From Selling Product Out Of The Trunk Of A Car, To eCommerce: The Story of Frederick Benjamin, Men’s Grooming Products
Play • 58 min

Michael James started selling his line of men’s grooming products named after his grandfather, the original Frederick Benjamin, out of the trunk of his car into barber shops. He started to get a nice following, and from there began moving to other locations. Gradually, Michael noticed upticks in his eCommerce store as he was out there beating the streets, trying to hustle this product. Tune in as we chat with Michael in Harlem, New York.

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