Getting The Clarity of Your Goals and Preparing Your Business For The Downturns | Evan Holladay Replay
Play • 55 min

In this episode of the Millionaire Mindcast, Evan Holladay shares insights on how to level up yourself, your business, and career during this pandemic, reveals the magic trick to get the clarity of your goals in just an hour, the importance of having confidence to win every battle, how to prepare yourself and your business for possible downturns, and what is the best income stream in the future that you should pay attention to!

Evan Holladay is the founder and host of Monumental, a top-rated podcast where he interviews leaders, entrepreneurs, and visionaries making a massive change in the world. Also, he is the President and CEO at Holladay Ventures where they work with city leaders, impact-driven partners and communities to build multi-family affordable workforce housing deals in the Southeast US.

He is an advocate for affordable housing and was recently featured in the book CRA at Forty: Views on the Present and Future of Community Reinvestment. Currently, Evan has sourced and developed over $237 million, helping create 1300+ units of new affordable housing.

Evan’s mentorship started from his parents and during his college when he realized that he hated science and chemistry, and building housing what his passion is. That’s when he became part of a new million mixed-use development construction on the campus. He was the first one hired at the development and really learned the nuts and bolts of real estate and real estate development work. That’s where the real estate journey takes place for Evan.

Later in college, they’ve started a modular housing development company that not just builds generational wealth but also makes an impact for people that make all types of incomes. It is a company that provides affordable and workforce housing for families in need.

After college, they do their best to grow the company and find partners in the real estate world with the experience and learn the knowledge from them.

During this interview, Evan gives lots of insights on how to step up and make an impact during these hard times. For him, it is important to have clarity on your goals. Figure out where your current condition is & align it where you want to go and what your vision is.

This is the time to double down and find the opportunity that suits your passion and turn it into a business. There are massive opportunities in real estate, especially on the rental side.  Therefore, do the preparation ahead of time. Roadmap your destination and get a mentor. Take that learning and put it into action. This is the best time to plant your seeds to capital, education, building relationships with your network, brokers, and investors in order to take advantage of it later.  

Lastly, never forget to think of the downside of your business and mitigate the risks ahead of time. Plan for, and be prepared for the downturns!

Some Questions I Ask:

  • Where’s your overall mindset? How are you feeling with everything right now? (00:10)
  • What’s your overall outlook on how Corona Virus is going to impact real estate as a whole? (01:23)
  • What are some of the things that you would tell that new real estate agent or investor or new entrepreneurs starting their business to start with, think about, plan for, & build from day 1? (05:02)
  • How critical is mentorship in where you started to where you are at & find yourself up today? (10:40)
  • Is now a good time for someone to consider jumping into real estate whether it's investing or career, what do you say to that?  (15:50)
  • What would you say has been the best ROI on a scale that you’ve learned that has made you successful over your real estate investing journey that others should put on their tool belt or sharpen the ax on from day 1? (19:20)
  • What would you say from a tactical & strategy in business perspective is a discipline that a lot of business owners lack or overlook or are really struggling because of it? (23:16)
  • What’s a good reserve amount that people should use as a rule of thumb when they’re starting to build up their business bank account? (25:54)
  • Where do you see the greatest impacts and opportunities coming in real estate in the next 2 to 5 years? (28:24)
  • Take us through a high level of what does this opportunity, space, and niche that you plan to look like?  (32:50)
  • What other things should people be paying attention to or thinking about how they incorporate things into their own life and how that might create opportunities for them to go and serve that certain sector of that business or those opportunities? (35:01)
  • If you were to be starting all over again, what are the 3 things that you do for the next 90 days? (37:58)
  • Who are some of your favorite mentors & people to follow that you believed virtually, physically, positively influenced your life, your habits, & your mindset that other people might be able to follow and learn a little bit more about? (40:03)
  • What trends are you paying attention to over the next few months? How can people navigate these uncertain times and still succeed, still make money now, still positioning themselves to capitalize on building success and wealth in the process? (42:12)
  • If you are on your death bed & you’re looking at the rearview of your life, what do you hope you accomplished and what are people saying about you that you would consider a life well-lived, a business well built, a successful journey? (45:47)

In This Episode, You Will Learn:

  • Steps to get the clarity of your goals just in 1 hour (05:32)
  • How to turn decades into dates (06:59)
  • 3 main parts of a business (17:13)
  • How confidence contributes to Evan’s success (19:55)
  • The importance of cash especially in the business right now (24:32) 

Quotes:

  • “Dig the well before you need the water.”
  • “If you‘re clear of who you are as a person then your confidence & your abilities becomes way more clear too.”
  • “The butterflies are great and the more you attack the fear it just allows you to get the butterflies to fly and formation.”
  •  “Cash flow, cash, capital, all those different things are king right now.”

Connect with Evan Holladay on:

Website

Monumental Podcast

Holladay Ventures

Facebook

Instagram

YouTube

Twitter

LinkedIn

The Marketing Secrets Show
The Marketing Secrets Show
Russell Brunson
How to Increase the Perceived Value of the Thing You Sell
This weekend, I had the chance to witness one of the best sales presentations of my life. Let me show you how it worked, and how you can model it for what you do. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the marketing secrets podcast. Today, I want to talk about the secret to increasing the perceived value of whatever it is you're selling. And I'm going to tell you a story about how somebody did this to me this weekend and it was amazing. So, here we go. All right, so I'm going to give you some backstory. Some of you guys know that I'm mildly obsessed with books. Books are the coolest, seriously, come on now. And so my office I'm in now, is swelling with books. We have big bookshelves but there's no room left at all. And so, I decided to start a project. We're going to build a library, a huge library in the lot next to our office, so I can have more books. So I think my office right now has, I think we did the math, has like a little under 10,000 books are in there right now. And the new office will hold, or the new library, will hold up like 60,000 books, which is crazy. And I'm going to have different sections. Like one section that's going to be just about business. One on personal development, one on health, one on religion, just the different topics that I'm passionate about, right? And so, and in there I'll have all the books that matter on all those topics and it's going to be amazing. But then on top of that, I'm kind of a collector of old books, because old books are the coolest thing ever. And so, in section, like for the religion section for example, it'd be a big like white glass bulletproof case that has these old religious books in there. And then same thing with personal development. Like, I'm looking at this, The Laws of Success that Napoleon Hill wrote way back in the day, that's so cool. Anyway, that'd be out on display under these bulletproof glass and a bunch of the cool things. So anyway, there's kind of the frame where I'm at, right? And so anyway, there's this guy who messaged me this week and was like, "Hey, I'm one of the top..." Or, not the one of, "I'm the top rare Mormon book collectors in the world." And he's like, "I'm in Utah right now and I can come and show you some of things I have. And he started telling me all the stuff he has, I'm like, "Heck yeah dude, if you want to drive up here, I'll look at it." Not thinking that I'm going to purchase anything. So anyway, so the guy that drives up and he has these cases and brings them out and he's got all these old insanely cool, amazing books, right? Now, again, I can't tell you all the details because... Anyway, so some things don't make any logical sense, but I'll give you the basic gist. So, so you guys know, I actually bought a first edition book of Mormon back in the day, which is one of my prize possessions. And he had like five first additions. And my mine's like a good one, these are like insane. The highest quality in the world, right? And so when he brought him, I'm like, "I'm going to look at these things but I already have one, I don't need another one. There's no way I'm going to do it." Right? And he tells us ahead of time, he said, "I'm not the best sales person in the world, but as I show you these books, I'm just going to tell you the story behind each of them." And I'm like, "Okay." And so, one at a time, he pulls out the book and you see it. And I was like, "Oh cool, yeah, I have one like that." And then he starts telling you the story behind it. Like, "Let me tell you how I found this. This is where I got it. This is what it looks like. This is why it's so cool. This is..." Like, "Look at this, look at the inscription, look at the thing here, look at the thing..." And started showing you all the pieces about it. Where within like 10 minutes I'm like, "Oh my gosh, I want that so bad." And they shows the first book and he's like, "Here's the second book." And pulls it out and tells the story behind that and how he found it, and why it's so cool and the intricacies and why this one's different, and why it's so important, and why very few people have it and the scarcity of it. Right? The second book is the second edition printing of The Book of Mormon, and it was so cool. And he's like, "Just so you know, there's only 25 of these on planet earth right now that we know of. And this one is the best quality one." And shows that and I'm like, "That's so cool." But still in my head, I'm like, "I'm not here to buy anything." And then he shows the third one and the fourth one and the fifth one. Then he shows this other book and then just going through book after book, all these things. And as he did it, he didn't just like, "Oh, here's the book." Like, show it to me. He told me the story about each one. It was interesting, as he told the story, the story, as you guys know, if you've been following me for any amount of time, the story increases the perceived value of the thing. And so by hearing the story, he went from like, "Oh yeah, that's a book." Like, "There's no book." To like, "Ooh, there's an old book that it's pretty cool." To like, "Oh my gosh, I really want this old book." And by then it's like, "I have to have this at all costs." Like, "This needs to be in my library, otherwise, what's the point of building a library? I should just burn it to the ground, right?" And so, it was just fascinating. And this was one of my interesting takeaways. Because I asked this guy, he finds these things, collects them, and then sells them. And I said, "Is this hard for you to sell these after you find them and you know the stories?" And he told me something interesting. He said, "I've regretted every book I've sold." He's like, "But this is what I do. So I've done it for the last 40 years." And it was interesting because I was noticing myself, as he told the stories, how engrossed I got into the story of each book and how important it became to me. And I remember feeling this other thing where I was like, "If I don't buy this..." How much regret I was going to have, because I'm going to miss out on the story and the thing and all the stuff." So by him telling his story, the same regret that he was having by selling this book, was the same regret I was going to have if I didn't have the book, which was super fascinating, don't you think? And anyway, Oh, and then there's so many sales lessons I could tell you. It's from this guy, he's like, "I'm a horrible salesperson." But then also talking about status, right? As he's showing me these books and he's like, "There's a lot of people have three, but there's no one that has all five of these." He's like, "Maybe one or two people on the planet." He's like, "Instantly you'd be one of the top five rare, Mormon book collectors on the planet, if you had this set." And then this, and then... It was crazy. And I come into this thing, not planning on buying anything just wanting to see what he has to two hours, three hours later, writing one of the biggest checks in my life. But I share it to you because I want you to understand, that is the power of story, right? I always tell you guys, if you're teaching a concept, you have to tell the story about how you learned or you earned it. If you're selling a product or service or a thing, you have to tell the story about how it was created. The story is the thing that increases the perceived value. I literally went from like, "Here's an old book." Like, "Oh, sweet." To like, "Let me tell the story of the book." And then he got deeper in the story and the meaning and all these kinds of things got to the point where like, "Wow, that's really cool." To like, "Ooh, I really want that." To like, "If I don't have that, I'm going to lose something." The fear of missing out, of not having that, became so big and so large that I was willing to d…
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The Passionate Few
The Passionate Few
Omar Elattar
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Business Lunch
Roland Frasier
Turn Your Students Into Partners and Win Big With Arbitrage, With Jerry Conti.
We’re finally airing an episode with Jerry Conti, a serial entrepreneur, and a world-class connector. He’s the Co-Founder and Managing Partner of LuxHomePro and now BoomSTR. Like many of our guests, Jerry’s all about strategic partnerships. This episode was recorded in Mexico at WarRoom before things were turned upside down in 2020. Listen for his smart strategy and the insight and takeaways that still hold true. If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure you’ve actually hit Subscribe on ApplePodcasts. We would appreciate it! “It's about traffic and conversion. I mean, at the end of the day, that's all we do. How do you get more heads in beds in the short term rental space? How do you get more butts in seats in the seminars? Right? It is, it's the same thing. And so it's just a matter of understanding marketing. There are 600,000 vacation rentals in the United States. And most of those operators and homeowners have no clue of what they’re doing. But I can scale the marketing worldwide because I can do it from anywhere. I can be in Scottsdale and market your home in London. There's no geographic barrier.” Jerry Conti Jerry’s Core Arbitrage Strategy * How Jerry finds the right properties and what he’s looking for. * How to create a win-win (win) scenario for the homeowner, the real estate agent, and yourself. * How to reassure your homeowner and ensure that their property and neighbors are cared for (plus some gadgets that help)! * How this Arbitrage philosophy works better for the homeowner than a long term renter. “It’s better to actually rent your house on a short-term level because if the renter doesn’t pay, you have nothing really to fall back on, and it may take you a month or two, three or four months, even kick them out.” Jerry Conti How Conti has scaled this through Events & Partnerships “Anytime that you're looking to do anything, find somebody that's already aggregated the thing you want and go there first, because you'll have it at scale instantly instead of having to do it one or two at a time.” Roland Frasier Plus Listen Today For, * Why Jerry decided against building a fund * How he turned his students into partner investors “What if I could not just teach somebody how to fish, but maybe fish with them? Like, let’s put the rods in the water together. And, that was an idea that came out of doing this for a long time. How can we speed this up for our students?” Jerry Conti. * Why you need to enjoy people to run this type of business! * How he splits the profits and halves the risk. And more! Click to find us on Apple Podcasts and other podcast players.  Contact & Jerry Conti Visit LuxHomePro.com On LinkedIn Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter
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B2B Sales Questions Show - Brutally Honest Answers - Sales Hackers Ideas
Sales
THE PERFECT WAY TO HANDLE "I'M NOT INTERESTED"
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The Mike Dillard Show
Mike Dillard
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
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13 min
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