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Andy Mulholland is with RE/MAX of Rochester in Rochester, Minnesota. Year-to-date he has already closed 44 transactions with a Total sales volume of 6.1 million. His average sales price was 136 thousand of which 68% were buyers and 32% were sellers. He operates as a sole-practitioner.
Andy Mulholland has been an agent for only 2 ½ years. But he’s had a quick start. In his first full year, he sold 28 homes. In his second full year, Andy’s already sold 44 homes and still has one month to go. He got a quick start by pursuing expired listings and for-sale-by-owners. However, Andy became frustrated with chasing after clients. He wanted to turn the tables and have clients chase after him.
Andy developed the “Handy Andy Realtor” business model. Andy provides helpful tips, advice, and information to prospects in exchange for their contact information and permission to provide more help. It’s working. Lead count is up, client satisfaction is up, and Andy is happier.
Andy describes how he is leveraging the internet to generate and incubate buyer and seller leads. His internet marketing includes: websites, blogs, search engine optimization (SEO), pay-per-click (PPC), Craigslist ads, Tiger Leads, Real Pro Systems, Hoot Suite, and more.
Andy describes how he’s using video including: how tos, top picks, market updates, and property tours. Listen carefully to the process he uses to create these popular videos and leverage them out to his audience.
(originally published on 11/07/11)