about the ICA. It’s one of the most widely-used marketing models… but we prefer a different approach.

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