Numeracle's Chief Product Officer, Anis Jaffer, was joined by Frank Pettinato, CEO of Avantive Solutions, to discuss the technology, implementation, and challenges behind Rich Call Data and how it contributes to a brand's presence and identity. They explored how it is currently rolling out, the return on investment seen thus far, and the learned lessons to expect with its implementation.

Mentioned Content

• Rich Call Data (RCD) & RCD PASSporT

• Brand Identity: Name, Logo, Call Reason

• Branded Calls

• Verified Calls by Google

• STIR/SHAKEN versus Out-of-band

• Pricing & ROI of implementing RCD

• Challenges of implementing RCD

• Early results & analysis of RCD implementation

• Sales Efficiency, Call Quality & Conversion Rates

• Contact Rates, Callbacks, & Call Duration