Scaling Deep with Lisa Princic
Lisa Princic
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Join Lisa Princic weekly as she digs beneath the surface of what it takes to build and grow a truly successful and sustainable membership business. She also shares behind-the-scenes of how she's building her own unique membership program and dream business with lots of content on sales, marketing, launching and more.
Available episodes
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2 days ago
You might not be able to solve all your members problems and it's okay
Love to overdeliver? Then listen up because today I'm addressing the myth that you have to solve all your members problems inside the membership. I'm going to share why this isn't possible and what you can do instead to get your members the support they really need. I'm previewing my method for helping membership business owners gain confidence and see growth inside the Membership Method workshop. Sign up here: https://scalingdeep.com/high-ticket-membership/
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Mar 13, 2023
When you start before you know what you're doing, burn it down & start again
This is a great episode if you want lessons from someone who started a membership that wasn't ultimately sustainable, closed it down and then started it again. Noelle D'Intino from the Directors Club shares her full membership journey from when she started her program in 2013 to now. We talked about how the idea was born, how she first got it started, why she was killing herself with content creation and what it took to start it up again. Hint, charging more and giving just the right amount to her members.
It's so valuable to learn from others mistakes and how they corrected them to create sustainable programs they love. If you want a chance to ask questions about your own membership idea or plans, don't miss out on my upcoming Membership Method workshop coming soon https://scalingdeep.com/high-ticket-membership/
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Mar 6, 2023
Numbers don't lie but emotions do
Have you put too much stock into how you're feeling about a result or even how you're feeling on a particular day? Our emotions can affect our decisions too much because we can grasp on to a tiny negative detail that influences our next step, instead of looking at the entire picture from an objective perspective. How do we do that? By tracking our numbers, we can paint a truer picture of how well things are working and what we need to fix or do more of. I share how I'm using them to guide my decisions towards easier growth. Get signed up to www.scalingdeep.com to learn more about my upcoming workshop: The Membership Method.
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Feb 9, 2023
How to scale a traditional service to a 6 figure membership with Braden Drake
I loved this conversation with Braden Drake who created ProfitRx, a membership that helps people manage their taxes. We flowed from transitioning from a course to a membership, pricing decisions to delivering a service inside and then wrapped up with Lifetime Value. It's all in here including the numbers. If you want to see what it's like to run a successful almost 6 figure membership, you'll love this episode too! And if you want to know what it takes to build a high-ticket membership, check out my upcoming workshop, High-Ticket Membership Method. https://scalingdeep.com/high-ticket-membership/
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Jan 31, 2023
Can you change your community platform after you've launched?
This month, I moved my membership from Slack to Heartbeat. People get so worried about choosing the perfect tech set up. But it doesn't have to be set in stone and you can make a change after your membership gets established, with one exception. In this episode I share my upcoming workshop, https://scalingdeep.com/high-ticket-membership/, how I made my tech choices, how I moved my community (https://www.heartbeat.chat/?via=lisa-princic) and why it's working out so well.
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Jan 23, 2023
How to start a membership with what you know and let it evolve with Alexis Bushnell
Such a fun interview with @alexisbushnell8591 who runs an online membership for her neurodivergent community. We talked about how she got started, where she hosts it, launching as well as what she delivers. It's a super real conversation about starting small and figuring it out on the go. It's a good lesson in not always know what it's going to be when you're starting out, but starting it anyway.
To get your membership started, jump into my new training and find out what it actually takes to start and run a successful membership https://scalingdeep.com/freebie/
About Alexis: Alexis is a social media guide and founder of Social Media for Humans, a movement changing the way social media works from the inside. She busts myths and provides an honest, jargon-free explanation of algorithms and strategy to help business owners and individuals use social media effectively, ethically and in a way that’s sustainable for both the human running the business and the planet.
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Jan 5, 2023
Subscription & membership trends and predictions you don't want to miss
The way be buy is changing and that's good news for the membership business because people are more and more comfortable paying for ongoing access to quality content and communities.
The five trends are:
* Why business owners are switching to subscriptions-type offers
* We will continue to see an increase in high-ticket memberships
* Memberships will continue to benefit from offering personalized experiences
* There will be more user acceptance of new apps & technology to use the content they buy
* Buyers will be more discretion about what they sign-up for and get more focused as fewer matures (and we need to be the ones they choose to engage with).
Listen for all the details and then pop on over to my free FB group https://www.facebook.com/groups/membershipsitemasterywithlisa to discuss.
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Dec 27, 2022
My top 5 learnings this year that transformed my service-based business to a scalable one
This year was a bit one for my learning, especially when it comes to selling. I cam a long way from having an offer I loved to figuring out what it takes to enroll new members consistently. Here's what I go over: 1) The 1% conversion rule that that will tell you if you need to work on your USP further before you even think of getting more visibility 2) The two things that worked the best for visibility and why 3) Selling to the same people (my entire list) more frequently and why it works 4) We need support to scale and keep taking focused action and the support has to be quality. 5) You can't be the smartest person in the room and expect to grow.
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Dec 14, 2022
How we can use AI to leap forward our content strategy & build brand awareness
If you haven't already been playing out with ChatGPT then you may be someone who's reluctant to try new technology (that's usually me), too busy producing content or living under a rock. I'm not the first person to go down every techno rabbit hole but AI will revolutionize the way we do our marketing, so it's worth being ahead of the curve. If not you might get blindsided later. Secondly, I believe the smallest teams will benefit the most as it gives us a huge leg up from having to come up with new topics & ideas in a void and starting everything from scratch. I talk about all of that on the podcast today! Don't forget to subscribe so you never miss an episode!
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Dec 6, 2022
What's the hook - your first step to getting more sales
Got a decent size list? And an amazing not overpriced offer? But only a fraction of people are buying? You might be tempted to throw more money, time and energy at the socials or another marketing platform to get more visibility. BUT, more people isn't going to get you more sales, if the people who've been on your list for a while aren't buying. What that probably means is your offer isn't clear enough to get people off the fence and in the program. In this podcast I give 3 action steps for fix this, one of which includes making sure your USP is irresistible. Without that, you're pushing a big boulder up the hill. For more help with how to grow your membership without hassle and hustle, check out this training. https://scalingdeep.com/freebie/
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Nov 28, 2022
Is launching a micro-membership worth the effort?
Well, if tiny memberships aren't all the rage and latest audience building trend, then I don't know what is. They are not only popping up everywhere, but everyone is talking about them. As a membership expert, I knew I needed to address this right away. But, in my usual style, instead of just jumping on the bandwagon and telling you it's the best thing, I'm sharing why people do them, how they work, what they do for your business and the circumstances that might make it not worth it. For those who really want detailed how-to's I will be building a Tiny Membership Toolkit in December. Subscribe here to hear about it or jump on my list at www.scalingdeep.com
There is also ONE more day to get in on my super BIG black Friday bonus (ends Tues night) and get extra support to dial-in and dial-up your membership program. Find our more here: https://scalingdeep.com/club-offer/
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Nov 15, 2022
How to add an upsell to your membership and profit
Are you missing out on a huge chunk of revenue, ultimately, making your membership more profitable, because you don't have an upsell? I learned the fun way about upsells by adding one to my recent membership sales funnel. It turned out very well, and it isn't even an inexpensive item.
In this episode I share how I added an upsell, why it's working and why they work. I also spill the beans on my Black Friday offer (which I've never done before) and why it's too good to miss. Stay tuned for it. Be the first to learn about it here: https://scalingdeep.com/freebie/
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Nov 8, 2022
How I ran my membership from the road on my recent vacation to Costa Rica (with just my phone)
Just back from a whirlwind trip to Costa Rica where all I had with me was my phone. I was laptop free, however I didn't want to be completely disconnected from my membership group. All I wanted was a way to check into the vitals of my work-life, which is: Slack channel (where my membership lives) emails, email funnel (on Mailerlite) and my Facebook ads. It worked out perfectly as I had all my passwords on LastPass and with my face ID I was set.
I spend only minutes every few days checking in and do a couple of things. Memberships are truly the most flexible business model.
In this episode I speak about how important it is to have flexibility in your business ... because stuff will come up, how your members will be so open to your moving things around because you've created a program that allows for that flexibility. And I also share why it's okay to check into work while on vacay if it's your structure and day-to-day responsibilities that you need to escape from, and what I include i…
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Oct 31, 2022
How to sell one-to-many without using narcissism
Whoa! That's a statement! My colleague coined it the other day when she opened up the course she's just bought from a big online business influencer and all she saw were glamorous lifestyle pictures.
She's worked as a contractor for a lot of the big brands we know and some of them truly are narcissists, which doesn't surprise me, because narcissism sells.
But there's a fine line between selling effectively by connecting to what our prospects want versus selling "how amazing my life is, don't you want to be like me?". Which is just icky.
So what happens when we're so turned off from that type of selling that we go too far the other way and don't sell effectively at all? We go broke while all those others make millions.
We have to be careful of going too far on the other side of that fine line and simply giving away our stuff for free and not selling anything. I talk about that in this episode.
To stay in the loop, sign up for my non-narcissistic but effective free training, right h…
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Oct 21, 2022
How to plan further ahead enough to bounce through inevitable business setbacks faster
Today I'm talking about commitment and how important it is for a membership model because the profitability can be super high but it can take time to build it up. It's a long game and that's why you've got to keep your growth momentum going. Planning a little further ahead, but not too far ahead, will help you get through setback sooner. I've got some great workshops coming up. One is on how to fill up your membership with an evergreen funnel is now available on my shop. It's on sale until Dec 1! https://scalingdeep.com/shop/
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Oct 6, 2022
Three types of funnels for memberships and how to make them effective
In this episode I'm sharing a little preview to my workshop next week, where I'm going over how to design effective funnels for memberships. One of the things I notice is the big challenge my members have is creating consistent sales. They know how to make their clients happy, grow a small audience of fans but with the one-to-many memberhip model they need to create a more reliable system so they don't lose out on eager, potential members that just aren't seeing the value properly. How we sell and when we invite prospects to join us are really important considerations.
So today I'm going over one little portion of the upcoming workshop - the three types - evergreen, launch/closed and limited evergreen. To grab your ticket to the live event head over to www.scalingdeep.com
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Sep 26, 2022
Is sales psychology the missing link in your launch strategy?
I almost named this episode "From flop to flourish". Three months ago I launched my membership with a bootcamp and it totally bombed from a sales perspective. That's when I realized I was giving away too much content and not selling properly.
Luckily a program came up that taught me how to do an effective training/vsl/webinar that would effectively demonstrate how I could help, what my members could create and how far they could go using all the sales techniques that made me cringe in the past, but that work.
And guess what? It worked! I now have an effective evergreen enrollment strategy, inspiring new members inside my Profitable Membership Club and I can to do the work I love.
Listen to this breakdown of what I learned, what I added and upcoming workshops that will teach how to create effective funnels and sales systems so you can bring new members in regularly. But first, you need to get into the training right here: https://scalingdeep.com/freebie/
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Sep 21, 2022
How to fit your membership into your business model
We're doing something a little different today. I was asked to speak at the Membership Success Summit at the end of this month and the host, Jonathan Denwood asked me to hop on a call to do a little bit of a preview of the topic I'm going to be speaking on which is all about how your membership fits within your business model.
It's always interesting when somebody else is doing the interviewing and asking the questions. We talk about all kinds of things in this session and it's a great overview of all things memberships - all the things that can get in our way of doing it, mistakes people make about content.
You'll also get a chance to hear about the Membership Success Summit. Which I think will be awesome. Jonathan brought all together a whole bunch of really interesting people in the industry, who have a lot of experience in tech, audience building, funnels and lots of other complex topics. He's also coming from a background which is very much tech because he works in the WordPress…
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Sep 5, 2022
Why memberships are the ultimate offer in the new economy
In this episode, I'm sharing a perspective on how the micro-entrepreneur can stand out no matter what's happening in the economy, by being scrappy. I also look at why a membership is the ultimate offer and how it can help us slide in and appeal to our prospects more than high ticket offers and also how they aren't that different from how they're being sold these days. To find out more grab this free training https://scalingdeep.com/freebie/
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Aug 8, 2022
Is it a good idea to have a free Facebook group and a membership?
Today I'm riffing on whether or not it's a good idea to have a FREE facebook group when you have another paid membership. There are a few different scenarios that make it useful and then a whole bunch more that could make it a tricky situation.
Like what if there's not enough differentiation between your paid and free groups, because you've been delivering too much inside the paid group. Or the paid group becomes the wild west because you are no longer putting as much time into it.
I talk through all these scenarios considering when it's a good move and when it could be difficult and how to plan for those challenges.
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Jul 11, 2022
How to use your customer journey to warm up prospects & prepare them to buy
Almost everything can be figured out in our businesses by looking at your client's customer journey.
When we know our ideal client well and can anticipate what they need along their path of growth, we can position ourselves as the best support or solution for their needs.
In this epsiode I explain what your members may be looking for when they first come across your brand and share a couple of different scenarios for when a membership might be the right offer at the right time.
If you need more support to grow your dream membership program, there are two ways to work with me 1) Get on the waitlist for the Profitable Membership Club https://scalingdeep.com/club-wl/ or 2) Get fast relieve with a private Business Design VIP day with me https://scalingdeep.com/coaching/
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Jun 29, 2022
When to sell our memberships & how to package them as an investment vs an expense
As online business owners and especially as membership leaders, it's easy to experience decision fatigue.
Memberships are complex and none of the wildly successful ones fit one-size-fits all formulae.
In this episode I share an unpopular approaching to deciding what to sell to your audience first to move them towards your membership, as well as explaining the choices you have around how you want to package your offer.
Hint: sell it like an investment vs an expense.
I also talk about what's been working really well for me to attract ideal clients who are booking VIP days (read about those here https://scalingdeep.com/coaching/) - SEO!!
And ... how much value and insights I'm getting from my customer validation interviews and how that's influencing my mindset and choices.
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Jun 20, 2022
The one thing that gives us the confidence to launch
What makes us excited to launch our programs?
Many of us think the answer is previous sales - a track record that people will buy from us.
Nope. I don't recommend we base ALL of our excitement on this extrinsic value, because:
1) It's risky. Results can fluctuate and we don't want to ride that rollercoaster.
2) We're not always selling the things we've sold before.
The ONE thing that doesn't have to fluctuate is the belief in our own ability to deliver transformation to our clients.
Knowing that our programs are designed and structured with contents that gets our members into action and success is value we can trust.
And it propels us into the unknown, facing all of our doubt and fears to put our gifts out there in the world.
When we have people within our programs who are doing the work, and winning because of it, we feel awesome.
So building the structure with just the right amount of content that puts our client and members into action vs overwhelm. And thus keeps us out of…
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Jun 13, 2022
Membership launch mistakes - what I did wrong & how I'm fixing it
Lots going on at Scaling Deep right now. More audience sharing as I'm part of a Bundle this week and co-hosting a Summit next week. It's a lot but these opportunities were too good to pass up.
Get the details here: https://linktr.ee/lisaprincic
Oh and I just launched an app! (Go find it on the apps store).
My list has grown. Visibility, check. Now my focus is on conversion and sales. AKA money!
This week I'm share what didn't work during my recent launch. I made some big mistakes that completely surprised me.
I'll share what I did wrong and how. and what I'm doing to fix the mismatch that I, unknowingly, created. (Hint: less free content & more clarity on why people need me now!)
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Jun 6, 2022
Ten reasons to launch your membership with a summit
I am delighted to annouce that registration is open for the virtual summt "Sell with a Summit: Membership Edition".
I've had my own experience positioning myself in a new space with a summit and am so excited to be co-hosting this one.
In this episode I pull together the top 10 reasons to launch your membership with a summit and what it can do to build your authority.
Sign up for the summit taking place June 20-23 here: https://linktr.ee/lisaprincic
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May 31, 2022
Rejection - how to handle our biggest fear in business
It occurred to me last week what is at the root of our biggest fears, when it comes to striving and putting ourselves out there.
We're hard-wired genetically to belong. It's a basic survival mechanism because we do better in groups.
The downside of this in our business world is the feelings of hurt we experience when we don't get the results we want. Less or no sales, cancellations, refunds. The pain associated with these events can prevent us from pursuring our dreams.
I explore all this, whether or not women experience it more deeply and how can we handle it so it doesn't disrupt our work too much.
Lots of exciting events coming up this month so do get on my email list to get the invites https://scalingdeep.com/
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May 16, 2022
3 good things - how it's all coming together to fuel my business growth
I'm so engrossed in the Membership Success Blueprint Business this week https://scalingdeep.com/bootcamp/ which is awesome and want to share 3 good things that are coming together in my business right now:
1. Clarity - niching is working and I'm growing my audience easier now, which also means the podcast is getting a refresh
2. Audience sharing - as a result of niching (to some extent) I'm a clear choice for many Summits and bundle. It's a snowball effect as one event leads to another invite. So dialling the marketing & sales system.
3. Innovating - I'm working on an "all my content" in one place through the Scaling Deep app which can be found in the apps store soon. This innovation is possible because of the above two things and because I feel so in purpose with my visibility, unique value, content & systems it's fuelling my clarity and creativity about when it's right to do new things. Things that make us stand out and interesting to follow.
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May 9, 2022
#163: How to manage our emotional energy as micro business owners
I've been so busy creating content for my Membership Success Blueprint Bootcamp. https://scalingdeep.com/bootcamp/ that starts next week. It's going to be amazing so sign up soon. Through all this prep and busy-ness I've been able to reflect upon the ups and downs of entrepreneurship especially when we're small and all growth rests upon our leadership and action.
In this episode I share 5 tips for managing our mental energy, moods and capacity throughout different fluctuations so we can better predict them and honour them, without having a negative affect on our goals and dreams.
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May 2, 2022
#162: Why getting in front of others audiences a.k.a. authority building comes first
It's really expensive to build our own audiences from scratch. Earlier this year, I realized I needed to be known to a lot more people since I am so niched. I've spent a lot of money on ads and was also in a few Summits. But it the last month or so, I've really picked up the torch to being my own advocate through relationships. In episode 160 I talked about my networking as a pre-runway for podcast pitching and it's served me really well. As of month end last month I pitched 17 shows and received 5 immediate yeses. That's pretty damn good.
Today I'll share why audience sharing is so important (authority building!), how I'm doing it, why my podcast pitches are getting accepted and more.
I'm also excited to announce my multi-day Membership Success Blueprint Bootcamp starting 2 weeks. It will be amazing. Sign up for free here:
https://scalingdeep.com/bootcamp/
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Apr 25, 2022
#161: The most, best or first - how to compete for visibility in a noisy world
I swear I was going to spend this podcast talking about podcast pitching. Because that's going to be my main focus for visibility this year. I'll do live events for engagement and enrollment but reaching new audiences must be in place.
I will share a bit more about who I'm pitching and how very soon. I wanted to address what visibilty actually is within the whole marketing funnel first.
My focus has mostly been on the farther side of the funnel like sales and engagement but a membership requires a critical mass so I need more people to know I exist. And to remember me when the timing is right.
I took a look at the three ways to stand-out most, best or first and came to the conclusion that the former two are way too hard to achieve. It's great if either comes naturally but a business killer to strive for. Link to amazing article by Rachael Kay Albers for calling out why the 'most' is almost impossible. https://rachaelkayalbers.com/7-figure-launch-secrets-scale-your-business
Intead w…
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Apr 18, 2022
#160: Master networking to supercharge visibility opportunities
I cover a lot in this episode about how I'm using networking to warm up my relationships before pitching visibility opportunities. We get better responses by people who know like and trust us. The age old, "it's not what you know, it's who you know", still prevails. Building our own audiences from scratch is expensive so leverage others audiences is essential when busting into a new market.
In this epsiode I share my journey into a new niche, how I validated it, what I did to boost vis initally and what I'm doing now. I also share my approach to master or strategic networking that I'm seeing work for me quickly over a very short period.
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Apr 11, 2022
#159: Using my personal resilience to build authority & gain visibility
This podcast episode is all about how I'm finally getting my sh$* together to feel better and do stronger bolder things. Thanks to a book I'm reading - Winging It, by Emma Isaacs - I've recognized how much I've been opting out.
Now that I see it and know it's not working, it's time to figure out the systems inside my business (like networking, connecting, and pitching) that move the needle forward, bring in results and keep me energized. I need to be 100% responsible for taking action and reaching my goals and which requires feeling in purpose and loving it.
I've also been able to pinpoint that lately in my personal life I've let others drama and stress get to me. Getting up and going or staying away from others feelings isn't an option in my life right now, so I'm going to make an effort to create some big filters. I need the mindset and inner strength to position myself as a leader that I know I am and that's going to come with support in that arena as well.
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Apr 4, 2022
#158: Is it for a reason, a season or a lifetime?
We can almost always justify what we're creating and why we're investing because we think it's important at the time. But do we look critically enough at what's fuelling our choices? I don't think we evaluate it enough.
If we questioned which category we want our business to fall under, we might make different choices about what we offer and how important it is, without jumping around to the next shiny thing.
The same goes for how we choose to invest. Do we need to learn that? Is it worth exploring? Is it adding to a body of knowledge that fuels are long-term vision? Those can all be evaluated through this lens.
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Mar 28, 2022
#157: Why Memberships Don't Work
In this episode I cover why memberships don't work. And they aren't the reason why you think they don't.
It's not pricing, content or tech, which are all the things people worry about. It's mostly because memberships don't:
* Make it easy for members to take action and get results
* Have positioning that does a good job of attracting the right members (and don't know who those idea members are), and
* Haven't worked out their marketing and sales funnel
These things all work together and they are all available in the Membership Success Blueprint workshop which can be found for a limited time here: https://scalingdeep.com/club/ or for a small fee (but well worth it) right here:
https://scalingdeep.com/membership-workshop/
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Mar 15, 2022
#156: Membership or course - what comes first??
I finally did it. I've produced an episode comparing courses and memberships. What the significant differences are and the limitations. I also talk about the future and evolution of programs in the online business space and how everything is starting to be a bit more hybrid ... and actually take on the nature of memberships.
Also exciting is another LIVE workshop next week where I'm sharing the best of my best about building successful memberships that are easeful and grow naturally. All are welcome. Sign up here: https://scalingdeep.com/workshop
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Mar 8, 2022
#155: How to run the experiment faster and start to see results
When I think about the best advice I'ver received, I think about how it's only ever valuable if I've put it into play. Experimentation is the only way to truly improve a process and find a system that can bring the results we want. There are not one-size-fits-all frameworks only concepts that we have to try out and then adjust after we've tried.
The faster we run these micro-experiments, the faster we can run them again applying the feedback we receive from the one before. That's how we growth hack and figure out our own success blueprint or formula.
Listen in two learn the best experiements to run in each of the three Phases: Value Prop, Viability & Growth in order to build up something sustainable that produces predictable revenue.
I'm always modelling this inside the Profitable Membership Club. Get on the waitlist here and be the first to know when enrollment opens next: https://scalingdeep.com/club/
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Feb 28, 2022
How to get beyond service provider guilt & start charging for your groups
Posting this episode from the road as I am in Mexico. In this episode I share my recent mini-launch with a workshop that was quite successful. I explain what made it go well. I think I've found my funnel system - woohoo! The workshop is now available for a small price if you want to check out. https://www.scalingdeep.com/membership-workshop I also discuss Service provider guilt, a term I made up when people in the healing professions get stuck on how to turn free groups into paid offers. And how we really do a disservice to ourselves and people when we don't set boundaries for them or us!
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Feb 21, 2022
#153: Who actually needs your content prospect or client? (Part 2)
Wondering how much content you need to create and for whom? Last week I shared with you all about why you don't need to create endless content for your members or client. This week I explain who actually needs your content the most. And you might be surprised who that is. It's not your members. It's the people who are considering your membership who need to see it the most. What you create will help them see what you your capable of teaching and help them make a decision to join your community or a program you offer.
I also have an exciting announcement. I am welcoming new members inside the Profitable Membership Club. Join this amazing community to reach your membership dream.
This is the last chance to join at this current price. Check it out here: https://scalingdeep.com/club/
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Feb 14, 2022
#152: It's not about the content (Part 1)
In this next episode in the membership focusued series, I talk directly about the content we create for our membership. So many people are overwhlemed by thought of how much content they need to create for their membership ... or at least how much they think they need to create for it. Well, I'm here to tell you that less is more. Depending on the type of your membership, coaching, community or education, you might not need to create very much at all. Just what it takes to get members to take action and get fast and long-term results. I'll be sharing my very best content inside the upcoming workshop at which you can sign up for here https://www.scalingdeep.com/workshop
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Feb 8, 2022
#151: Growth beyond your founding members starts with this person
I think this is my most favourite episode in a long time. In it I share why it's so critical to know who your ideal member is if you want to attract newer people to you. I give my very own personal example of how evolving the profile of my ideal member inside the Profitable Membership Club has made a huge difference in the energy inside the membership and increased my energy for growing it. I've shifted from focusing on helping those who are membership curious to membership committed. This is the number one way to grow beyond your founding members and besties. Don't miss this juicy episode. I'll speak way more about this during the next workshop, which is free for people who show up LIVE. https://scalingdeep.com/workshop/
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Jan 31, 2022
#150: The magic is within the membership model
I'm excited to be embarking on a new series of membership topics on the podcast. My new members inside the Profitable Membership Club are inspiring me to share all the insights we're discussing. But first, I share my business journey and what lead me to become a membership specialist. It wasn't accidental. I was an unlikely candidate as a community builder. But, over time I not only found that's not true, but memberships are also not all about prompts and chats. That's the magic of the model. They are versatile, rich and ever-evolving which also means they have the most potential for huge impact because they truly serve.
I also go over the three primary membership types: Warm-up, Flagship & Follow-up so you can better discern what your membership needs to do for your business, which will bring on more excitement & success.
Don't miss the next LIVE workshop. It's totally free and can be found at www.scalingdeep.com/workshop
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Jan 24, 2022
#149: Why build a community now
It's so easy to get isolated running our own businesses. Add in a pandemic and we find ourselves more alone than ever.
Yes, it takes a village and I've begun to recognize how much isolation can sneak up on us, even when we don't know it's happening.
This month I realized the two important things:
* We need to separate our business challenges from our personal ones. They are not the same and require different remedies. It gets confusing when we think of them as one.
* Without intending it, I've not been doing enough networking nor masterminding which led to some ongoing burnout & confusion
This self-awareness is vital to making swift changes or even just squashing problems in the first place.
People anchor us to what's important and remind us what to do.
Communities with real mentoring are great ways to stay connected to our vision and ensure we don't stay stuck or get lost in confusion. And they are here to stay.
Right now is a perfect time to build community in and around y…
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Jan 17, 2022
#148: Five trends you can't ignore to build a strong business this year
I'm so grateful to be out more, networking and doing things I love. It gave me clarity to produce this episode. I think this year will require even more from us to be transparent and real. These are the trends or practices I think will be the most helpful for sensitive, impact-driven business owners.
Have a listen to find out what they are, why they are important and how you can apply them in your business in order to get better results and feel more satisfied from running a business your way.
The final prediction is about community. If community is part of that for you, I'd love to show you how to build a vibrant one inside the Profitable Membership Club https://scalingdeep.com/club/ It's not enrolling and I'd love for you to be a part of this special community.
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Jan 10, 2022
#147: Why I'm choosing to work at the level of my earnings instead of to the level I want to earn
After an endless holiday break, we've finally got school back in session and I'm feeling recharged. Over the last few months I've take big stock of what's important to me and what's motivating me and realized that after buying our new home, my desire to earn has diminished. I don't have big income goals right now. Instead I find myself craving adventure, which is probably why I chose the membership business model and why I'm not going to work to the level to which I hope to earn, but at the level I'm earning.
That's a major shift in how I've been working and I've recognized it's necessary for my mental health. No more excuses. I'm listening to myself no matter how many "should's" keep coming up.
So I'm going to add more play, and more adventure on this journey without it being tied to how much I'm making. It's time to cut that cord and live more freely.
In addition to reducing hustle, I'm also lowering my standards and expectations. Now that I've got commitment to my model I can tru…
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Dec 29, 2021
#146: The top 5 things that worked in 2021 and why
A year-end is not a year-end until there's been a wrap-up and review. This year kicked my ass so it wasn't an easy one to reflect upon. I made a lot of changes and was uncomfortable with the disruption. Not to mention that the pandemic is just getting a little bit old ...
After a much needed break over the last 2 weeks, I was able to clearly see what stood out for me this year. There are 5 major things that supported me and helped me make a necessary but uncomfortable shift in my business. They all have to do with support and mindset.
Download the free membership playbook here: https://scalingdeep.com/playbook/
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Dec 20, 2021
#145: 7 business truths for growth in 2022
I was so inspired when I created this video for my group, I'm sharing it about how important it is to shift our thinking to strive forward clearly.
* Become an expert. Own what you know & can do.
* Ignore the competition
* Stand by and in your values and use that as a force to power your vision
* You have to grow your own audience always
* Nothing ever gets easier, it doesn’t matter how successful you’ve been, you’ll always feel like the next thing won’t work, or be easy, doubt is embedded into our DNA it’s our survival mechanism, the one we don’t need in this situations.
* Ditch the assumptions. I find myself in my assumptions all the time and they are actually more like excuses.
* The online learning space and community space is growing and all you need to put in the time and be bold.
If you're ready to leverage your knowledge & experience and make your brand stand out, join the Build A Revolutionary Membership program. Now enrolling for January. https://s…
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Dec 13, 2021
#144: Going all in to build a grown-up business
There's been so much going on this past month with a move into new house that needs a lot of updates, weird shipping issues and the need for time to think.
Deep thinking that helped me make a bold move in my business for next year. In this episode I talk about my decision to "go all in" on my membership business. This is all about playing big by cutting off other options.
I get into why it's important to do so in order to create a grown up business capable of growing consistently. I also explain why I've added a new program to my suite offers to give people the real hands-on support they need to navigate scaling their business with a membership. Learn more about that here: https://www.scalingdeep.com/barm
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Dec 6, 2021
#143: Choosing what to sell & when to maximize revenue & results
I've been having a number of conversations with clients (and with myself) about what to sell. When scaling, it's important to figure out which format to package our services in so we don't lose out on revenue and don't minimize client results.
We have to be careful transitioning from selling something that has been working well to a new, visionary program or format that's unproven, with respect to sales.
Figuring out the how, to whom and when to sell is critical. So we don't throw out profits and don't stall in creating a group program with lots of momentum. We can do both! It needs to be thought through well and experimented with a few times.
I've realized that walking people through a step-by-step program is more desired and beneficial to my clients which is what I'm doing in my next cohort of Build a Revolutionary Membership. It will give them a better start, more guidance, secure our relationship and provide more sustainable revenue for me. Check it out here: https://scalingdeep…
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Nov 23, 2021
#142: What happens when we stop fighting our nature & focus on the path of least resistance
After a brisk cross-country ski - my first one of the year - I relate my exercise choices to my business. Most of us get much better results focusing on doing what we do naturally and actually enjoy. This is the same in life & business. Do we need to be in a constant state of challenging ourselves to enjoy something, day-after-day when it doesn't become any more fun? Or can we build a life and business without feeling we have to do what everyone else is doing?
Today I share my feelings about social and how I'm taking a stand about not being on the platforms regularly because I simply don't love it. And because I don't love it I'll probably never get great results unless I can do it in a way that's totally supportive and that would be at another level investment, which the ROI hasn't shown me to make sense yet.
I also share more about my SOI/ultimate guide blog post which is now ready at http://scalingdeep.com/membership-site/ the interest in my upcoming workshop https://scalingdeep.c…
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Nov 15, 2021
#141: Choosing the right launch event for an easeful & impactful experience
Ever felt like launching and then thought again? Launches can be exciting and stressful event so making them sustainable is critical so we actually do them.
In this episode I share an update on how my minimum viable podcast is doing, the minor setbacks and the big benefits. One such glitch was uploaded episode #137 without sound. This is since been fixed. It's a really good one so I urge you to go back to it and have a listen.
I also share a bit more about my membership funnel and decision to host one more event before the end of the year.
I was tossing around the idea of a challenge before I realized how much work was involved in setting one up. After much thought and discussion, I decided that a workshop would be just as interactive and much easier (and fun) for me to pull off than a challenge.
So that's being planned for Nov 30th and this first one is free. You can sign up here if you are interested https://scalingdeep.com/workshop/
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Nov 8, 2021
#140: Minimalist marketing - how to thrive in simplicity
I'm continuing on the theme this month of sharing behind-the-scenes of my marketing funnel. I wanted to add this part because last week I spoke all about my new marketing funnel that I'm building using FB ads - my social media platform of choice.
But I wanted to also address how we need to carefully look at what is working now and continue to bolster that. We need to continuously be exploring the question, "how do people buy from us'. To be successful, we can't overlook what we find. When exploring new marketing tactics or funnels we need to take a methodical approach and test one thing at a time. Resisting the temptation to "throw the baby out with the bathwater" is imperative and it allows us to get bolder in time vs. shrink back from too much change and exposure.
If you find yourself jumping from one bright shiny offer to the next listen you'll want to get some confirmation to stay mindful of the minimal approach.
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Nov 1, 2021
#139: Unveiling my simple and sophisticated marketing funnel
Today I finally revealed my simple, yet sophisticated marketing funnel. I explain how it relates to my full suite of offers, including how I'm bringing people in and what I'm inviting them to buy.
I'm explaining how I'm using FB ads to get in front of my ideal audience, the opportunity they'll have to buy at the best price ever for my Profitable Membership Club https://scalingdeep.com/club-offer/ and what else they'll see I offer, down the road.
As I promised I'd be sharing details of what I'm experimenting in-time, stay tuned for updates as I work through it and work out the kinks.
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Oct 25, 2021
#138: What it takes to stay on the road to your visionary business model
This is one of my richest, juciest and visionary episodes yet. I almost titled it: The road to the visionary business model is paved with self-doubt because I'm sharing THE foundations to creating a visionary business model and how to stay the course.
I also share my own model with you, what I've done, how it's shifting and why. It's been a long time in the making and it's exactly the right time to be pursuing programs that light me up, and offering ONLY those ones.
Leading with our strengths, within a clear niche and providing ways for our best clients to get to know us properly is the way forward.
If you are building a membership or membership-curious join my free FB community and discuss this there https://www.facebook.com/groups/membershipsitemasterywithlisa
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Oct 18, 2021
#137: Do we need to have had success to be successful?
This episode was a bit of a beast in that I attempted to answer a big question in a limited amount of time. Part of my new requirements to run an MVP (minimum viable podcast).
I'm seeing more criticism about the practices of the unregulated online business industry and how we attribute the success of the business owner or company to a sign that they deliver on the promises people buy from them.
A recent article from the Guardian https://www.theguardian.com/lifeandstyle/2021/oct/06/life-coaching-brooke-castillo-unregulated-industry takes a critical position on the Life Coach School and how it can blame the student for not getting results of running a successful life coach business.
That had me questioning whether the owners who become fixated on growing their business take their eye off of customer service and their proof of delivering value becomes more about how big them are becoming, as if that's all the validation and proof they need.
In this episode I also talk about the three…
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Oct 11, 2021
#136: Influencing growth by creating systems not setting goals
My approach to work as changed a lot lately from thinking I needed to do the growth activities to sitting back a little and realizing that I could do less and think it through more.
Yes all the marketing activities have to happen to gain any visibility and therefore sales but instead of setting arbitrary goals that result from desire, I'm more interested in creating systems.
Systems that create results consistently. This is not brand new thinking, it's more of a re-focusing from getting outcomes to fine-tuning the process. Getting one sale because of a system that can be repeated is way more powerful than getting 10 sales and not knowing how to do that again.
I'm moving away from setting any goals or having any expectations about revenue right now to figuring out the systems to create a sustainable business model. One that only supports growth that will not lead to burnout. Join me on this journey!
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Oct 6, 2021
#135: The BIG little podcast comeback - thriving with an MVP approach to everything
Sometimes what's in front of us isn't clear until we take a step back from it for a while. I've been super busy since I put the podcast on pause. A healthy East Coast vacation, a hectic Summit and a fairly mellow launch, all things considered.
Despite all that, I recognized that I still have a lot to say, to teach and share and the podcast is my medium.
But it's not going to be the same as before. It's low tech, low time and just me. I'm sharing my new "chill" approach to business growth and scaling to a one to many model.
You'll get plenty of behind-the-scenes talk as I open the kimono and share what I'm learning and applying in real time to make a great business and life. I hope you stick around.
And check out the Profitable Membership Club here: scalingdeep.com/club/
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Jul 26, 2021
#134: Hacking visibility and the future of the Scaling Deep podcast
Having been in 'vision mode' since the previous episode, I've been thinking very carefully about my visibility activities. When I began the Scaling Deep podcast, it was with a real intention to improve my visibility. But I recently realized my podcast was more of an engagement activity!
This has led me to consider my plans and activities for the coming months, and to really think about what I want to focus on in my business. So obviously, I share my thinking here by engaging with you on the podcast!
The result of all this deep reflection had led to the decision to put my podcast on pause for a while. I need to free up some of my time for visibility activities. Since I do love the medium, I'll likely be seeing you here again with a more low-key version of it with lots of behind-the-scenes, and as-I'm-working-on-it shares!
You can find complete show notes and resources for this episode at https://scalingdeep.com/hacking-visibility.
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Jul 19, 2021
#133: How to build an inclusive business & team with Meaghan Lamm
I keep returning to the theme of values-based positioning on the podcast this year, going all the way back to episode 109 in February 2021. This is so important to think about, whether you're making the move into thought leadership or just want to build a brand that reflects your values and your authentic self. But aside from creating an ethical brand, do you think about how the people you have in your team can make your business more impactful?
My guest today is Meaghan Lamm. She has been in the online business world for 6 years, helping impact-driven female business owners to build their 'dream team'. Meaghan works as a Hiring Strategist and Team Leadership Consultant, helping to ensure businesses are hiring teams that share their visions and values in order to grow, build great partnerships, and create real change.
This was the right conversation for me at the right time. I'm definitely in vision mode now!
You can find complete show notes and resources for this episode at https:…
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Jul 12, 2021
#132: How to manage a team when you’re not a manager with Oxana Romanyuk
As your business grows, you may need to hire an assistant or two (or more) to deliver your service. But if you're not a natural manager, how do you begin to manage people, especially if your team is made up of remote workers?
My guest today is Oxana Romanyuk. Her company is Remote Rockstars, which provides expert virtual executive assistant services to individuals, entrepreneurs, and small to medium-sized companies nationwide.
Oxana has trained countless virtual assistants and has helped multiple entrepreneurs grow their businesses, reach more people, and impact the world.
It was great to talk to her and I gained a lot more confidence about working with my own team. So if you're growing your business, or if you have a business that depends on hirees to deliver your service, you're definitely going to get a lot out of this episode.
You can find complete show notes and resources for this episode at https://scalingdeep.com/manage-remote-team-oxana-romanyuk.
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Jul 5, 2021
#131: The best asset to use when you're launching to an audience of any size with TaVona Boggs
I'm thrilled to introduce you to Launch Strategist TaVona Denise Boggs. Since I first became aware of her on Clubhouse she has taught me so much and now she's my new favourite person!
TaVona teaches entrepreneurs how to achieve their goals, without the hustle, overwhelm and burnout. She's an Atlanta-based business accelerator and life coach, with certifications in life, weight and wellness coaching. She helps healthcare professionals end the burnout-boredom cycle and smash glass ceilings.
TaVona shares some beautiful secrets today. Her mic was a little distorted in places but it shouldn't matter because the wisdom is there. If you're launching anything and you're in my crowd, you will feel so much more confident about launching after hearing what she shares today.
You can find complete show notes and resources for this episode at https://scalingdeep.com/launch-strategy-tavona-denise.
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Jun 28, 2021
#130: Behind the scenes at Scaling Deep - focused offers, clear funnels & an upleveled brand
For my first solo episode in a month, I wanted to give you a behind-the-scenes view of what I've been busy with during that time. Firstly, I got away into nature, which gave me time to reevaluate what is important and to simplify my focus. And following this, I now have a really clear plan for my business for the next year - FULL DISCLOSURE: I can get anxious if I don't have a plan!
Since then, I've rebranded my website to give it a more professional design. Adding to the two main strands of my business - VIP Business Design Days and the Profitable Membership Club - I wanted to have some packages which will give me more freedom - details in the podcast. Alongside this, I'm moving away from marketing and focusing specifically on memberships.
The idea of having it all is about doing the work that I love but being able to step back when needed, and without my business suffering as a result. I'm really excited to share the plans for my business - I hope you'll come along for the ride!
Y…
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Jun 21, 2021
#129: How to know you’re ready to launch a membership with Kendra Swalls
I recorded this episode a few months ago with Kendra Swalls for her 'Girl Means Business' podcast. Kendra is a mompreneur, photographer and educator who started her podcast (and the 'Girl Means Business' brand) to help women build their own life-changing businesses.
Kendra launched her own membership program twice and failed, so she wanted to know what she did wrong, what she could do differently and what the foundation pieces should be for launching a successful membership.
Although this interview has already been published by Kendra, I wanted to share it here as I thought it would be a useful way of giving you ideas and hope for creating your own membership schemes. We talk about launching membership programs and the problems she encountered when launching her own scheme. Thanks to Kendra for being so open in sharing the issues she faced.
You can find complete show notes and resources for this episode at https://scalingdeep.com/membership-fail-kendra-swalls.
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Jun 14, 2021
#128: Using email to find founding members for your subscription with Liz Wilcox
If you're ready to connect with your audience on a deeper level, this is going to be a great episode for you, as I share an amazing interview with Liz Wilcox. Liz is an email marketer whose aim in life is to make writing emails easy for anyone. She knows a lot about two things: how to quickly write newsletters that connect with the people on your list, and how to get people on your list to buy your products.
This episode is aimed at experienced professionals who know their work well but need help formulating their email subscription model. It's for people with big visions who just need pointing in the right direction. We discuss technical details, core elements, and the ultimate service you deliver, to enable you to be confident with your pricing, messaging, and audience.
You can find complete show notes and resources for this episode at https://scalingdeep.com/launch-subscription-liz-wilcox.
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Jun 7, 2021
#127: Coaching episode - How to share your passion project with your business audience in a meaningful way with Tiffany Hawk
This episode began as a business-design coaching session with my client Tiffany Hawk but mutated into a wide-ranging discussion about visibility. As well as this, it's almost a summary of the main topics we've been covering on the podcast recently - including values-based positioning, thought leadership, and bold messaging.
Tiffany runs a coaching and editing business, working with journalists, writers, and entrepreneurs who have a meaningful book inside them. However, her desire to work deeply with clients who have found her through referrals and blog traffic has meant that she has been struggling to keep up with demand. And then she earned the opportunity to work on a passion project which is very close to her heart and core values.
As Tiffany says here, "The universe is saying that it's message time."
You can find complete show notes and resources for this episode at https://scalingdeep.com/passion-project-tiffany-hawk.
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May 31, 2021
#126: Program design - make your membership indestructible with these 5 elements
This episode follows on from last week's podcast where I shared my bad experience with online sales tactics. Now I'm talking about the opposite of marketing, and how the way you design your program can replace the need for traditional sales strategies.
I share the five key elements that you should include in your membership program which will mean that your members will love you and your program, becoming your biggest cheerleaders. And what better form of marketing is there than a referral?
You can find complete show notes and resources for this episode at https://scalingdeep.com/membership-program-design.
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May 24, 2021
#125: How to take a stand against BS sales tactics of online businesses
I've always been a truth seeker so it comes as no surprise that something that hasn't sat well with me is the questionable ethics of the online business industry of influencers and influence.
2020 was obviously a difficult year for everyone, but I hope that one of the positive things to come from this shared experience is a greater sense of honesty and transparency. It allowed different voices to be heard and appreciated in a new way.
A recent personal experience I had fuelled a desire for greater ethical sales tactics in the online business industry. I want to find a solution to the problem - there is hope!
You can find complete show notes and resources for this episode at https://scalingdeep.com/questionable-online-sales-practices.
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May 17, 2021
#124: Email marketing that creates real connection and real sales with Kate Doster
I've always had a "love-hate" relationship with email. It's great for communication but using it in my business - especially for sales - just seemed like one more thing for the to-do list.
If you feel the same way, Kate Doster is here to persuade you that your email list is your best sales and marketing tool. As the host of the Inbox Besties Podcast and creator of the Love Your List 2.0 email marketing course, Kate empowers entrepreneurs to write emails dripping with personality without having to act like somebody else.
By changing your mindset you can be writing emails that convert in no time at all.
You can find complete show notes and resources for this episode at scalingdeep.com/email-marketing-kate-doster.
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May 10, 2021
#123: How much is enough in the quest for success with Chris Bello
As you begin to establish your business, it's only natural to want to make it as successful as possible. And if you're lucky, and it starts to gain traction, you'll hopefully start to see some serious money coming your way. So far so good, right?
But the trouble with this is, the longer it goes on, it can get harder to get off the treadmill. And this is when the hustle culture can kick in and you get stuck in a growth for growth's sake cycle.
My guest today is Chris Bello. Chris began his career in oil and gas but never felt comfortable with being micromanaged. So he decided to launch himself as a realtor, using his Entrepreneur Motivation Podcast to track his journey. He has now achieved the rare distinction of being a realtor whose business success is entirely independent of his location, and which fits around the life he wants to lead.
In this conversation, Chris and I go deep on hustle culture, superficial goals, and negotiating different models of success to reconnect with what…
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May 3, 2021
#122: First ever quarterly revenue report
I promised at the end of 2020 that I would be more transparent about my business in 2021. For reasons that will become clear, I decided against doing monthly revenue reports so welcome to my first ever quarterly report!
I began 2021 with a loose plan of what I hoped to earn and what I thought I would do, so I found it super-interesting to take a good look at my business in the year to date. And as you'll hear, it has certainly led to some big questions.
Am I optimizing my offer as much as possible? What is the story I'm trying to share? What's important to me?
All of this has fed into my planning for the rest of the year - including thinking about hosting another summit in September, potentially becoming incorporated, and the support which I'll need to buy in if I'm going to stick to my goal of not working on weekends.
You can find complete show notes and resources for this episode at scalingdeep.com/march-2021-income-report.
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Apr 26, 2021
#121: How to sprint your way to success by setting work boundaries with Joe Sanok
I'm continuing to think about hustle culture. I've pushed hard, been flexible, and worked weekends while establishing myself. So now it feels like I need to start thinking about ways to organize my energy and time.
My guest today is Joe Sanok, who takes a proactive approach to setting boundaries in his business. As Joe is someone who refuses to work on Fridays or on weekends, he could be the work coach you've been waiting for!
Now, this isn't about working less. As Joe points out, it feels good to work and strive for a goal. But working for yourself in your own business shouldn't have to feel like a job. And working smarter and limiting the time you spend on things that don't matter can help.
You can find complete show notes and resources for this episode at scalingdeep.com/setting-work-boundaries-joe-sanok.
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Apr 19, 2021
#120: How to be okay with abundance with Emily King
The idea of developing an abundance mindset is a huge talk topic. But what exactly does abundance mean? Obviously it's different for everyone but it can include wealth, relationships, lifestyle and health. So how do we go about unpacking all of this in a way which can help us to grow our businesses without getting stuck on a "more, more, more" treadmill and burning out?
Emily King is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Since 2015 she's worked with hundreds of women to help them create a loving relationship with money so they can massively increase their income and impact.
In our conversation we talk about what abundance actually means, how you can achieve a healthy relationship with money, and why success without fulfilment is the ultimate failure.
You can find complete show notes and resources for this episode at scalingdeep.com/abundance-mindset.
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Apr 12, 2021
#119: How we get ourselves into and out of burnout syndrome with Cait Donovon
In all of my professional life, I have been lucky enough to avoid instances of burnout. However, immediately after my Profitable Membership Summit, I hit a wall of all-encompassing physical and mental fatigue that I now recognise as classic burnout.
What is burnout? How can you recognise it in the future? Does it mean that you need to scale back on what you want to achieve with your professional life? Or can awareness of your trigger points mean that you can learn to work smarter and still achieve your business goals?
My guest today is Cait Donovan, an acupuncturist and burnout recovery specialist. In this conversation we talk about her first experience of burnout when living and working in Poland, how she now coaches people to recognise their own warning signs, and why resentment, rather than stress, is the big red flag to look out for.
You can find complete show notes and resources for this episode at scalingdeep.com/burnout-syndrome-cait-donovan.
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Apr 5, 2021
#118: How to use premium pricing to create differentiation in a crowded market
In your business's growth stage, you will probably find that you are working too hard for too little money. This is unsustainable and can lead to burnout, and it's why I'm taking a stand against "hustle culture"!
As you build the customer base for your online service business, does the idea of raising your prices fill you with panic? While it's natural to be concerned about what your clients might think, have you ever considered that, as well as improving your ROI and helping you to avoid burnout, raising your prices might also make you more attractive to other people?
In recent months I've been thinking a lot about premium prices, prompted by what I've seen in the online business space and all the things I've learned from my Profitable Membership Summit. As I say in this episode. "Premium pricing is bold. And it also works."
You can find complete show notes and resources for this episode at scalingdeep.com/raise-prices.
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Mar 29, 2021
#117: Visibility Projects - when to get out in front of people and how do it strategically
In previous episodes we've talked about what it takes to become a thought leader and how to develop and grow your own thought leader brand. But without some kind of visibility project, some way of communicating our bold message and our unique story and viewpoint, no one's going to hear about the value we can bring. Visibility projects can help to build brand awareness, reach new audiences, or help to engage more fully with audiences you're already reaching.
You might be thinking, what is a visibility project? Or, how will I know what to do? Well, in this episode, I talk about the different visibility projects that I've done in the past, including Facebook advertising, podcast pitching and my recent summit. I talk about what I've learned - and earned - from each of them. And I also talk about why you can't trust your emotions when evaluating your own visibility projects!
You can find complete show notes and resources for this episode at scalingdeep.com/visibility-projects.
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Mar 22, 2021
#116: Should you write a business book to grow your visibility with Rachel Beider
As you plan out your visibility activities, you might think that the idea of writing a book is a pretty dramatic way of raising your profile. But that's exactly what my guest today did.
Rachel Beider has forged a career which includes running her own massage therapy business (with over $10 million in lifetime sales), offering consultation to other wellness businesses and writing two books to date. By doing all of these things she has positioned herself as a thought leader in her field.
In our conversation we talk about how Rachel views her books, not as the end product (or even as a money-making endeavour), but as a visibility project, a way to generate leads and establish her brand.
You can find complete show notes and resources for this episode at scalingdeep.com/business-book-rachel-beider
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Mar 15, 2021
#115: Hacking visibility with strategic networking with Michelle Warner
Whether you're an extrovert or an introvert, it's an accepted 'fact' that networking is the only way to forge relationships with new people. If you want to be a success, you've got to get out there, right?
Well, not according to today's guest, business designer Michelle Warner. She has created an introvert-friendly, awkward-free connection system built for business owners who know that real relationships are better than transactions.
She views business design as a puzzle - the individual parts are what make each business unique. By investing time to build intentional, real, long-term relationships, you'll create a network of friends and colleagues who will refer you, have you on their podcasts, collaborate with you and share your work.
You can find complete show notes and resources for this episode at scalingdeep.com/strategic-networking-michelle warner
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Mar 8, 2021
#114: How to make your content stand out in the sea of sameness with Britney Gardner
As I continue to build up my thought leader brand, I’ve realised that I might not be doing enough to leverage my content to support my business positioning. So I was blown away by this conversation with brand strategist and visibility mastermind Britney Gardner.
In this episode, Britney talks about how content, when used correctly, can lead the right people directly to you. However, she also acknowledges there’s a tension between going all out for visibility (including the time it can take) and hitting your business’ financial targets.
Well, for a start, Britney talks about how she can turn one podcast episode into 30+ pieces of content. And that’s just one of the nuggets that she drops in this episode. So if content creation is something which always falls to the bottom of your to-do list, you’re going to get a lot out of this episode.
You can find complete show notes and resources for this episode at scalingdeep.com/content-strategy-britney-gardner.
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Mar 1, 2021
#113: How I'm beginning to develop my thought leader brand
It should be clear now that I see becoming a thought leader is critical to developing my unique positioning and voice. So now is the time when I really start building my thought leader brand.
This is an evolving process which I’ll be sharing with you in real time this year and in this episode I’m getting started by using Carol Cox’s V.O.I.C.E. framework (as covered in episode 111: The road to becoming a thought leader with Carol Cox of Speaking Your Brand).
I believe that this process will strengthen my positioning, define my brand values and enhance what is unique about what I can offer. By picking a lane, defining my brand values and the things that I stand for, it will help me to carve out my niche in the online space.
You can find complete show notes and resources for this episode at scalingdeep.com/thought-leadership-brand.
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Feb 22, 2021
#112: It’s the year of the membership program & here’s why
Although I said that I was going to share an episode where I talked through the ways I’m building my own thought leader brand, this episode is more of a sideways (but related!) step. I’m talking today about trends I’ve been noticing in the online business world, especially the skepticism I’ve been feeling about certain practices in marketing (as I discussed in episode 110: The time for transparency and ethics in the online business world is now with Maggie Patterson).
Recently I’ve been thinking about the need for transparency in creating your ethical brand - being true to your values in order to connect with people and grow your business. With everything I’ve been seeing, I’m more convinced than ever that this is the best time to be transparent and genuine as a way to create your brand.
I think memberships are the best way to scale in an ethical way. They enable you to grow and feel confident that you’re being legit and true to your deeply-held beliefs. And because…
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Feb 15, 2021
#111: The road to becoming a thought leader with Carol Cox of Speaking Your Brand
I’m continuing to explore authenticity in brands and ethical business practices, as well as examining my own role as a thought leader. To help me (and you) get a better idea of what this might actually look like, today’s episode is a conversation with Carol Cox, founder of Speaking Your Brand. She previously appeared on Episode 4 of the Scaling Deep Podcast - check out Improve audience engagement by leading with who you are with Carol Cox.
This conversation is pretty wide-ranging and we cover a lot, as we try to unpick not only what being a thought leader actually entails, but also how it can help you to move forward in your business. In the next episode I’ll be sharing how I’m developing my own brand as a thought leader.
Carol Cox is the founder and CEO of Speaking Your Brand and a sought-after presenter and trainer on public speaking, business storytelling, and women's leadership. COVID has led her to pivot her business’ mission in order to amplify women's voices and dev…
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Feb 8, 2021
#110: The time for transparency and ethics in the online business world is now with Maggie Patterson
Following on from last time, I’m continuing to explore ideas of values-based positioning, thought-leadership and showing up with intent. My guest today is Maggie Patterson, who last appeared on the podcast in November 2019 - see Episode 47: Amplify your visibility & revenue by focusing on fewer things with Small Business Boss Maggie Patterson.
Recently Maggie has been getting more vocal about the unethical business activities she has seen in the small business world, through her Small Business Boss website and The BS-Free Service Business Show podcast.
And this has been the perfect inspiration for me as I’ve been deciding where I’m drawing a line in the sand for my own business and message. I’ve been thinking deeply on ethics, service delivery commitment and transparency for my own brand. These are topics I’ve always been passionate about and intend to be more open about in my business.
In this episode, Maggie talks about her passion for consumer advocacy, how some elemen…
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Feb 1, 2021
#109: My experience of building a personal brand as a highly sensitive person
In a change of pace this week, I’m going to share my own recent personal experiences. This has been a challenging time and it isn’t even (solely) related to the pandemic and other global issues!
However, the thought processes I’ve gone through will play into the rest of this month’s podcast episodes, which are all about going deep in order to develop your own personal, values-based positioning. To get things started I’m going to share my own experiences of feeling overwhelmed and swamped by the noise of everyday life, and the ways in which I cope, both personally and professionally.
I hope this episode of the podcast brings some comfort to you if you find yourself feeling anxious, frustrated or jumpy. These are not simple times, nor is running a business a simple career choice. And if you do know someone who you think might be experiencing their own discomfort, please share it with them so they know they are not alone.
You can find complete show notes and resources for thi…
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Jan 25, 2021
#108: How I moved to a productized business model and why you should too
Because the start of a New Year is about planning, today I focus on something which I’ve mentioned before - the benefits of moving your business into one that offers productized services. Having something concrete and defined to sell can really help you move from being a freelancer or a generalist to a business owner, creating packages based on outcomes rather than periods of time worked.
This is something which I’ve done over time with my own coaching strategy business and the clairity it has given me has created a platform where I can go deeper and sell more to more people. Having a defined offer to communicate also makes marketing easier and increases my visibility.
In today’s episode I not only tell you the five reasons you should transition into a productized service business but I also tell you how to do it!
You can find complete show notes and resources for this episode at scalingdeep.com/productized-service-business.
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Jan 18, 2021
#107: How to create a summit to build visibility, nurture relationships and increase revenue with Krista Miller
I’m sure that in your business journey you’ve attended no end of summits and conferences. Some of them are great, some of them… not so much. But have you ever thought of hosting your own?
My guest today is Krista Miller. After attending too many virtual seminars that felt gross and overdone, she decided to do things her way. Following the successful launch of her own summit, Krista launched Summit In A Box in 2018 to guide entrepreneurs in creating their own virtual summits in order to achieve fast business growth. Hear how she does it in today’s episode.
You can find complete show notes and resources for this episode at scalingdeep.com/summit-revenue-growth-krista-miller.
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Jan 11, 2021
#106: How to plan like a CEO even when facing unpredictability with Racheal Cook
The beginning of the year is a natural time to make plans for your life and your business, but things can be a bit overwhelming as work picks back up after the holidays. Racheal Cook is the founder and CEO of The CEO Collective, which helps women entrepreneurs start and scale service-based businesses.
Racheal gives us a peek into the strategic planning process she uses in her own business and with her own clients, including the importance of setting small, measurable goals, how to get out of the feast or famine cycle, and why you need to give your new strategies/experiments enough time to actually make an impact.
You can find complete show notes and resources for this episode at scalingdeep.com/ceo-planning-racheal-cook.
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Jan 4, 2021
#105: The inside scoop on planning, pivoting and setting revenue goals for 2021
Happy New Year, everyone! I am so excited for 2021 and everything it’s going to (hopefully) bring. I have never felt so focused & clear about what my business offers, so I am really looking forward to bringing my plans to life.
One thing I’m committing to this year, along with all of the new offers and experiments I’ll be trying out, is more transparency. I’m going to do this by sharing my goals for 2021 with you today (revenue included) and giving you more frequent behind-the-scenes updates about what’s happening in my business.
This will be especially fun because I’m making some big changes this year and taking some big leaps - from niching down into the membership program space to launching my own summit, there will be plenty for you to learn right alongside me.
You can find complete show notes and resources for this episode at scalingdeep.com/2021-revenue-planning.
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Dec 28, 2020
#104: 2020 wrap up - behind the scenes of my 6 figure consultancy
I wanted to wrap up this year on the podcast by giving you a look behind the scenes of my own small consulting business. I had a pretty good year, especially with everything going on, but I am even more excited for all the changes I’ll be making in 2021.
I’ll tell you about what really worked in my business this year, what didn’t, and what I’ve learned about my approach to decision-making and growth in my business. We’ll also talk a bit about the actual numbers side of my work, (which I don’t usually track all that closely!) including my expenses, my income and my overall profitability.
You can find complete show notes and resources for this episode at scalingdeep.com/behind-the-scenes-consultancy.
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Dec 21, 2020
#103: Biz bestie chat - How we leveled up our mindset and built resilient businesses this year
What a year 2020 has been. We have all had to grow and stretch in unexpected ways and I wanted to share some of the big changes I’ve made in my business during this very strange year. To do that I’ve invited back my business bestie, Mel Richards, to talk all about leveling up our mindset & building resilient businesses.
Mel and I chat about what it means to be resilient in business and why that became our goal in 2020. We also dig into the big mindset shifts we made this year and why we went bigger and bolder instead of scaling back in light of the world’s uncertainty. And to top it all off, we talk about our biggest lessons from this year and what we’re planning to do in 2021 to continue building resilient businesses for the long haul.
You can find complete show notes and resources for this episode at scalingdeep.com/resilient-business-mindset.
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Dec 14, 2020
#102: Save or spend? Deciding how and when to invest in your business with Danielle Hayden
As the year winds down, a lot of us find ourselves thinking about money - whether you’re spending on holiday gifts, preparing for tax season or just envisioning how your business is going to change in the next year.
Danielle is the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education. She's on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits.
We had an awesome conversation about how & when to invest in your business and what prevents business owners from paying themselves. She also shares some wisdom from her own business journey, including creating processes that allow her to have a better work-life balance.
You can find complete show notes and resources for this episode at scalingdeep.com/business-investment-danielle-hayden.
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Dec 7, 2020
#101: How she did that - Tasha Booth reveals how she’s built her agency with consistent year over year growth
There’s nothing I love more than asking people the deep questions about how they built their business. Today we get to do exactly that with our brilliant guest Tasha Booth, and she lets us in on the secrets that helped her build her digital agency with year-on-year growth for the past 4 years.
Tasha Booth is the founder and CEO of the Launch Guild, a launch and systems support agency for established coaches & course creators who are making their mark on the world.
Tasha shares wisdom about launching and how she helps her clients nail their own launches as she continues to hone her own. She also shares a launch timeline to keep in mind, how you should validate your offers and some of the biggest launch mistakes she sees over and over again.
You can find complete show notes and resources for this episode at scalingdeep.com/how-she-did-that-tasha-booth.
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Nov 30, 2020
#100: My 100th episode - 10 lessons I’ve learned since starting the Scaling Deep podcast
Today we reach a huge milestone - 100 episodes of the Scaling Deep podcast! I’ve learned so much from hosting this podcast over the last few years, so I wanted to share what I’ve learned about building relationships with peers and clients through podcasting and how the medium has helped me evolve my business. I’ll also talk about how it’s helped me validate my brand, test new ideas and get comfortable with experimentation and failure.
You can find complete show notes and resources for this episode at scalingdeep.com/10-lessons-podcasting.
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Nov 23, 2020
#99: When it’s time to scale - how to choose the right program & know you’re ready for it
I want to wrap up Membership Month by talking about scaling your business and the different offers you can design to create that growth. Membership is one of them (and definitely my favorite), but courses and programs are also great options that I cover in this episode.
The first step is figuring out whether you’re ready to create a scalable offer. If you have an engaged audience, a narrow-enough focus, and feel excited/ready to work on your business instead of in it for a while, those are all good signs that a scalable offer might be your next step.
Once we cover that, I’ll walk you through three of the scalable offers that I think work really well for coaches, consultants and other service-based business owners: courses, programs, and memberships. Each one has pros and cons and you might find that one naturally suits your personality and delivery better than the others.
You can find complete show notes and resources for this episode at scalingdeep.com/ready-to-scale.
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Nov 16, 2020
#98: Being a true boss in your business using creativity & experimentation with Emily Thompson from Being Boss
Emily Thompson is the co-founder of Being Boss and the CEO of Almanac Supply Co. She’s also the host of the well-known Being Boss Podcast, which has been helping creative entrepreneurs navigate the world of business for several years by exploring the mindsets, habits, and tactics of harnessing your creative ambitions.
Emily and I talk about how Being Boss and Almanac Supply Co came to be and how she juggles these two very different businesses. She walks us through the whirlwind rise of the Being Boss Podcast, hosting live events with her community, and what ultimately led Emily and her co-founder Kathleen to burnout. Emily also shares why she decided to buy Kathleen out of her piece of Being Boss and how she knew she wanted to continue to nurture that community rather than start another business from scratch.
You can find complete show notes and resources for this episode at scalingdeep.com/emily-thompson-being-boss.
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Nov 9, 2020
#97: The truth about scaling a business with a tiny digital offer with Allie Bjerk
For the first interview of Membership Month, we’ve got the amazing Allie Bjerk here to walk us through her journey from client work to digital product to membership program. Allie is a visibility strategist who helps business owners set up systems that allow them to show up online without actually being online 24/7.
We talk about how she used a tiny offer model to sustainably build her business and her visibility. She also shares how she helps people create similar habits for showing up consistently online so that they can start to see the results they really want for their business, whether that’s a bigger audience, more sales, or more connection.
You can find complete show notes and resources for this episode at scalingdeep.com/tiny-offer-allie-bjerk.
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Nov 2, 2020
#96: Three types of membership models that give your clients better service, bigger outcomes and greater connection
It's Membership Month on the podcast and we're going to be talking all things membership & community. This business model can help get your clients better results and more connection while letting you step into leadership in a whole new way. I'm breaking down the biggest benefits & myths about membership today and sharing how you can make membership work for you. Have questions about membership models? Email me at lisa@scalingdeep.com so I can answer them on the show!
You can find complete show notes and resources for this episode at scalingdeep.com/membership-business-models.
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Oct 26, 2020
#95: Business design - the 5 part process to package what you know and get it sold
I’m super excited for this week’s episode because I’m walking you through my core service: business model design.
I love this service because it’s so satisfying. When people know how to package & sell the thing they are really good at - with less time & energy and without needing a ton of marketing to back it up - their businesses start to grow at an amazing pace.
So today I want to tell you about the five steps I use to help my clients get crystal clear on their value and start delivering exactly what their clients want.
You can find complete show notes and resources for this episode at scalingdeep.com/business-model-design-lisa-princic.
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Oct 19, 2020
#94: How to build a vibrant community that adds recurring revenue to your bottom line with Sophie Bujold
Really excellent communities seem to have found an almost magical balance: they are home to helpful ideas and advice, feature engaged and impressive members, and are facilitated by dedicated but not smothering leaders.
But this balance is super difficult to achieve and there aren’t many criteria we can use to measure whether our community is going in the right direction.
Sophie Bujold is the founder and community strategist behind CliqueWorthy, where she does online community consulting & community experience design for creative businesses.
Sophie and I dive into her work as a community builder and the two biggest problems her clients need help with. She talks about her community mapping process, how a community can add revenue to your bottom line and why it is so important to be crystal clear on the transformation you want your members to experience.
You can find complete show notes and resources for this episode at scalingdeep.com/community-building-sophie-bujold.
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