Andy shared his valuable advice on how to evolve content marketing strategy and become the prime source of unique content. How doing research on your competitors, finding areas of gaps in their information, and focusing on those gaps can help you excel in your content strategy, search, and analytics.
Shane Barker and Andy Crestodina discuss how content marketing is shaping the digital space. Discover the right way to create a successful content marketing campaign and learn how you too can use it to grow your brand.
Launching a successful content marketing campaign takes a lot of planning. You need to know your target audience, experiment with different content formats, and more.
It can be too much to handle for beginners, and that’s why we’ve got a guide to help you launch a successful content marketing campaign: https://shanebarker.com/podcasts/andy-crestodina/
Here’s how I used such techniques to my advantage as well and improved my search rankings through content marketing: https://shanebarker.com/blog/content-marketing-case-study/
Andy also covers,
Andy Crestodina is a globally recognized content marketing influencer, entrepreneur and a top-rated speaker. He is the founder of “Content Jam” which is the largest content marketing conference of Chicago. He is also the proud author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”
For the last 18 years, Andy has been associated with Orbit Media Studios. He is the co-founder and the chief marketing officer of the company. He is also an environmental enthusiast and a volunteer “TreeKeeper” for Openlands.
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