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Minds of Ecommerce Podcast
This is The Minds of Ecommerce Podcast where you'll learn one key strategy that made leading ecommerce companies grow exponentially.
Oct 10, 2023
Mastering Landing Page Optimization for Ecommerce Success With Raphael Paulin-Daigle
Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Are you striving to get more customers for your ecommerce business? Landing pages can play a vital role in your sales funnel. They are effective conversion tools that lead prospective customers to a specific product or offer and encourage them to take action. However, to maximize your landing page conversions, creating an ecommerce experience that resonates with your buyers is crucial. Having helped top luxury and lifestyle brands achieve exponential revenue growth, Raphael Paulin-Daigle, conversion optimization expert, asserts that optimizing landing pages is a critical growth strategy for luxury and lifestyle brands. By systematically testing and improving different components of your website, you can identify the most effective combination that leads to a higher conversion rate. Through utilizing tools like A/B and AI testing, you can create conversion-focused landing pages that lean into the power of data and research to convert leads into buyers. In this episode of Minds of Ecommerce Podcast, we flip the script as Chad Franzen of Rise25 interviews Raphael Paulin-Daigle, the CEO and Founder of SplitBase.They explore the concept and benefits of landing pages and discuss how to optimize them for high conversions. Raphael shares insights on the ideal number of landing pages for an online store, how to split your traffic effectively, and top conversion optimization strategies that high-performing ecommerce brands employ.