#2002 Edtech Series: Eruditus
Joining me is a guy who went to Harvard Business School and said, “This is really helpful, but it’s available to a limited number of people.” So he decided to make online top tier education available to more people. He created a company called Eruditus which makes really high quality education more affordable and accessible. It’s backed by people who don’t just throw money at things and hope they work–including the Chan Zuckerberg Foundation. My guest today is Ashwin Damera. He previously founded TravelGuru which he sold to Travelocity. We’ll talk about that experience and why he’s taking such a different direction with his current company.

Ashwin Damera is the co-founder of Eruditus, which offers executive education programmes from world’s top Business Schools.

Sponsored by

Trainual – Trainual is a SaaS that helps businesses automate their onboarding and training by documenting every process, policy, and procedure in one simple, searchable, teachable system. Trainual is on a mission to make small business easier by automating training manuals for busy companies around the world.


Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today.

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Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
Is SEO Dead? w/ Chris Porteous
Chris Porteous is the CEO of Grey Smoke Media, which builds sales funnels and marketing workflow solutions for businesses across North America. His growth-focused agency, My SEO Sucks, has helped clients generate tens of millions of dollars and has one of the lowest churn rates of the industry. Chris is here to address the question: Is SEO dead? We discuss the importance of looking at SEO as part of your entire business, its future, and your journey in marketing, as well as the biggest changes he’s seen in SEO in the last few years. Tune in to learn which aspects of SEO aren’t working today that were working a few years ago, like over-optimized SEO keywords and link building methods, as well as how to leverage SEO optimization holistically across all your social media channels to build your digital footprint and increase your SEO’s effectiveness. During this interview, we discuss: 1:51 – About Chris Porteous 3:07 – Did you raise any capital for your ventures or did you bootstrap? 3:21 – Chris’s take on the question: Is SEO dead? 4:34 – In the four years you’ve been growing your agency, what are the biggest changes you’ve seen in SEO? 8:08 – Building a holistic footprint for better results: The larger it is, the easier you’re going to rank for more valuable keywords 10:45 – How does SEO tie in to social media? 14:16 – The power in shifting to publishing fewer blogs per month and focusing on higher quality 18:06 – Updating your content + Incorporating user/client questions into your website copy 19:21 – An exciting SEO process they’re using right now to build out their footprint 21:31 – The big takeaway from this episode: Integrating SEO into your entire marketing funnel 22:07 – Chris’s favorite growth tool 22:47 – His most recommended books 23:38 – How to connect with Chris Plus, a whole lot more! Chris's Websites and Resources: Email Chris: chris@myseosucks.com Grey Smoke Media My SEO Sucks! Quora Ahrefs The 4-Hour Workweek by Tim Ferriss -------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
25 min
Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
English Be Hard
Another platform has entered the vertical stories arena — the same week it suffers the effects of an apparent data breach. Podcast listening is up, but not nearly as much as one industry news site claims it is. There’s a bigger, better Crawl Report inside Search Console. And Google upgrades its PDF parser to be more… well, actually usable. *➡ Join our free Slack community!* *TodayInDigital.com/slack* ( http://todayindigital.com/slack ) *➡ Watch me produce this live at* *twitch.tv/todmaffin* ( https://www.twitch.tv/todmaffin ) *(about 12-3 PT weekdays)* *HELP SPREAD THE WORD:* ----------------------- * Tweet It: bit.ly/tweet-tidm ( http://bit.ly/tweet-tidm ) to preview a tweet you can publish * Review Us: RateThisPodcast.com/today ( http://ratethispodcast.com/today ) *ABOUT THE PODCAST:* -------------------- * Advertising: RedCircle.com/brands ( https://redcircle.com/brands ) and TodayInDigital.com/ads ( http://todayindigital.com/ads ) * Classified Ads: TodayInDigital.com/classifieds ( https://todayindigital.com/classifieds ) * Leave a voicemail at TodayInDigital.com/voicemail ( http://todayindigital.com/voicemail ) * Transcripts: See each episode at TodayInDigital.com ( http://todayindigital.com ) * Source links and full transcripts: TodayInDigital.com ( http://todayindigital.com ) * Email list: TodayInDigital.com/email ( http://todayindigital.com/email ) * Theme music: Mark Blevis ( http://markblevis.com/ ) (all other music licensed by Source Audio) *TOD’S SOCIAL MEDIA:* --------------------- * Twitter: twitter.com/todmaffin ( http://twitter.com/todmaffin ) * LinkedIn: linkedin.com/in/todmaffin ( http://linkedin.com/in/todmaffin ) * Tod’s agency: engageQ.com ( http://engageq.com ) * TikTok: /tiktok.com/@todmaffin ( http://tiktok.com/@todmaffin ) * Twitch: twitch.tv/todmaffin ( http://twitch.tv/todmaffin ) (game livestreaming) *Today in Digital Marketing is produced by* *engageQ.com* ( http://engageq.com ) **
10 min
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