SC064: Leigh Brown. How A Young Mom Can Build A Cranking Team. Owning Your Political And Religious Beliefs In Your Business And Marketing. Starting A Property Management Division.
Play • 1 hr 39 min

Leigh Brown SUCCESS CALL

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Download FULL Running Time: 1:39

Website:

LeighBrownAndAssociates.com

Background:

Leigh Brown is with Re/Max Executive Realty in Concord, North Carolina. Last year she closed 213 transactions with a total sales volume of 51 million. Her average sales price was 240 thousand of which 30% were buyers and 70% were sellers. Plus Leigh manages 58 rental properties generating 58 thousand per month in rents. She operates a team with 14 members: 2 listing partners, 6 buyer specialists, 1 listing manager, 1 closing/client care manager, 1 part-time courier, 2 part-time marketing managers, and 1 team leader.

Leigh Brown is the team leader of Leigh Brown and Associates. She has been an agent for 13 years and works the Metro Charlotte market.

In this call, Leigh talks about:

  • How a young mom can build a cranking team
  • Owning your political and religious beliefs in your business and marketing
  • Mentoring under her successful top agent father
  • Radio advertising that generates seller leads and a 410% ROI
  • Marketing plan to her people farm that generated half of her closings
  • Her Diamond Club for people who refer business
  • Low cost past client events that generate good will and referrals
  • Acquiring an existing team and merging operations
  • Starting a property management division
  • Team dynamics, profit margins, and more

Stats 2012:

  • 213 closings
  • 51 million sales volume
  • 7 member team:
    • 2 buyer specialists
    • 1 listing manager
    • 1 closing/client care manager
    • 1 part-time courier
    • 1 part-time marketing manager
    • 1 team leader

Niche:

  • repeat & referrals
  • past clients
  • sphere of influence
  • radio
  • agent referrals
  • property management

(originally published on 08/21/13)

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