Copywriting Characters: Embodying the Nurturer Voice
Play • 30 min

Today, we’re talking about the Nurturer voice!

Nurturer brands value service and community, focusing on providing support and guidance to their audience. They’re usually optimists and empaths, inspiring positive action and gratitude in others. These brands are all about commitment—when they say they’re going to put their time and energy into something, they mean it. They want to make sure everyone’s voice is heard, acknowledged, and respected.

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