The 3 Phases In The Life Of A True Leader | Chris Arnold
Play • 51 min

In this episode of the Millionaire Mindcast, we have Chris Arnold who shares insights and knowledge about the advantage of networking in business, why diversification of income is important during this pandemic, what is Cause Marketing  and his best marketing channel, the pros of subscription based-model, the 3 phases of transitions in the life of a leader, and how to use the timeframe to achieve the goals you’ve wanted!

Chris Arnold is an entrepreneur, investor, a management and marketing consultant, radio coach that is teaching newbie entrepreneurs how to find real estate deals, podcast host, and founder/Chief Executive Officer at Multipliers Brotherhood, an expert community built for those pursuing a life of significance, while being a beast in business, and choosing to help others do the same. Using radio ads to find motivated sellers, he had closed over 2,500 deals in his flipping and wholesaling business.

Ever since Chris wanted to spend his life in the pursuit of adding value and impacting people, and the world, as well as living his core values. Being a world-class connector and naturally just love people,  able to create easily genuine and authentic relationships and friendships. Getting in touch with people brings him a lot of joy.

On the business side, although Chris wasn’t trained in it but still, he was able to manage and prosper it. He started in the brokerage world, in the real estate investment world by flipping and wholesaling, and then currently spending more time in the education world.

Despite this COVID-19 pandemic, Chris didn’t stop achieving his goals through the help of technology, and by applying a virtual model in his business. He’d still be able to plug into communities and create rhythm and calendars that would overlap by connecting and seeing people.

Chris obviously builds amazing wealth, however, doesn’t want to suck too deeply into the world of just earning money and chasing it. He emphasizes that entrepreneurs should learn working on the business, not in it. It is playing the game of business instead of being a slave inside the business that most entrepreneurs usually do.

Some Questions I Ask:

  • Where did your entrepreneurial journey start? (00:53)
  • Is being sharp at business something that is naturally for you or has you built this confidence as a business owner? What does that path look like? (03:00)
  • When did the vision expand for you? What do you say to people who want to expand their vision? (05:39)
  • When did you feel like you had that breakthrough in your business toward playing the game instead of being a slave inside it? (07:28)
  • What does your real estate business look like today? (08:22)
  • What did that intentionality, plan, roadmap look like for your business model? (10:41)
  • How did Multipliers come about? (16:20)
  • What are some of the things that people can do to empower themselves to get the life that they’re looking to achieve? (20:19)
  • Is there a method to your madness? Do you have a framework or a roadmap to strengthening, building, and nurturing relationships? (22:34)
  • As you have been scaling Multipliers, what is the vision for it? (26:16)
  • What’s been some of the most profound AHAs for you this year in general? (27:54)
  • What kind of passive income, long-term cash flow, wealth building look like for you? What’s your mindset and mentality around that? (30:04)
  • You said Cause Marketing, what does that mean? (34:07)
  • What is REI Radio? (35:55)

In This Episode, You Will Learn:

  • How Chris get into the business game without having experience or knowledge (04:02)
  • Transition from success moreover to significance – what does it mean (10:08)
  • The 3 phases of transitions in the life of a leader (13:44)
  • Why diversification of income is pushed too much during this crisis (28:45)
  • Subscription based-model versus traditional real estate (31:23)


“My primary job is to think not to execute anymore.”

“What got you here won’t get you there.”

“I was being led by the lead leaders and the influence influencers.”

“The epidemic and the entrepreneur world was isolation.”

Resources Mentioned:

The Millionaire Real Estate Agent book by Gary Keller

Bowling Alone book by Robert D. Putnam

Connect with Chris Arnold on:

REI Radio

Wholesalinginc Podcast

Multipliers Brotherhood



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The thing that encompasses your product, your offer, your funnel, and your value ladder. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at ---Transcript--- What's up everybody, this is Russell Brunson. This is a late night edition of the Marketing Secrets Podcast, that's why I'm talking a little bit quieter because I don't want to wake up my wife and kids. But I was thinking about you guys, wanted to jump on and share with you a concept that I call 'the umbrella brand'. I may have mentioned this before in a podcast. And when someone joins my Two Comma Club X Coaching Program, it's one of the first things I tell them to do. Because so many times we get into business and we're thinking about a part of the business. We're thinking about a product, or we start thinking about an offer. 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What else do I got? There's all the products, everything I teach. There's this podcast, there's a blog, which I'm not a very good blogger, but there's a blog in there. There's all these things, right? It's cool when you have an umbrella brand, because then all the things in your value ladder fit underneath this thing. And so my education business, the value ladder that's associated with that, it all fits underneath this Marketing Secrets brand. You know, ClickFunnels is different because it's its own brand. And so I'm breaking my own rules, by having two companies. I have my information business company, which is the Marketing Secrets one. Then I have the ClickFunnels software company, but they compliment each other obviously. We're bringing in people through the education company, they're going to software and vice versa, so they do compliment each other. But I just wanted you guys to think through this concept of an umbrella brand. Do you have one? It's cool because right now, there's so many cool new things coming out on the market. For example, Clubhouse came out, and for a long time I was like, "How do I play clubhouse? What do I do? How do I not do this? I've got to figure something out." But if I step back and look my umbrella brand, Marketing Secrets, like, "Oh, I could jump in there and just do a Marketing Secrets Clubhouse room." I jump in there and just say, "Okay, I'm going to share marketing secrets." What does that mean? It means anything. I'm going to share things about marketing that I like, that are exciting. I could bring guest speakers in and like, "Okay, tell me your number one marketing secret. Tell me your number one marketing secret." And it gets really, really fun, right? I can say like in this podcast, every week I'm like, "Hey, what's your marketing secret." What's something I want to talk about, what's something I'm learning. What's something I'm discovering, what's something I remember from the past, I want to share with people. I can just share that. If I have a blog post, I can do blog posts on different marketing secrets. And so this umbrella brand... I don't know, all these things fall off it. Somebody who was going to clubhouse and see, "Oh, there's a Marketing Secrets room. What is this?" They're going to jump in the room, they're going to learn some marketing secrets and they're naturally going to come back and be like, "Okay, Marketing Secrets is this brand that teaches a lot of marketing secrets." But then now it pushes people to a specific offer like, "Oh, I'm going to read a book called Dotcom Secrets or Traffic Secrets or Expert Secrets, or all the things that fit underneath that umbrella brand. This is funny, this is me telling on myself. I've been so good for the last seven years at just focusing on my business, which was ClickFunnels and Marketing Secrets, just focusing on that one baby. 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