Creating Customers for Life With Narine Galstian, CMO, SADA
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What does a genuine customer-first marketing approach look like in practice? Narine Galstian, the Chief Marketing Officer at SADA, a Google Cloud Partner, asserts that when the company gains a client, “that’s just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow. Tune in to learn:
  • About SADA and about Narine’s role as CMO there (03:30) 
  • About SADA’s “customers-for-life” philosophy (17:40)
  • What inspires Narine’s leadership style (32:30) 
  • How Narine’s immigrant experience has shaped her team-building work at SADA (38:30)
Mentions: About the Guest: BIO: “Results-oriented Senior Marketing Executive with 20+ years of experience focused on integrated marketing strategies, branding and communications, product marketing, consumer acquisition, online marketing and lead generation, ecommerce, public relations and social media, and events. Accomplished in global brand development, market research, corporate identity, project management, global launch campaigns, online initiatives and advertising campaigns for various industries including technology, fashion, real estate, manufacturing and consumer goods.  Enterprising marketing generalist with comprehensive experience driving marketing strategies and campaigns, generating revenue growth online and in channel, while efficiently managing global marketing budgets and maximizing ROI. Excellent management skills to lead and build highly effective marketing teams.  Over 12+ years of experience helping build tech startups from early stage funding to revenue generating, profitable firms. Focused on SaaS solutions and services transforming how people work and live. Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
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