SC110: Vija Williams. Earning 200k In GCI Last Year By Playing On Facebook. Her Top 20 Referral Group. How She Moved Her Price Point Up Into The Entry Luxury Market.
Play • 1 hr 30 min

Vija Williams SUCCESS CALL

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To listen on Google Play, click HERE.

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Download FULL Running Time: 1:30

Website:

VijaCentral.com

Background:

Vija Williams is with is with Keller Williams Realty in Kirkland, Washington. Last year she closed 60 transactions with a total sales volume of 37 million. Her average sales price was 627 thousand of which 36% were buyers and 64% were sellers. She has a 6 member team: 1 team manager, 1 transaction coordinator, 3 buyer agents, and 1 team leader.

Vija Williams is the team leader of The Vija Team. She has been an agent for 14 years and works the Metro-Seattle market.

In this call, Vija talks about:

  • When she almost lost her home 4 years ago when she was in foreclosure and 6 months behind on her house payments
  • How she quickly turned it around and sold 9 million in the next 12 months
  • What she’s been doing to double her production every 2 years
  • How she gets referrals from her friends, family, past clients, and other agents in her area and around the nation
  • Her Top 20 Group and why it accounts for a huge portion of her referrals
  • How she generated 200 thousand in GCI last year by “playing” on Facebook
  • What she did to move her price point up into the “entry” luxury market and her average listing price to 750 thousand
  • How she started her own radio show
  • Team dynamics, compensation, profit margins and more

2014 Stats:

  • 60 closings
  • 37 million sales volume
  • 6 member team:
    • 1 team manager
    • 1 transaction coordinator
    • 3 buyer agents
    • 1 team leader

Niche:

  • “entry” luxury
  • internet leads
  • repeat & referrals
  • past clients
  • sphere of influence
  • agent referrals

(originally published on 07/21/15)

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