Lisa Buyer and Shane Barker discuss the epic rise of video content in the marketing landscape. In this episode, they touch upon the kinds of videos that are trending and which brands are crushing their video marketing strategies.
She also reveals her favorite video content marketing tools and how they can make the process of content creation easier.
On the personal front, Lisa looks back at her early years and reminisces about how she handled a tough boss once. From how she got her first paying job to the inception of the Buyer Group, she discusses it all in this episode.
To find out more about her journey, listen to the full episode: https://shanebarker.com/podcast/lisabuyer
Struggling with PR and content marketing? I’ve got some tips for you. Read my case studies to learn more: https://shanebarker.com/blog/pr-case-study/ https://shanebarker.com/blog/content-marketing-case-study/
You Will Learn
Lisa Buyer is the Founder and CEO of a boutique agency, The Buyer Group, which specializes in SEO, SEM, social media, and public relations. She is also the author of, “Social PR Secrets,” a book that gives actionable tips on combining the power of social media and PR. Her passion project, Female Disruptors, shines a spotlight on ambitious women who are pioneers in their industries.
As video content becomes increasingly popular, it’s important for marketers to embrace this powerful marketing opportunity. If you want to stay in the game, the message is clear — produce more video content.
To ensure your videos get engagement, you need to focus on making quality videos. In addition to this, focus on video SEO and share your videos on multiple platforms to increase the visibility of your videos.
Is there anything else marketers should keep in mind to create an effective video content marketing strategy? Please share your insights in the comments section.