Today I got the chance to sit down and have a conversation with Jared LaMantia. Jared and I met when the team at JEBCommerce managed the Bodybuilding.com affiliate program and at subsequent organizations he has run during his career.
Jared started his career as an affiliate manager and through hard work, curiosity, and a dash of self awareness grew himself into a C-Level executive at one of the most vibrant and impactful fitness companies that I know of. Today's conversation is one of those that got me thinking of how I could spend more time and learn more about his story and how he achieves so much success. It really was my favorite hour and change this week.
We dive into his career and exactly how he made the transformation from affiliate manager to C-Level exec. Not a typical path! We talk about data and how important it is, but also how sometimes you just have to use your gut in decision making, and then round things out with one of the biggest mistakes marketers make when it comes to data. Sorry, no spoilers here!
We wrap up the conversation with a discussion on project management, a topic that Jared has found to be one of the most impactful in his career and his company's successes. It's something that is all too often left out of the marketing discussion.
Jared, thank you so much for a really intriguing and enlightening discussion today! If you'd like to continue the conversation with Jared, find him on Linkedin.
And, here is the link to our article "The Rise of the Affluencer", written by our Director of Affiliate Marketing, Blagica Bottigliero.