Digital Storytelling: How Does Erik Qualman Get It Right Every Time?
Play • 23 min

Erik Qualman and Shane Barker talk about the penetration of social media and its impact on brands. Erik shares how he ideated “The Social Media Revolution,” a video that has earned 30 million+ views so far. He also reveals the three factors responsible for the video’s success.

In the later part of the conversation, Erik talks about digital storytelling. What makes a brand story compelling? That’s the question Erik answers, with a real example.

Tune in to catch the conversation here: 

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