Mar 26, 2012
CFC 2012: Don’t drive yourself crazy with quantity
One of the most popular speakers from last year's Creative Freelancer Conference, Allen Murabayashi, CEO of PhotoShelter, will be back this year (June 21-22 in Boston -- early bird deadline is this Friday, March 30!).
Allen joined me for a podcast interview to preview his session, Building Your Prospect List: Quality vs. Quantity.
In our interview, we talked about the importance of qualifying prospects. Allen said:
You’re going to drive yourself crazy if all you’re trying to do it gets tons of people through the door. You have to simultaneously qualify your audience. For example, if you’re Prada, and you’re selling shoes for $500, you’re not going to go to a suburban mall where nobody has discretionary income—and the most popular place there is Walmart.
You have to be very strategic in the way you spend your time. I was talking to a wedding photographer, and on their contact form, they say, “How excited are you to work with us on a scale of 1-10?” They told me they…