Eric Bandholz, is the founder of Beardbrand, a men's grooming ecommerce company that achieved 1.3 million YouTube subscribers so far, and credits most of it's 7-figure growth to their content strategy.

In this episode, Eric shares their content marketing strategy, and more specifically, their YouTube strategy, and how it has evolved over the years.

He explains how they find topics for their content, how they use customer feedback for better videos, and also how they convert YouTube viewers into paying customers.