Kristina Azarenko is an SEO educator and consultant. She runs her boutique consultancy, MarketingSyrup.
She's written the book on eCommerce SEO, covering a range of tactics to implement for any online store.
She has built and maintained the SEO on-page info chrome extension, SEO Pro Extension.
Published on many industry websites, Kristina will explain why technical SEO is the hardest skill to pick up.
We also discussed:
Learning Technical SEO
Technical SEO challenges unique to eCommerce websites
The best CMS options for eCommerce stores, depending on their size, resources, and expertise.
Black Friday strategies