SparkToro was not Rand's first SaaS rodeo though. He started SEO software company Moz and wrote the book on his experience, Lost and Founder.
He’s an educator of SEO, a nurturer of entrepreneurs, and an advocate for social action.
Published on many industry websites, Rand addressed the challenges that many marketers face in discovering their audience and what makes them tick.
We also discussed:
How does market research pertain to the size of your business
What are the primary goals of market research
How you shadow and interview online dark communities to surface market insights
How should market research influence your marketing strategy
Unique audience research challenges for enterprises