MJSA Podcast
MJSA Podcast
Jun 3, 2019
Lab-Grown Diamonds Update with Marty Hurwitz (MVI Marketing)
Play • 18 min

In this inaugural episode, host Travis Searle talks with Marty Hurwitz, CEO of MVI Marketing, about the current status of lab-grown diamonds. They discuss the impact of bigger industry players like Signet, De Beers, and Richline entering the space, the revenue potential for retailers who are embracing lab-grown options, the marketing techniques jewelers are using to promote them to millennial-age buyers, and what the future of holds. 

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