How to Buy and Grow a Website 5x in Just 7 Months
Play • 57 min

Today, I'm excited to share an interview I conducted with Jared Bauman, a long time Niche Pursuits reader. Jared and I sat down to discuss a recent site he purchased and how he grew it 5x in just 7 months.  He took the site from earning around $200 a month to now over $1,000 a month!

Jared's website purchase criteria:

1. Ranking Articles

2. Consistent Revenue

3. No Backlink Profile

4. Monthly Traffic over 3,000 Pageviews

5. No Premium Ad Network

How to Grow a Purchased Site

1. Site Audit and Repairs

2. Add Buy Buttons and Tables

3. Keyword Research

4. Hire a Writer

5. Publish New Content 6. Build Links

7. Add Internal Links

Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
This Company Does 60% Profit Sharing With Over $25M In Annual Recurring Revenue
A big part of contemporary online business is connected to email marketing and one of the most powerful and exciting names in the game right now is undoubtedly ConvertKit. The company's Co-Founder and CEO, Nathan Barry, returns to the Leveling Up podcast today to talk about their last year or so of business, their choice to embrace profit-sharing, and his thoughts on the evolving remote-work landscape! Although ConvertKit can basically be described as email marketing software for creators, they actually offer so much more than that, and Nathan comments on their growth and how they go about adding new features to their service. One of the defining characteristics of the company is their lack of outside funding, and we get to talk about this choice and how they have managed to be so successful while opting out of venture capital. Nathan shares his thoughts on the time it takes to build something meaningful, the meaning of company culture, building in public and so much more! A big takeaway for listeners is the idea of intentionality and holding both the long-term vision and short-term goals in mind at the same time. So for all this from a leader of a leading company, be sure to listen in! TIME-STAMPED SHOW NOTES: * [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [01:12] Nathan's perspective on what is hot right now for email conversion. * [03:38] The power of Twitter threads when used correctly. * [04:55] Growth at ConvertKit and the biggest steps they have made recently. * [06:14] Considering adding new features and how to do this smartly. * [07:52] Prioritizing certain features and how these decisions are made. * [10:12] Nathan's array of skills as a creator and the emphasis he puts on mindset. * [12:53] Thoughts on niching down and how this relates to expansion. * [14:52] The growth in the blogging and online influencer industry. * [15:58] Nathan's failed efforts at raising capital and how this ended up serving the company. * [18:13] The pros and cons of building in public — Nathan weighs in. * [20:13] The threat of competitors and bigger companies. * [22:45] Incentives and profit-sharing at ConvertKit — the evolution of Nathan's philosophy. * [26:18] Keeping a long-term vision in mind for short term strategies. * [28:55] Nathan's thoughts on recruiting talent in the current climate. * [33:32] Important parts of ConvertKit's remote culture and the emphasis they place on trust. * [34:58] Company retreats and the amazing practice of 'unsolicited feedback'. Resources From The Interview: * Nathan Barry * ConvertKit * Baremetrics * Pat Flynn * Tim Ferriss * Neil Patel * Gretchen Rubin * Leveling Up Episode 352 with Nathan Barry * Marketing School Podcast * Zen Habits * FreshBooks * Ahrefs * SEMrush * Hacker News * Oculus Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
39 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Salome Schillack - Huge Audience Engagement Using Facebook Ads
Salome Schillack from ShineAndSucceed.com joins us today and today we are chatting all about using Facebook ads to not only grow an audience but to grow podcasts. We like her approach because it doesn’t take a huge budget to make it happen, and she gives some great targets and metrics to look out for with your campaign. Salome also talks about the concept of getting engagement and why you don’t need to run ads with a call to action every single time. Even with your existing audience, you probably don’t need to be running ads to constantly telling them to do something and screaming for their attention. We also talk about the top of funnel and we’ve never used ads in the flow that she talks about, but she broke down some cool things that we plan on testing. She also talks about the distinction between landing view pages and clicks. That’s why we love her approach which is to just give them something to love and/or laugh at. We also talk about front-loading your ad accounts in Facebook’s eye which ultimately leads to a better algorithm and lower ad costs in the end. When you are done, be sure to check out our chats with Ryan Levesque where he goes into depth about using quiz funnels for your Facebook ads and as well as our show with Curt Maly for more strategies on how to grow your brand without breaking the bank. “The first clue as to what is good engagement content is to look at what has done well on your social feeds, look at what people have already connected with, what’s gotten people to comment, share and what is already triggering an emotion for people.” - Salome Schillack Some Topics We Discussed Include: * Who knew that Joey from Friends had a social media strategy? * Facebook ad account secrets? Shhhhh * What to do if you have no audience yet and want to run your first Facebook ad * How to revive an older Facebook or Instagram account whose engagement has dropped * How to use quizzes in your funnels * Growing your podcast audience with Facebook ads * The sweet spot for ad costs * Examples of ad content to use for multiple purposes * Facebook quizzes that are tanking? Are you running one of these? * Getting the basics done first before you get into the fancy tactics Resources From Salome Schillack: * ShineAndSucceed.com * The Shine Show Podcast References and Links Mentioned: * Interact * Active Campaign * Help Scout * Rev.com * WordPress * Kajabi * Searchie.io * Riverside.FM * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * How To Force Facebook To Give You Cheap Opt-ins - Curt Maly * 10x Your List Growth Using Quiz Funnels - Ryan Levesque
1 hr 24 min
Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
3 Insider Secrets to Getting More Clients with Podcasts w/ Jeremy Slates
Jeremy Slate is a podcast and public relations master, as well as the CEO of Command Your Brand, a PR agency that books guests on podcasts to help them grow their brands and helps people in the podcast space utilize their content effectively. Jeremy is back on the show for the second time to divulge three insider secrets to getting more clients through podcasts. Tune in to learn how to maximize your ROI and get more clients with proven tactics (plus a few bonus PR hacks) he’s used with his own business and his own clients. During this interview, we discuss: 1:30 – Jeremy’s background + About Command Your Brand 4:36 – How to deliver an effective call to action with a dedicated landing page 9:14 – Utilizing email sequences 11:23 – Facebook Pixel code on your landing page 12:25 – How to leverage retargeted ads for your podcast 15:50 – Who do these strategies work for? 16:44 – Being effective with your appearances in the media 17:17 – How to connect with and work with Jeremy Plus, a whole lot more! Resources: Command Your Brand Create Your Own Life Podcast GetEmails Facebook Pixel The 7 Reasons You’re Not Getting Featured In Your Favorite Podcast ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
19 min
Capitalism.com with Ryan Daniel Moran
Capitalism.com with Ryan Daniel Moran
Capitalism.com
The Owners Model - How To Pivot From "Entrepreneur" to "Owner"
Hey entrepreneur, are you sitting in the owner's chair? Or are you operating every piece of your business? If it is the latter, you are probably way overstressed, way undercapitalized, way confused about the direction of your business, and growing really slowly. You’ve discovered that the worst businesses in the world are seven figure businesses. Why would the author of 12 Months to $1 Million say a thing like that? Because: * You have to hire really good talent, but you don't have the money to hire really good talent. You have to have the cash flow to be able to reinvest into growth, but you don't have enough cash to grow the business. * You're just stuck paying yourself and then getting by on the rest of the revenue. * You're able to pay yourself and for your overhead and maybe some team members, but you’re caught in a trap where you're not really able to grow to that $10,000,000 point, or even higher. So, in today’s episode, we’re going to help you make the shift from entrepreneur to owner. After listening, you’ll be crystal-clear on the three things a business leader needs to focus on. With that clarity, you’ll see the path forward for making your current business - or your next - the freedom machine that fuels your life and lets you make an enormous difference for your customers. Let me know what you think. I think this message has the power to change everything for the entrepreneurs who really get it.
29 min
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