In this podcast episode, we interview Alun Lucas, Managing Director of Zuko Analytics, a powerful form analytics platform.

Alun shares how Zuko helps businesses understand the analytics behind forms, and the why, when and where behind users not converting.

He also explains how Zuko works with A/B testing tools to allow businesses to A/B test on a granular level, as well as sharing the errors that have the biggest impact on the performance of forms, and how users can use analytics to double conversion rates.