Marketing Speak
Marketing Speak
Jun 22, 2022
348. The Most Important Metric with Lee Benson
Play • 50 min

Joining me on today's show is Lee Benson, the founder and CEO of Execute to Win, or ETW. He'll be sharing his MIND Methodology. MIND is an acronym that stands for Most Important Number and Drivers. It's a simple, sustainable system that improves business results through better alignment, decision-making, and accountability. And you're going to learn all about it! The show notes, including the transcript and checklist to this episode, are at

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