Marketing Hyperdrive
Mike Allton
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Marketing insights. Personal revelations. Humour and hubris from Mike Allton, author, speaker and writer.
Available episodes
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Apr 24, 2022
Episode 20: what else can your brand do with an event platform?
If we're investing significantly in a virtual event platform, wouldn't it be nice to have a dozen or more other uses for it? I thought so too.
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Nov 11, 2021
Episode 19: bye hybrid virtual events
In a departure from the norm, this episode of Marketing Hyperdrive features a snippet from an interview I did with the folks at Social Chatter, all about virtual events. We discuss:
1. My approach to Virtual Events and the platforms I love today.
2. How I foster brand partnerships.
3. How I leverage influencers as virtual event speakers.
And interestingly, the topic of hybrid events came up... events that combine both an in-person element and a virtual option. And I have to say, I don't think there's a future for hybrid events. Listen to the interview to learn more.
LINKS
Social Chatter Blog: https://www.socialchefs.com/meta-new-facebook-metaverse/
Social Chatter Video: https://www.youtube.com/watch?v=xORutSn7eLY
Virtual Event Intensive: https://www.thesocialmediahat.com/virtual-event-intensive/
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Feb 15, 2021
Episode 18: this is totally unfair
In today's episode of Marketing Hyperdrive, Mike Allton shares a lesson from 9th Century England (and a Netflix show) that helps illustrate how to find and leverage an unfair advantage you have over your competitors.
The full transcript and a number of terrific resources to help you with Clubhouse, Live Streaming, Instagram and more, can be found at https://www.TheSocialMediaHat.com/Episode/18.
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Feb 7, 2021
Episode 17: this is (not) how you start a blog
In this episode of Marketing Hyperdrive, experienced blogger Mike Allton shares 5 key mistakes that he and many other new bloggers have made, which you can avoid! This is how NOT to start (or grow) your blog. The full transcript along with today's links and resources can be found at https://www.TheSocialMediaHat.com/Episode/17.
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Jan 31, 2021
Episode 16: Why Is Instagram The Way It Is?
In this episode of Marketing Hyperdrive, Mike Allton breaks down the the delicate balance Instagram must create between keeping users interested & engaged, and offering real value to advertising businesses, including a dive into the API and why certain features are or are not allowed. The full transcript and this week's valuable links can be found at https://www.TheSocialMediaHat.com/Episode/16 including information about this quarter's Social Pulse Summit: Instagram Edition by Agorapulse at https://summit.agorapulse.com.
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Jan 24, 2021
Episode 15: Our box turtle view of social media.
In this episode of Marketing Hyperdrive, Mike Allton explores how social networks have evolved over time, including the micro societies that exist there, and how our perception of social media is very much like that of a box turtle. Or should be! Today's notes and a flurry of resources are all available at https://www.TheSocialMediaHat.com/Episode/15.
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Jan 17, 2021
Episode 14: Should you take a stand on social media?
In this week's episode of Marketing Hyperdrive, Mike Allton talks about one of Dr. Martin Luther King's great speeches in which he challenges us to do what is right, and how that relates to what brands do today on social media. For the full transcript and all notes, go to https://www.thesocialmediahat.com/episode/14
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Jan 10, 2021
Episode 13: Write your name in the stars
This this episode of Marketing Hyperdrive, Mike Allton tells the story of the launch of the Voyager probes, the message they took into space, and the legacy they've secured for our planet - and how all of that should be inspiration for building our own unique legacy. The full transcript, notes and links can be found at https://www.thesocialmediahat.com/episode/13.
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Jan 4, 2021
Episode 12: How to find EXACTLY what you’re looking for on Twitter
In this episode of Marketing Hyperdrive, Mike Allton lets you in a pretty powerful secret - a technique to do searches on Twitter that help you and your business find the results - and prospects - you're looking for. The transcript and all links and notes can be found at: https://www.thesocialmediahat.com/episode/12/
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Jan 4, 2021
Episode 11: be TikTok for your customers (seriously)
In this episode of Marketing Hyperdrive, Mike Allton shares exactly how the TikTok algorithm works, how that differs from other social networks, and how you, and your business, can replicate that success. You can find the full transcript and links here: https://www.thesocialmediahat.com/episode/11/
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Jan 4, 2021
Episode 10: Collaboration vs. Competition
In this episode of Marketing Hyperdrive, Mike Allton talks about the importance of collaborating with colleagues, rather than trying to compete or be envious of their success. For the complete transcript and show notes, go to https://www.thesocialmediahat.com/episode/10/.
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Jan 3, 2021
Episode 09: Teach them how to say goodbye.
In this episode of Marketing Hyperdrive, Mike Allton shares a number of lessons we can still take from Washington's Farewell Address, made current thanks to the musical Hamilton. Full notes and links can be found at https://www.thesocialmediahat.com/episode/09/.
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Jan 3, 2021
Episode 08: What do you do when plans don’t go your way?
In this episode of Marketing Hyperdrive, Mike Allton shares a lesson from history, from World War II, applied to one of his most important marketing projects and experiences. Full notes and links can be found at https://www.thesocialmediahat.com/episode/08/.
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Jan 3, 2021
Episode 07: Now’s the time to be thinking 5 moves ahead. ♟
In this episode of Marketing Hyperdrive, Mike Allton shares his insights and learnings from The Queen's Gambit, the incredible Netflix series. Full notes and links can be found at https://www.thesocialmediahat.com/episode/07/.
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Jan 3, 2021
Episode 06: my new mission in life is to help you
In this episode of Marketing Hyperdrive, Mike Allton shares his experience launching a massively successful virtual summit, and his long term vision of the event. Full notes and links can be found at https://www.thesocialmediahat.com/episode/06/.
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Jan 3, 2021
Episode 05: Learn to drop “Baader-Meinhof” in a sentence (and why it’s cool for business)
This episode of Marketing Hyperdrive is going to teach you how you can use Recency Illusion to drive awareness of your brand and business. Full notes and links can be found at https://www.thesocialmediahat.com/episode/05/.
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Jan 3, 2021
Episode 04: Happy Birthday [Your Name Here], and no, that’s not a mistake.
Listen as Mike Allton shares one tiny detail from his most recent trip to Walt Disney World and how businesses can implement this magical marketing method themselves. Full notes and links can be found at https://www.thesocialmediahat.com/episode/04/.
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Jan 3, 2021
Episode 03: The Social Media Job Hazard No One Is Talking About
In this episode of Marketing Hyperdrive, Mike Allton points out that during the Year of Hell which was 2020, Social Media Managers around the world had no choice but to spend hours and hours every day on social networks which, in truth, may not have been healthy. Full notes and links can be found at https://www.thesocialmediahat.com/episode/03/.
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Jan 3, 2021
Episode 02: Maybe I didn’t treat you quite as good as I should have 🎶
In this episode of Marketing Hyperdrive, Mike Allton shares his vision and purpose for newsletter and podcast, and some tips on what makes for a great newsletter. Full notes and links can be found at https://www.thesocialmediahat.com/episode/02/.
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Jan 2, 2021
Episode 01: Your Social Dilemma
In this first episode of Marketing Hyperdrive, Mike Allton talks about the Netflix docu-drama, /the social dilemma_. Full notes and links can be found at https://www.thesocialmediahat.com/episode/01/.
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